Are smartphone battery life improvements on the way?

We all want a little more power. Smartphone manufacturers have catered to this desire, as they’ve continually pumped out increasingly powerful devices.

This year we’re seeing many quad-core devices with 1.5GHz processors, powered by 4G LTE networks, and with vibrant high-resolution displays. Yet these high-powered devices are about to hit a wall if we don’t see some critical changes in battery efficiency. Without adequate battery life, even the most powerful smartphone is useless.

Thankfully, there are a few reasons to believe that we’ll see appropriate improvements in the near future. Here are three reasons why we will see smartphone battery life improve in the coming months and years. It will be a great boon to consumers, who will be able to use their phones heavily for longer.

1. Consumer disappointment

Earlier this year, Motorola made something of a bold move. In a world of thinning smartphones, it actually released, and heavily marketed, a smartphone that is considerably thicker than many of its other models.

This only worked, however, because with the increased thickness came greater battery life. By most reasonable tests, the Droid RAZR MAXX lasts nearly twice as long on a single battery charge than most of its competitors.

The rationale behind this marketing campaign was simple. People love their smartphones, but get frustrated when they can’t last on a single charge throughout a day. Again, a powerless smartphone is a useless smartphone.

You can stuff all the features in the world under the hood of a phone, but if people need to constantly recharge in order to use those features there’s not a lot to be gained. Improved battery life will simply become a necessity that manufacturers cannot ignore.

2. Changing energy trends

The way we consume energy is always changing. The recent technology revolution will change it yet again. Most of our modern computing devices employ DC power, but our wall sockets deliver AC power. That leads to a few inefficiencies, since the difference requires a converter of sorts, whether that’s in the device or in the power source itself. We might see that change in short order.

As Technology Review notes, there is a growing demand for DC current source. It is possible that we could see power companies start to deliver DC power to our outlets in the next few decades, which should make the whole charging and powering process more efficient. The lack of conversion could make that big a difference.

Yet, given our consume-driven culture, it probably won’t make as much of a difference as my next point.

3. Apple’s doing it

It seems that whatever Apple does, other companies copy. Apple has long been an iconic force in technology, and their iPad and iPhone empire has helped solidify its spot at the top.

What they do with the iPhone 5 could again change the smartphone industry. As GigaOM’s Kevin Tofel notes, Apple could focus on battery life with the new iPhone, rather than creating another thinner model. He cites the increased battery capacity of the new iPad, which seems reasonable enough.

Improving smartphone batteriesIf Apple does indeed create a thicker smartphone that focuses on battery life, others will be pressed to follow suit. Remember, Apple essentially tells consumers what they want. Perhaps they wanted it previously – and plenty of customers have demanded better battery life from smartphones – but Apple does have the definitive word.

It’s hard to explain, but it’s clearly the case based on how the smartphone industry has developed. If Apple goes for battery life, we can expect others to jump on the bandwagon too.

Battery life has become a pressing issue for the future of smartphones. Manufacturers have created devices that are as powerful as full-sized computers of recent memory. Now they need adequate power for them.

Since a powerless smartphone is a useless smartphone, expect companies to jump on the better-battery bandwagon soon enough. Apple could get things kick-started this year. Things will likely develop rapidly from there.

Sponsored: Samsung launches Samsung Memory campaign

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Samsung has recently started an innovative new campaign, to raise awareness of ‘Samsung Memory’.

Their campaign includes three evil characters: Battery Brutus; Fiona Freeze; and Loading Ball Larry. These three characters are presented at the ultimate enemy to any techie! After all, who wants their device (be it a TV, smartphone, tablet etc.) to run out of juice, freeze or take forever to load?

Battery Brutus, Fiona Freeze and Loading Ball Larry - SamsungSamsung have been working really hard to improve user experience, which is why they have decided to launch the campaign, to let people know about it!

Taking an Environmental Approach

As time goes on, more and more firms appear to be altering the way they provide their products and services in order to make them more environmentally friendly. Unfortunately there are many firms which still refuse to take environmental factors into account, however Samsung is (I am sure proud to say) not one of them!

In their recent upgrades and updates, Samsung have gone that step further to ensure that your devices stay ‘alive’ longer, need fewer charges, and perform better for longer.

That means you should be able to keep Battery Brutus at bay for longer! Check out the video (Samsung ad) below to see him in action.

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The below image shows just how much power Samsung’s devices conserve. That saving means less charges, which means less power being used, which is ultimately better for the environment!

Power savings Samsung devices haveSamsung also take into account the environment in terms of the materials they use. Below is a quote directly from Samsung.

“Our products continuously evolve. We use the latest technology. The most advanced materials. The safest components for you, and for planet earth. Samsung Memory is only manufactured with the most environmentally responsible materials.”

Top Speed Processing

Samsung’s latest devices are fitted with the high-spec memory and processors, to ensure that you can multi-task with ease, without your device freezing or loading. This means that you can also keep Fiona Freeze and Loading Ball Larry at bay!

Here is the Samsung ad which features Fiona Freeze at work.

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The last of the characters in the Samsung campaign, Loading Ball Larry, demonstrates just how frustrating loading can sometimes be. Please don’t smash up your device though, next time it loads!

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To find out more about the campaign, the characters and the technology involved, please visit the Samsung Semiconductor webpage.

Cloud reality check infographic

Below is a really interesting infographic I want to share with you. It is a survey done by Rackspace who have found that server management seems to be a lot more costly than many businesses think.

Some of the figures are astonishing! In 2012, 59% of people bought the wrong amount of servers in the UK. This is even worse at a staggering 67% of people in the US. Think of all that time wasted, because there aren’t the right number of servers in place. Too many can be a financial burden, whilst too few can mean that people aren’t able to access the resources they need, when they need to.

More and more firms appear to be choosing to outsource their cloud needs to bigger, more capable firms, however there are still many which choose to host their own servers.

One of the most saddening (for me anyway) statistics of the whole infographic is that 90% of UK firms don’t thin their approach to new technologies is cutting edge.

Scroll down to see the full infographic!

The reality of cloud computing infographic by Rackspace UK.

What is your opinion on infographics, do you like them? I do, and am wondering whether we should publish them more often. Your thoughts?