How important is the quality of hosting to online retailers?

5 Replies Christopher Roberts

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With many brick-and-mortar businesses adding an online version of their high-street store to their portfolio, it’s important that firms choose the right web hosting service. With myriad services offering cheap deals, firms ought to be wary regarding offers that appear to be too good to be true – because they usually are.

On the surface, purchasing web hosting that costs £20 a month seems like a steal. In fact, it is a steal. However the only thing that is being nicked is precious uptime for online retailers, as the vast majority of cheap hosts go hand-in-hand with downtime.

Downtime – a retailer’s worst nightmare

For online retailers, downtime is especially important; every second of downtime is potentially a lost sale. Would you rather pay a premium for quality web hosting that is reliable and constantly up, or pay a third of the price for web hosting that keeps going down? In the long-term, it may cost more for firms to pay for cheap, but less reliable hosting.

In addition, utilising the services of a web hosting service in your time zone could be important, especially for smaller firms. Imagine if your store goes down but your hosting service is half-way across the world. This is certainly not ideal for any stores looking to make sales. For example, let’s just say your UK-based store goes down at lunchtime. No amount of calls at 12pm is going to wake a firm located half-way across the world; tucked up in bed at 12am. It’s a nightmare scenario.

SEO

The importance of SEO over the last 10 years has changed the face of the internet. An increasing number of online retailers are producing fresh content in a bid to become a publishing authority in the eyes of search engines.

However, when a cheap hosting company offers dead links, 404 errors and other harmful downtime to a retailer, what are these search engines going to think? Bounced traffic isn’t going to look good in the eyes of Google or Bing.

Technology Bloggers 404 error

Technology Bloggers 404 Page

Eventually, a retailer could slip down the rankings, and get flanked by its competition. It takes a lot of dedication to work up the search rankings, so don’t let a bogus hosting firm ruin your company and its prospects.

Security

In addition, security should be a top priority for online retailers. The amount of hackers roaming cyberspace is vast and make no mistake – they’re ready to capitalise on unprotected websites. By opting for secure web hosting which features STFP and SSL, a business and its clients can feel assured that all sensitive data is kept in safe hands.

As you can see, the quality of web hosting is an absolutely integral part of the foundations of success for online retailers. In an era of cost cutting and tight purse strings, it might be tempting to lump with a cheap web hosting service from the other side of the world, but in the long-term you may end up opening your wallet more often than you think.

Sony use crystal LED display in next generation TVs

2 Replies Penny Cooper

Sony, a global leader in gadgets and technology, has managed to stun the world again. This time it has come up with a new Crystal LED TV technology, which it introduced at the Consumer Electronics Show (CES) 2012, which took place this January.

The future technology is being developed to give consumers the best TV watching experience. The company is known for introducing innovative products and the Crystal LED (CLED) technology is just another addition to the growing list.

Crystal LED Display Feature

The company displayed its 55” prototype crystal LED TV, which apparently has about 6 million LEDs to create a complete HD image. These LEDs put together create a superior quality 1080p image. Each RGB color uses 2 million pixels. The technology is something new and different from the other HD TVs.

A Sony televisionThe technology creates high quality images that are brighter as it uses the 6 million micro LEDs as the source of light for the television. The LEDs are mounted on the front of the display and therefore require no extra backlight source, which is why this technology is also referred to as self-emitting display technology.

The TV, according to the Sony, has enhanced features like better response times, more brightness, better scope for contrast and wider range of colours compared to the other TVs. The Crystal LED display is also said to be “ideal for large screens”.

The contrast is said to be 3.5 times higher and the brightness of the TV is said to be over 400cd/m2. Video images have a greater response time that is about 10 times better than the other Sony TV models. The TV has a resolution of 1920X1080 pixels and the angle of viewing is close to 1800.

One more positive of this technology is the amount of power consumed by the TV. According to the company, it consumes less than 70W of power. The TV has an incredibly thin structure that is only about 4mm deep and 7.6mm thick.

The Future of TV

The new technology increases the life of a TV as there are no any organic materials like Organic Light Emitting Diodes (OLEDs) used. The problem of colours fading over time on OLED TVs can be effectively solved by this technology. It ensures that the rich colours of the TV remain intact for a longer time.

The product has already created a buzz and the reviewers have also been kind. Sony has managed to attract eyeballs with this next generation technology. It has been touted to be the next big thing in consumer electronics industry, which means that the plasma and OLED TVs have serious competition.

The company is yet to give out a date of release and the cost of the TV. Since the crystal LED technology is more “stable” and might lead to lesser manufacturing errors, Sony claims that the price of the TV would be lower than OLED TVs. Consumers will just have to wait until the company launches the final version of the TV in the market.

Friday the 13th and 1 year for Technology Bloggers!

24 Replies Christopher Roberts

Some would call today an unlucky day, as it is Friday the 13th, a day renowned for its link to bad luck. It is not an unlucky day for Technology Bloggers though, as today we are celebrating our first birthday!

First birthday candleI want to use this post to thank everyone who has been instrumental in creating this fantastic community blog we have, and also to showcase the blogs fantastic achievements, just 1 year in.

Traffic

The first thing I want to say about Technology Bloggers, is how blow away I am by the traffic we have received. Excluding December, every single month, the number of people visiting the blog has grown.

In June 2011, we received just over 1,200 visitors, in October 2011 we received around 3,400 visitors, and last month (March 2012) Technology Bloggers had almost 7,000 people visit the blog. Don’t believe me? Check out our Google Analytics:

Technology Bloggers traffic statistics from April 2011 to April 2012

Technology Bloggers traffic statistics from April 2011 to April 2012

Awards

Top blogs often receive awards, and I am proud to announce that Technology Bloggers recently received it’s first award. Last week Technology Bloggers was named the British Gas Blog of the Month!

We were awarded the British Gas Blog of the Month for our work on educating people about smart meters, and how they are changing the way we use our electricity, along with our work on environmental issues. Special thanks go out to Jonny regarding his series Can We Improve the Health of the Planet?

Other Achievements

After just two weeks of the blog being live, I wrote an article about our achievements, I did the same four months in. As today is the blog’s first birthday, I thought it right to do the same sort of review today, and compare it with our past reviews.

Two weeks in Technology Bloggers had 14 articles, which had been written by our 4 writers, four months in the blog had 65 articles written by 15 writers. 1 year in, this is Technology Bloggers 205th article, and we currently have 47 writers! That means we publish an article, on average every 1.78 days, and each writer has written on average, 4 articles. Many of our writers have written just one article, whilst some like myself, Jonny and Ron have written significantly more – we average 47 articles each!

Two weeks in, Technology Bloggers had had 85 comments posted by 22 different commenters. By 4 months, we had had 788 comments posted by 120 commenters. When this article went live we had had 2,849 comments contributed from over 500 commenters! That’s a lot of comments! Special kudos to Jonny, Alan, Anna, DiNaRa, Peter and Neil, for their outstanding contributions to Technology Bloggers commenting community 🙂

14 days in, and at 4 months, I wrote about Technology Bloggers Alexa rank. To be honest, it isn’t very accurate, and I have given actual traffic statistics for the blog, but I thought I should mention it anyway, as I have done in the past. 2 weeks after its launch, Technology Bloggers was ranked in the top 1,400,516516 of sites on the internet, by Alexa. By August 2011, Alexa believed we were in the top 165,351 of sites on the web. Today our rank is 85,826, which is a very respectable rank, but nothing to become to obsessed about.

Technology Bloggers is still a Google PageRank 3, which is very credible for a 1 year old blog, however again, is nothing that accurate or to be obsessed over.

Across social media, since August we have had 41 new likes, taking our Facebook page up to a total of 52 likes, and 45 more Twitter followers, taking us up to 69 Twitter followers. Our RSS feed is also well subscribed to.

Basically, Technology Bloggers is doing really well, and that is something we should all be proud of!

Dofollow

Technology Bloggers started out as a dofollow blog, and it will remain dofollow for the foreseeable future. It is a community blog, and so that everyone can benefit, the blog should be dofollow.

Thank You

Now it’s time for me to say thank you to everyone who has been a part of the blog this year. Thank you to everyone for your contributions and efforts, which have helped make this blog the fantastic community blog that it is today!

We have already had community awards, and will have one every year. In this article I would like to pay special thanks to Jonny, Ron, Alan, Chadrack, David, Marc and Peter who have all played a massive role in ensuring Technology Bloggers is where it is today. I have no doubt that without these people, the blog would not be as good as it is today, and the community would be noway near as strong.

Here’s to the future success of Technology Bloggers!

Well done everyone and thank you, lets keep this community alive, so we can all continue to benefit 🙂

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