5 things you should know about Google’s new privacy policy

17 Replies Sharon Shapiro

With all of the buzz surrounding Google’s new privacy policy, you may be confused about the exact changes and how they will affect your internet usage. The bottom line is, the changes aim to improve the services that Google offers by making your Google experience more personalized.

The notification box that lets users know Google's privacy policy is changingHere are five things that everyone should know about the changes that will come occur when Google’s new policy takes effect on the 1st of March.

5. Google will gather information across all of its platforms

Google’s new policy puts the majority of its platforms into one privacy policy. Through this policy, Google will be able to put together a more holistic view of each user, as it can track one user’s data across all of its platforms together.

For you as user, this means that all of Google’s platforms will be more closely integrated than before and will allow you to work across multiple platforms at once more easily. Some critics however say that Google trying to create a ‘cauldron of data’ of its users.

4. You’ll see more personalized search results and advertisements

Since Google will be able to get a more complete view of you as a user, it will be using this information to personalize your internet experience more than ever before.

For example, this means that Google will tailor advertisements and search results to suit your specific needs, correct frequent spelling errors in search queries, remind you of appointments about which you may have forgotten, provide you with a suggested contact list, and much more. You can also contribute to the personalization of your internet experience by using features like the Ads Preference Manager to take control of what kind of advertisements you see.

These changes should help to improve user experience, as well as Google’s profits, as users are more likely to click on ads more relevant to them.

3. The more Google services you use the more you should benefit from the changes

Because Google will rely on your user information across all of its platforms to determine what type of advertisements, search results, and more are best for you, the more Google services you use, the more improvements you will be likely to see.

This is because if you use a host of Google services, such as all of those included in Google Apps, Google will be able to get the most complete picture of who you are, what you look for online, and how you generally use the internet. To track your usage of Google services, you can use the Google Dashboard to see your activity as a Google user.

2. You can still use Google services without it logging your data

Although allowing Google to learn information about your online usage will provide a more personalized experience, there may be times when you don’t want Google to collect certain information about you.

In these instances, you can utilize Google tools like “off the record” chat in Gmail and the “incognito window” in the Google Chrome web browser to ensure that all of your data will not be logged by Google.

However it is thought that Google will try to persuade users to remain logged in and connected through their Google profile, more of the time.

1. Google believes the new policy will allow it to better meet your needs

Google redid its privacy policy because it believes the changes will enable it to offer each individual user a more tailored, better experience of the web. In summary, Google is hoping to meet your needs better and faster by learning who you are and what you look for online.

What do you think about the proposed changes? Do you think you will benefit?

Online data backup using cloud computing technology

10 Replies Christopher Roberts

This is a sponsored post on behalf of Bulldog Backup. To find out more about sponsored content on Technology Bloggers, please visit our Privacy Policy.

In the past I have written about cloud computing and how cloud data storage is the future, and at the moment it is playing a key part in backup technologies, as it is now easier than ever before to backup your data online.

One firm that offer online backup services are the Glasgow based Bulldog Backup, they were founded in 2010 and offer backup solutions for both domestic and business users.

I read a statistic the other day that almost 50% of businesses reported a loss of important data in the last two years, probably why more and more firms are investing in online data backup systems!

The good thing is, online backup solutions are getting easier and easier to use, another reason why more and more people are using them. For example, with Bulldog Backup, all you need to is select the package you want to buy, you will then be emailed with your login credentials, then all you need do is login and download the relevant backup client – either Windows or Mac.

When you install your backup software you are asked what you want to backed up, you can choose your entire hard disk, or just a few files – say pictures and music for instance.

Now you may be thinking that online backup storage is a great idea for most people, but you are on a connection which has a limited monthly allowance – say 40 gigabytes, you can’t afford to run the backup system, in fear of going over your allowance.

There is a solution to this too. With most good backup systems nowadays, you can configure how much bandwidth is used for backups, therefore you never go over your limit. You can also choose which files the software should prioritise the backing up of – e.g. give pictures and documents high priority, whilst don’t worry so much about music.

Select how much bandwidth online backup can use

Select how much of your bandwidth Bulldog Backup can use

The best thing is, once you have backed up your files, you can easily access them from anywhere, using your own personal web portal. Bulldog Backup’s portal has a clean layout and is designed to make listening to audio files and viewing images as easy as possible, all as standard. Therefore you can access all your albums whilst out and about, how cool is that! You can also install mobile apps for both iOS and Android, making it even easier for you to access your files on the move.

If you want to go up a level Bulldog Backup offer a ‘Pro’ account which has all of the standard features, with the addition of a ‘SmartDrive’ allowing you to sync files across multiple computers. A SmartDrive is basically a drive that appears like any other hard disk on your computer, only anything you store in it is automatically uploaded to the cloud – a pretty cool bit of tech don’t you think?

A screenshot of a SmartDrive

A screenshot of what the Bulldog Backup SmartDrive looks like – just another hard disk

Okay, so you like the idea of online backup, you can see the potential and benefits, but, what about the costs? Well you may be pleasantly surprised, you can start backing up online with Bulldog Backup from only £2.95 a month ($4.63) with a 1 Terabyte Protect account.

Think that is a good price? I have managed to get a discount promo code which makes the same account cost just £1.25 ($1.96) a month, and that price is fixed for 5 years! Visit the site bulldogbackup.com and use the promo code ‘bullbonanza00’ at the checkout before the 29th of February (this year) to take get started at that rock bottom price 🙂

What do you think about online backup? Will you be investing in it in the near future?

Facebook and the Inevitable End

7 Replies Jonny Hankins

Facebook is again in the press, this time about its proposed sale, or if you like the sale of the data it has collected about you and me, but Christopher addressed this issue in a post a couple of weeks ago, and I would like to raise another issue involving the mighty corporation.

Facebook state that they have over 800 million registered users, and that more than half of them use their account on any single day. Incredible stuff, it seems they have a lot to sell, but here in the US several states are trying to tackle a serious ethical and moral issue, what happens to their data when users die?

What happens when users die?

In the world about one person in every 113 will die in a year, obviously Facebook is generally used by young people who are relatively rich in that they have access to a computer, so this rate would be much lower, but even taking that into account thousands of Facebook users must die every year.

And that leads me on to the point of this, one of my more morbid posts. If these people haven’t made a will or named a benefactor for their account, what happens to the data? The current legal state of play is this; in the event of a user’s death their next of kin does not have the right to alter or take down their Facebook page. Obviously if they were in possession of the deceased person’s password they could do it (although it might be illegal to do so), but without this information they have no way of removing the data.

This is not only a question of privacy, but also of tact. Many families suffering bereavement do not like to see the deceased’s Facebook page open to the world, or even worse see the photo of their loved one in their ‘friends’ every time they open their own Facebook account. The issue is being addressed in the US with several politicians pushing for legislation that would allow family members access to deceased people’s pages, and Facebook do have a policy on freezing the accounts of dead people but it is a painfully slow process. They require death certificates and other documentation all of which takes time and is probably a very unpleasant experience.

The NC Times and Wall Street Journal both carried articles this week about a young man who posted a picture of himself with a gun in his mouth before commiting suicide and the problems his family had getting the photo removed. It remained for some time and caused a great deal of distress to many people.

On a slightly lighter note you might like the idea of life after death, and fortunately now you can have it, with the new ‘digital afterlife Facebook application’ called If I Die.

Yes you can post on your wall directly from the grave (preparation required while still in life) and communicate with your friends here back on Earth.

I have written about Facebook on a couple of other occasions regarding what I see as far from clear privacy rules, and you can read them here and here if you are interested, and you can download a free will and testament here if you feel you need it.

Here is a short report on the BBC website reporting on the problem.