Author: Joe Pawlikowski

Joe's Author Bio:

Could Samsung and Apple have another big competitor

8 Replies Joe Pawlikowski

For the past month or so, Samsung and Apple have dominated headlines with their patent trial. Such a case was probably inevitable – how many ways can you design a smartphone? – but any such case would inevitably gather daily headlines. After all, it was Apple and its iconic iPhone vs. Samsung and its status as world’s largest smartphone manufacturer. They’re both kings of the industry in their own ways. Yet they could have a competitor breathing down their necks before they know it.

Lenovo has been around for a while, and in their time they’ve made some waves in the laptop sector. Remember the IBM Thinkpad? In the late 90s and early 00s it seemed as though everyone had one. When IBM exited the consumer electronics business, they sold the brand to Lenovo, who have continued to the line to this day. They’re not quite as ubiquitous these days – the MacBook has taken over the role of the Thinkpad – but it’s still a high-quality Windows offering. In fact, it’s one of the main ways in which Lenovo competes with Apple.

ThinkPads on the International Space Station

ThinkPads being used on the International Space Station.

The present: laptops

Let’s face it: laptops won’t be around forever. They’ve evolved to get smaller and smaller, but the latest round of laptops appears to be their evolutionary end. The only way to make them smaller is to remove the hinge, and when you remove the hinge from a laptop you don’t really have a laptop at all anymore. Still, the latest round of laptops, dubbed Ultrabooks, has made quite an impression on the market.

Apple started this trend years ago with the MacBook Air, but that model went through a few generations before it became a viable product. Once Apple got it down other companies followed. Lenovo got right on the trend, coming out with two lines: the ThinkPad, that business-class continuation of the IBM line, and the IdeaPad, a ligthweight, affordable Ultrabook meant for the consumer market. They are directly comparable to the MacBook Pro and the MacBook Air.

The difference, of course, comes in the price. The 13.3-inch IdeaPad runs more than $450 cheaper than the 13-inch MacBook Air, and more than $250 cheaper than the 11-inch MacBook Air. The ThinkPad compares even better to the MacBook Pro. The Apple faithful might not have much of a need for a different line of laptops, but the average consumer can benefit greatly here. Fact is, most people simply do not need a Mac. PCs can do pretty much the same, and oftentimes more. The saved dollars can go towards products of the future.

The future: tablets

To complete the thought above, when you remove the hinge from a laptop you don’t have a laptop. You have a tablet. While tablets aren’t quite to the level of replacing laptops, they’re certainly travelling that path. Just take a look at the super-thin keyboard cover for the Microsoft Surface. The writing is pretty much on the wall. Soon enough manufacturers will deliver laptops that make us look at laptops like clunky relics of the past.

In this territory, Apple is the undisputed king. People often ask me for advice on buying a tablet. They’ll ask, “is the new iPad worth it? Or should I get an Android tablet?” And I tell them that no, the new iPad isn’t really worth it; the iPad 2 is the second-best tablet on the market, and you can find it at a significant discount. Android tablets just aren’t there yet. But Lenovo has an idea.

First, they’ve put down the idea of competing with Apple on features. Samsung did this with the Galaxy Tab 10.1, pricing it at the same as the iPad. Seeing the two products next to each other, who was going to choose the Galaxy Tab? Lenovo has dipped below the iPad’s $500 base price. They’ve also differentiated, offering four different tablets: three Idea Tablets, ranging from 7 to 10.1 inches, and a ThinkPad tablet, designed for business.

Again, Android has a ways to go when it comes to tablets. But it appears that Lenovo has something going with its segmented offerings and skinned Android interfaces.

Smartphones in the offing?

It would be interesting to see if Lenovo decided to compete on all levels by offering a smartphone. It seems as though everyone’s doing it these days, and with AT&T and Verizon supposedly pushing customers away from the iPhone there might be an opening here. And again there’s a chance for Lenovo to segment its offerings, using Android for consumer and BlackBerry 10 for enterprise.

Yes, BlackBerry is something of an afterthought these days, but they do appear to have a strong offering with their BlackBerry 10 operating system. Problem is, they might need some licensing help to get it off the ground. Lenovo, which already has inroad to enterprise customers, could combine with RIM, which is – or at least was – the enterprise leader. On the other side, creating Android smartphones shouldn’t be such a big deal.

The Logo of BlackberryYet the competition issue comes into play here, too. Apple dominates its own little space, which consumes quite a large portion of the overall market. Samsung seemingly dominates the Android space. No one really dominates the Android tablet space, though, because it hardly exists. But if carriers really are pushing Android smartphones, there could be opportunity there.

Age of the smart consumer

I’d like to believe that we’ll soon enter the era of the smart consumer: one not dominated by fads and iconic brands, but rather by utility. The average consumer does not need a Mac, yet might feel as though they need one because everyone else has one. In truth, many other companies can fit the bill. Lenovo fits right in there.

And if you don’t need a product and can save money buying a comparable one, doesn’t that make the most sense? Wouldn’t it be more sensible to buy a $700 laptop and a $400 tablet for less than you’d spend on just a MacBook Air comparable to the other laptop? It makes sense to me.

Are smartphone battery life improvements on the way?

12 Replies Joe Pawlikowski

We all want a little more power. Smartphone manufacturers have catered to this desire, as they’ve continually pumped out increasingly powerful devices.

This year we’re seeing many quad-core devices with 1.5GHz processors, powered by 4G LTE networks, and with vibrant high-resolution displays. Yet these high-powered devices are about to hit a wall if we don’t see some critical changes in battery efficiency. Without adequate battery life, even the most powerful smartphone is useless.

Thankfully, there are a few reasons to believe that we’ll see appropriate improvements in the near future. Here are three reasons why we will see smartphone battery life improve in the coming months and years. It will be a great boon to consumers, who will be able to use their phones heavily for longer.

1. Consumer disappointment

Earlier this year, Motorola made something of a bold move. In a world of thinning smartphones, it actually released, and heavily marketed, a smartphone that is considerably thicker than many of its other models.

This only worked, however, because with the increased thickness came greater battery life. By most reasonable tests, the Droid RAZR MAXX lasts nearly twice as long on a single battery charge than most of its competitors.

The rationale behind this marketing campaign was simple. People love their smartphones, but get frustrated when they can’t last on a single charge throughout a day. Again, a powerless smartphone is a useless smartphone.

You can stuff all the features in the world under the hood of a phone, but if people need to constantly recharge in order to use those features there’s not a lot to be gained. Improved battery life will simply become a necessity that manufacturers cannot ignore.

2. Changing energy trends

The way we consume energy is always changing. The recent technology revolution will change it yet again. Most of our modern computing devices employ DC power, but our wall sockets deliver AC power. That leads to a few inefficiencies, since the difference requires a converter of sorts, whether that’s in the device or in the power source itself. We might see that change in short order.

As Technology Review notes, there is a growing demand for DC current source. It is possible that we could see power companies start to deliver DC power to our outlets in the next few decades, which should make the whole charging and powering process more efficient. The lack of conversion could make that big a difference.

Yet, given our consume-driven culture, it probably won’t make as much of a difference as my next point.

3. Apple’s doing it

It seems that whatever Apple does, other companies copy. Apple has long been an iconic force in technology, and their iPad and iPhone empire has helped solidify its spot at the top.

What they do with the iPhone 5 could again change the smartphone industry. As GigaOM’s Kevin Tofel notes, Apple could focus on battery life with the new iPhone, rather than creating another thinner model. He cites the increased battery capacity of the new iPad, which seems reasonable enough.

Improving smartphone batteriesIf Apple does indeed create a thicker smartphone that focuses on battery life, others will be pressed to follow suit. Remember, Apple essentially tells consumers what they want. Perhaps they wanted it previously – and plenty of customers have demanded better battery life from smartphones – but Apple does have the definitive word.

It’s hard to explain, but it’s clearly the case based on how the smartphone industry has developed. If Apple goes for battery life, we can expect others to jump on the bandwagon too.

Battery life has become a pressing issue for the future of smartphones. Manufacturers have created devices that are as powerful as full-sized computers of recent memory. Now they need adequate power for them.

Since a powerless smartphone is a useless smartphone, expect companies to jump on the better-battery bandwagon soon enough. Apple could get things kick-started this year. Things will likely develop rapidly from there.