2012 Proves to be Award-Winning Year for Oracle

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This year is off to a good start for Oracle, as the company won several prestigious awards which put Oracle at the top of their game. Can the business software provider continue its success throughout 2013?

V3 readers awarded Oracle as Best Business Intelligence Vendor at the V3 Technology Awards 2012. After receiving the award, an interview with Nick Whitehead, senior director for business intelligence (BI) at Oracle UK, highlighted some relevant areas for Oracle and IT professionals as a whole regarding how 2013 looks for the ICT industry. Mr Whitehead discussed the systems developed by Oracle in the past year and how BI is affecting decisions being made and for the future.

Mr Whitehead highlighted that 90% of the world’s data was created since the beginning of 2011 with expectations for this data volume to multiply 50 times by 2020. He emphasised this by adding:

“Often it is talked about as a problem for IT – how do you capture and store all that new information? There’s lots of it, it’s arriving fast and there’s lots of variety. Our customers are starting to ask ‘how do we get business value from all that data we’ve never captured or analysed before.’ I think that’s a better question. Value is realised with analytics. We want to help our customers find answers with business analytics. In every industry we’re seeing answers emerging, new business models where using all this new data is imperative. Once the business case is clear and understood, we can help them solve the IT problem with good architecture and engineered systems to allow them to acquire and organise it in a cost effective way”

Advancements like these help many understand why IT has continued to be a thriving sector compared to other business sectors across the globe. The technological possibilities in answering these raised questions also mean for those in oracle jobs, forthcoming year is set to be an interesting and rewarding time.

Oracle’s success continued with being recognised as the global market leader in customer care systems and in overall market share by revenue. Leading industry analyst company Analysys Mason published the report in January 2013 based on 2011 shares.

Mark Mortensen, principal analyst at Analysys Mason, commented on the announcement saying:

“Customer care systems are increasingly important to communications service providers as they work to gain competitive advantage and reduce customer churn. ‘All-in-one’ CRM systems, such as Oracle’s offering, help CSPs reduce costs and grow revenue by enhancing self-service channels, improving cross-channel sales and marketing efforts and improving business analytics”

Yet another success came with Oracle being placed in the Leaders Quadrant by Gartner Inc in its 2012 “Magic Quadrant for Integrated Revenue and Customer Management for CSPs” report. This is based on the high level of vision and ability within the company.

Widely recognised as the leader in the field, Oracle seems to going from strength to strength, will 2013 be another award-winning year for Oracle and their workers?