2012 Proves to be Award-Winning Year for Oracle

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This year is off to a good start for Oracle, as the company won several prestigious awards which put Oracle at the top of their game. Can the business software provider continue its success throughout 2013?

Oracle's LogoV3 readers awarded Oracle as Best Business Intelligence Vendor at the V3 Technology Awards 2012. After receiving the award, an interview with Nick Whitehead, senior director for business intelligence (BI) at Oracle UK, highlighted some relevant areas for Oracle and IT professionals as a whole regarding how 2013 looks for the ICT industry. Mr Whitehead discussed the systems developed by Oracle in the past year and how BI is affecting decisions being made and for the future.

Mr Whitehead highlighted that 90% of the world’s data was created since the beginning of 2011 with expectations for this data volume to multiply 50 times by 2020. He emphasised this by adding:

“Often it is talked about as a problem for IT – how do you capture and store all that new information? There’s lots of it, it’s arriving fast and there’s lots of variety. Our customers are starting to ask ‘how do we get business value from all that data we’ve never captured or analysed before.’ I think that’s a better question. Value is realised with analytics. We want to help our customers find answers with business analytics. In every industry we’re seeing answers emerging, new business models where using all this new data is imperative. Once the business case is clear and understood, we can help them solve the IT problem with good architecture and engineered systems to allow them to acquire and organise it in a cost effective way”

Advancements like these help many understand why IT has continued to be a thriving sector compared to other business sectors across the globe. The technological possibilities in answering these raised questions also mean for those in oracle jobs, forthcoming year is set to be an interesting and rewarding time.

Oracle’s success continued with being recognised as the global market leader in customer care systems and in overall market share by revenue. Leading industry analyst company Analysys Mason published the report in January 2013 based on 2011 shares.

Mark Mortensen, principal analyst at Analysys Mason, commented on the announcement saying:

“Customer care systems are increasingly important to communications service providers as they work to gain competitive advantage and reduce customer churn. ‘All-in-one’ CRM systems, such as Oracle’s offering, help CSPs reduce costs and grow revenue by enhancing self-service channels, improving cross-channel sales and marketing efforts and improving business analytics”

Yet another success came with Oracle being placed in the Leaders Quadrant by Gartner Inc in its 2012 “Magic Quadrant for Integrated Revenue and Customer Management for CSPs” report. This is based on the high level of vision and ability within the company.

Widely recognised as the leader in the field, Oracle seems to going from strength to strength, will 2013 be another award-winning year for Oracle and their workers?

An analysis of the iPhone 5

Is is nearly 3 months since the 6th incarnation of Apple’s iconic iPhone, the iPhone 5, was released. Often I think it is more interesting to discuss a technology a few months after its release, rather than just straight away, as faults have been exposed, and there are opinions about long-term use.

In this article I am going to explore what the critics think of the iPhone 5, the good, the bad and the faulty!

So what makes the iPhone unique from any other phone? Samsung would argue very little, because as soon as Apple’s latest smartphone was released, Samsung announced that it was filing a lawsuit against Apple, because it had infringed many of its patents.

Size and Weight

The iPhone 5
The iPhone 5 is bigger than its predecessor (the iPhone 4S). It is taller, the same width, and slightly thinner. When smartphones first hit the market, there seemed to be a race to make them smaller. Now however, the trend seems to be towards developing a bigger screen. Tablets are getting smaller and smartphones are getting bigger – will the two ever merge? I think they might, so watch this space!

Despite being bigger, the latest model is 28g lighter than the previous model, weighing an amazing 112g. Considering the technology inside the device, that is an impressive weight!

Camera

The pace of development of inbuilt cameras in mobile phones is staggering. The iPhone 5 has an 8 megapixel camera, which is very competitive considering that just a few years ago, 8MP was pretty good for a digital camera – which isn’t also a phone.

Reception

One of the main criticisms of the iPhone 5 is that it has stopped being a phone. Logically the primary purpose of a smartphone should be to call and text people, browsing the internet, using apps, taking pictures and other features are optional extras, and shouldn’t be the main function of the device. That said, there have been many reports about people finding that the iPhone 5 has really bad signal problems. I know of two people who are on the same network, one with a Samsung Galaxy S III and one with an iPhone 5. The person who owns the Galaxy can almost always get signal, whilst the person who owns the iPhone can’t. When the phones are in the exact same place, the Samsung device can get signal, but the Apple device can’t.

Speed

Because of all the new features of the phone, it needs to have a good processor, and it does. There was hope that it might have a quad-core processor, which it didn’t, however it does have a pretty good A6 processor, which is very speedy, and is what makes the iPhone 5 feels quick and slick. Match that performance with the 4-inch Retina display, and you have a very fast and flashy phone!

Siri

Siri has seen a few updates, but nothing major. The initial introduction of Siri in the iPhone 3GS was revolutionary, and there is still relatively little viable competition out there for Siri, however one expects an iPhone to come with Siri these days.

Maps

The iPhone 5 was the first phone released by Apple with iOS 6 – which had Apple Maps installed. Apple Maps is Apple’s own version of Google Maps, which has replaced Google Maps on the operating system.

Some of the navigation features have been praised, as having better clarity and being more useful than the Google alternative; especially due to the inbuilt Siri compatibility.

That said, there are major issues with Apple Maps, in that it can be really inaccurate. Australian police have actually advised people against using the software, after they had to rescue motorists stranded in the wilderness of a national park who were trying to find a city, which Apple Maps thought was in the middle of the the wilderness, not where it should have been!

Many places are not where they are meant to be, some just a few miles out, others quite a lot further! One example is Berlin. You know, that city in Germany. The capital city of Germany. Well according to Apple Maps, Berlin is on the continent of Antarctica, which isn’t only the wrong continent, but also the wrong hemisphere! Have a search for Apple Maps fails, and you get some pretty funny results!

Berlin, Antarctica - Apple Maps

Apple Maps really does think that Berlin is in the Antarctic!

Awards

The iPhone 5 isn’t short of awards. The phone is top of Time Magazine’s top 10 gadgets list 2012, which is a big achievement!

Sales of the phone are something else for Apple to celebrate. In the first three days of the phone being on sale, there were 5 million sales! That is 1 million more than the iPhone 4S got in its first three days.

Your Thoughts

Do you own an iPhone 5? If so, what do you think of it? Do you like the phone and iOS 6, it it revolutionary, or was it a waste of money?

Sponsored: Christmas is on TomTom this year!

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Navigation systems manufacturer TomTom has just launched a Christmas campaign entitled ‘TomTom Gives you More’. Most advertising campaigns usually have a flashy advertisement which costs a large chunk of the budget, but this year, TomTom are taking a different approach.

If you live in the UK, you may know that food retailer Waitrose has decided that instead of spending tens of thousands on a Christmas advert this year, they are going to have a simple, cheaper ad and donate more funds (funds from the advertising budget) to charity.

TomTom are doing something similar to this, they haven’t blown the entire marketing budget on advertising, so are spending the remainder of the funds on prizes!

Don’t believe me? Check out their attempt at making a viral online ad – with their very limited budget!

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Despite the limited budget, I really like the video. That said I am not sure that mashing together some of the greatest YouTube virals will make a new one… I guess we will have to wait and see!

I suppose you could say that TomTom are taking the role of Santa’s helper this Chrismas, giving everyone the chance to win some extra Christmas presents!

The ultimate prize is six unforgettable driving adventure experiences for four people. The locations of the driving experiences are: Ruta 40 (Argentina); the Garden Route (South Africa); the Grand Alpine Tour (Europe); the Malaysian Roundabout; the Australian Coastal Route; and the Pacific Coastal Highway (California).

The routes all sound amazing, and I know from personal experience that the Garden Route in South Africa is the trip of a lifetime! I went last summer and was taken aback by the amazing scenery and diverse wildlife. I really loved my time in South Africa, it was a great experience.

There are also thousands of other prizes to be won, including navigation smartphone apps, Nike sports watches, gift vouchers, and state of the art TomTom sat navs.

So, how do you go about winning your extra Christmas presents? Well, if you go to TomTom’s website you can visit the competition page, where you get the chance to ‘unwrap’ a continent from the world map, which is festively ‘wrapped up’.

Unwrap the world - TomTom

The world, wrapped up for TomTom’s Christmas competition!

Once you have unwrapped a continent, you can upload a file, telling TomTom why you should win! The file could be a video, a song, short story, poem or anything else you feel you could do to persuade TomTom you should win! If your entry is judged as original and fun, you could win one of the trips on offer!

The competition runs until the 15th of January 2013, so you have plenty of time to enter and be in with a chance of winning 🙂

If you decide to enter and play the TomTom Christmas game, you can get extra coins (in the game) if you enter this code: Bloggers_TomTom which is unique to Technology Bloggers!