Is a lazy website key to online success?

Speed matters. Once upon a time, if a business had a website, it was revolutionary. Now in many cases if a business doesn’t have a website, it will usually suffer as a result.

When the internet was in its infancy, speed wasn’t really on the agenda. If your site loaded super fast (remember we are still in the days of 56kbps/dial-up internet access here) great. If it didn’t, people would be prepared to wait.

Nowadays there are so many different websites offering such similar information, if your site is slow, your traffic (or as I prefer to call it visitor numbers, or even better: people) will suffer as a result. There are countless studies into this, almost all of which conclude that the slower a site is, the fewer visitors it has.

Furthermore, speed is starting to become an evermore important search engine ranking factor – if your site is slow, you are less likely to rank at the top.

Okay, you get the point: today speed matters.

The problem with many websites is that they have so much to load. When you load our homepage, it isn’t just a few lines of HTML that your browser requests from our server, it also fetches a handful of local CSS, JavaScript and PHP files, in addition to bunch of images and some large chunks of external code, which are used to generate social media buttons.

This all takes time, and every extra byte and file that is requested will slow down the page load time.

Slim Down

One way to reduce the size of the page is to reduce the amount of files – and the size of those files – that are fetched. We make every effort to ensure that our locally loaded scripts are as condensed as possible, so your browser doesn’t have to request dozens of files, just one or two.

We have also combined several images into one file (a CSS sprite), again, so your browser has to fetch fewer files. Take a look at the image below for an example.

CSS sprite social media

Technology Bloggers social icons CSS sprite.

The trouble is, we only have control over internal files. I can’t go and reduce the Tweet button script and add it to one of our existing files, as it is controlled by Twitter, and served via their servers.

Lazy Loading Images

Sometimes slimming down isn’t enough, so one way to prevent the initial load becoming verbose is to delay the loading of images not in view. We use a WordPress plugin called Lazy Load, which only loads images just before they come into view. So if the page has five megabytes of images to load, and four are below the fold, then when the page loads, you will only have to wait for one megabytes worth of images to load; if you don’t scroll down, the other four never get loaded.

Lazy loading images can significantly help improve page load time, as images are usually the biggest files that a website loads, so only loading the vital ones really speeds things up!

Lazy Loading Social Buttons

As I mentioned above, one of the biggest strains on loading is external code, specifically social buttons and sharing buttons.

For a long time now, the ability to offer you the potential to share content and follow us via social media has come at a high price – in terms of loading time. However after a lot of coding and hours of tweaking, our social buttons are now just a tiny (in size) image.

If you take a look at our sidebar, the social buttons sill look very similar to before – Facebook like, Twitter follow and Google Plus recommend all still there – however they now only load the external scripts if you mouse over them. This removes a huge delay when you first load a page, and means we can provide these buttons on every page of the site, with a much smaller speed loss.

At the top of articles, the social buttons there now also load lazily, and only fetch code from the networks when you mouse over the button images.

Lazy loading sharing buttons.

Technology Bloggers delayed loading social buttons.

Lazy loading social media buttons has dramatically improved the speed of Technology Bloggers, and still enables you to share content when and how you choose.

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What is your view on delayed loading?

Givit Video Editor App Review

This is the 200th article I have written on Technology Bloggers! I really enjoy writing for the blog and value the community. :-)

Technology Bloggers top smartphone app reviewers are without a doubt, Steve and Ron. In the past I have attempted app reviews myself, however I have never reviewed just a single application in one post. What better time to try something new then than in post 200!

I’m playing it safe with my first app review, and choosing an app that has already been reviewed by TechCrunch, and written about on the The Wall Street Journal’s website. The app is called Givit Video Editor, and is available for all iDevices.

What is Givit?

So what exactly is Givit Video Editor? Well in the words of (the apps creators) Vmix Media:

“Givit is a free, fun and simple app to quickly make and share great videos on iPhone.”

As I am sure you know, Instagram is a photo sharing application, which lets you share photos you take, pretty much instantly, to Facebook, Twitter and Tumblr. Givit offers a similar service, but for video.

Sharing

One of the key features of the app is its sociability. The app interoperates ‘one-click’ sharing to Facebook, Twitter and YouTube, as well as email compatibility, so you can privately email clips. You can also upload your videos to the Givit cloud, where you get 5GB of free storage.

Share videos iPhone application

A screenshot of the Givit sharing screen.

The latest version of the app (3.2.0) enables you to find and invite your Facebook friends, so you can see which of them are sharing their videos, and post your clips to your stream.

Features

The app is a clever video editor, which lets you mash different clips together, so you can chip and chop the best bits of clips and the stitch them together to make great montages.

The app is also compatible with live editing, so you can modify clips as you are filming, adding effects and music wherever you choose.

Cost

One of the best things about the app is that it is completely free! With the Standard Account (as I mentioned earlier) you get 5GB of permanent free storage; so long as you use it once every 3 months. 5GB is enough room to store around 30 minutes of uncompressed HD video; Givit probably have some clever compression going on, so I would imagine you get a bit more that 30 minutes.

Half an hour is all I think I need, as the clips I want to share are only usually a minute or two long, however if you are a budding videographer and need more space you can buy a Premium Account, which costs $29.99 a year, for an extra 100GB of storage.

So far, reviews of the app seem positive. The apps official iTunes rating is currently 4 stars in the UK store and 3.5 in the US store. Coverage on sites like Macworld, CNET and the above mentioned TechCrunch indicate the growing popularity of the service.

Interested in getting the app? Click here to download the Givit from iTunes.

Shoot, edit, share and store – that’s Givit!

Technology Bloggers turns 2!

Today, Technology Bloggers turns 2!

Happy Birthday Technology BloggersMany blogs get abandoned within the first year, blogs that last more than a year are rare. Blogging is said to have died and been reborn so many times, with millions of blogs, big and small falling by the wayside. But we haven’t!

Amazing growth, a growing social influence, and ranked in the top 275 technology blogs on the internet by Technorati, Technology Bloggers has had an amazing two years; and there is loads more to come!

Always striving to improve, every day we are becoming a bigger name in the technology industry.

Lets have a look at what’s happened in the last year…

Traffic

The blog has undoubtedly grown in popularity since last year. Here are some interesting visitor statistics which show the extent of our growth.

  • In year two (2012/2013) we had 65,000 unique visitors, 20k more than in year one (2011/2012)
  • Overall the number of visits were up 88% year on year
  • Year one saw 70,000 pageviews, whilst year 2 saw a staggering 64% increase to 115,000!
  • On average people spend 100 seconds (1 minute and 40 seconds) when visiting the blog

Social

Our presence on social media has significantly grown in the last year. We now post every article (title, excerpt and link) to Twitter and Facebook, as well as interesting things we find across the net, and developments – like my recent visit to the Gadget Show Live – more to come on that soon.

  • Our Facebook page has gained 246 new likes, which is a 473% increase in the last year
  • We now have 275 followers on Twitter, which is 299% up on the year 2011/2012
  • Since last year we have joined Google+ and now have 33 followers

Want to join our followers? If you subscribe you can get updates from the feed. We will only ever post something additional if we think it will interest you.

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Achievements

As a blog we have achieved far more than traffic and a strong social presence, here are some of our other great achievements:

  • Almost 4,000 comments have been posted by around 500 different commenters
  • We have 175 feed subscribers 63 of whom subscribe via email
  • We are ranked in the top 300 technology blogs in the world by Technorati (we are currently ranked 261, which is in the top 0.6% of all technology blogs in their index)
  • We were awarded British Gas’s blog of the month last April
  • We have a Google PageRank of 4 (although this doesn’t really mean very much)
  • The blog has attracted 71 different writers 24 of whom have written more than one post
  • Of our writers, 4 of them have 10 posts or more and 2 authors who have written more than 50 articles
  • Many of our writers are now claiming Google Authorship, strengthening the names behind the content on our blog

Community Awards

In the last two years, we have awarded 12 community awards in total. These awards have been given to 7 different people, with notable award winners including: Alan Tay winner of two awards; Peter Lee also winner of two awards; myself, (Christopher Roberts) winner of two awards; and Jonny Hankins who has won three awards.

2012 Community Award WinnersWinners of Technology Bloggers Community Awards - 2011

The Future

Our current growth seems to be showing no signs of slowing down, everything is just accelerating at the moment – which can be hard to manage!

In the pipeline for next year there is already a series, a competition, and loads of ideas for new posts!

Thank You

As always, thanks for playing your part in the community. Without you we couldn’t operate. Read, write or comment, everyone is important and everyone is part of the community.

Thank you everyone, here’s to another great year 🙂

By the way, this is our 400th post!