5 tips to help you recruit the right people online

Using the internet to recruit new employees for business has become the norm in a very short space of time. For people working in creative industries the internet is an indispensable tool and subsequently online recruitment appears a natural step in order to reach out to target markets.

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The internet has quickly become essential at recruiting the right people for your business.

Recruiting on the internet gives companies and candidates alike a great opportunity to secure the ideal employees and find themselves an exciting new job. Here are five tips to help small and medium-sized enterprises (SMEs) access and recruit top talent for their organisations.

Use social networking sites such as LinkedIn

Career-focused networking sites such as LinkedIn are a goldmine of information for growing small businesses. It is a great way of viewing profiles of successful employees and entrepreneurs and engaging in discussion regarding their availability and/or interest in your vacant roles.

Many candidates choose to make their LinkedIn profile public, meaning they are indexed by search engines and can therefore be found in Google when searching for a particular type of candidate.

Extend your recruitment reach via job boards and online agencies

Don’t be afraid to submit your vacant positions across a number of online recruitment agencies and job boards. Instead of simply placing an advertisement in a magazine or newspaper, extend your reach online with the potential of millions of views rather than thousands a month offline.

A vast percentage of employers use the internet daily, almost exclusively and the ability to have your vacant positions online within literally minutes improves the efficiency of your recruitment campaign.

Reduce cost-per-hire and retain flexibility

One of the biggest challenges facing HR managers is to reduce the cost-per-hire within their company whilst at the same time maintaining the quality of new talent. It is said that companies who use online recruitment technologies save up to 90% more than those who use traditional recruitment agencies and methods. Online recruitment enables recruiters to streamline recruitment campaigns, whilst promoting the company’s brand and values to a wider, more diverse talent pool.

Recruit using your own company website

Depending on how your company website is built you may be able to advertise careers and vacancies through your own content management system (CMS). Your company website should explicitly portray the vision and values of your company and is one of the most underrated ways to advertise for new talent. Remember, your own website is your time to shine to new recruits as well as new clients.

Use Facebook to develop your professional identity

Facebook is increasingly used as an online recruitment tool, with platforms and solutions for small businesses recruiting via Facebook. Workplace groups, advertisements and profiles can be created to generate discussion about your company as well as encourage applications for vacant roles.

Now is the time to embrace online recruitment and social networking both as a research tool and as a cost-effective way of connecting users and potential employees to add value to your business.

Conference calling has never been so easy!

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When you think of conference calling, you think (of I do) of complicated systems where big businesses get in contact with each other, or where employees within big businesses contact each other.

Then along came the likes of Skype and Google Talk introduced VoIP, and the whole thing became much simpler, opening it up to a much bigger market, not just big businesses.

Recently I came across a site called Powwownow, which is a voice conferencing site. Powwownow uses both VoIP (for its web and video conferencing) and telephone conferencing.Powwownow LogoThis means that you can use its conference call services via the phone, rather than having to do it over the internet. Now many people prefer the internet, I understand that, however telephone conference calling also has its merits.

With VoIP you are subject to drop-out if you don’t have a very stable internet connection. Say you are calling across time zones, meaning that you are calling someone at 8:30pm, then half an hour into your call, when peak time internet usage starts, you could experience slower internet speeds and ultimately drop-out – a logistical nightmare! Telephones don’t really experience this issue.

Furthermore, with VoIP it can often be hard to understand people due to poor microphones being used by whoever you are calling, now telephones don’t offer the clearest quality possible, but it’s usually pretty easy to understand someone using one!

Powwownow’s system is dead easy, all you need do is enter your email address and you will be given a pin. You then contact whoever you want to be in the call and tell them when you want the call to be, what the pin is and the dial in number. Finally, ring up their dial in number, enter your pin and start conferencing!

This all makes conferencing easy, quick, secure, and thanks to low international rates, cheap too!

Do you conference call others as part of your job, or do you do conference style calls to get in contact with friends or relatives? Why not try a free conference call courtesy of Powwownow and let us know how you get on!

MobiReader Pro Android App Review

Misplacing a valuable work document or losing the biz cards of important contacts is every businessman’s nightmare. Having to locate some paperwork just before a conference or hunting through scores of cards to find a particular phone number is indeed stressful. I recently found an Android app called MobiReader Pro that solves this problem.

If you are looking for a iPhone app for business card scanning, check out my review of WorldCard Mobile, it has loads of features and is a good tool.

What is the app about?

MobiReader Pro scans business cards and documents. The contact details from cards are sorted out and saved in the respective fields of your phone’s address book. Printouts of your projects, text from books, magazines or newspapers and any other paperwork can be scanned quickly and saved on your phone.

MobiReader Pro Android AppHow does it work?

The app works on OCR and transfers details from business cards and documents to your iPhone. It focuses on a card automatically, captures an image of it, recognises the details on the scanned card and saves them in the correct fields. There is a virtual card holder that sorts out cards according to contact or company names.

Scanned documents can be organised in folders, edited, converted to pdf, renamed, deleted, sent as MMS or through email and uploaded onto Google docs. This app can even recognise the structure of a document in addition to its ability to recognise text.

Special features

The app has an image correction function that improves the quality of scanned content. It is efficient in organizing your documents and has a separate indication for pdf files, making it easy to locate documents when you have many in your folder.

As MobiReader Pro can process text written in English, German, French, Spanish, Italian and Russian, you don’t have to worry about receiving cards with information in different languages. Details like the contact’s name, designation, the company’s name, phone number, postal address, email address etc., are sorted out by the app with a high level of accuracy and you don’t have to manually type in the info. You can use this app to translate your documents to as many as 54 languages.

I found the augmented reality function to be very useful getting info about a location by recognizing the details in the address field of a business card. The convenience of looking up word definitions in a dictionary, without having to type in words through the keypad, is another feature I found very helpful.

Low points

The only low point is that the OCR is not hundred percent perfect. I did encounter a few errors and one needs to have a keen eye to spot those. But as any OCR based app, I assume there are some kinds of readability problems attached to them is no surprise.

To conclude, MobiReader Pro is a smart and quick way to digitise your cards and documents and carry them around wherever you go. By efficiently managing your cards and documents, it takes the strain out of your work life. The app is available in the Android market for US $4.

EDITOR NOTE: This app no longer exists, so links to it have been removed – note by Christopher