Why a presence on Twitter can be good for your business

Before I start out, I want to clarify that it’s not a crime not to be on Twitter or any other social media platform. Before Facebook and Twitter, businesses still found many innovative ways of marketing their products and services. But, the whole idea of making use of social platforms such as Twitter to promote your business is to leverage their ever growing popularity for business benefits. The platform is there, you only have to use it. What could be simpler!

What you are trying to do is transfer a minuscule of the popularity of Twitter to your business.

If that’s not convinced you enough to get your business on Twitter, let’s see how a presence on Twitter will be a big step forward for your business.

Better Business Visibility

Better Business VisibilityThis is a no-brainer. A business profile on Twitter will give your business improved visibility, which in turn means that it will be able to reach a wider audience.

What’s more, this is an automatic benefit of having a Twitter presence. One of the better ways of making optimum use of your Twitter presence is not including your business website link in your profile, but creating a Twitter centric landing page, for all those people who have found your business through Twitter. This will ensure better lead generation.

Gain Strategic Intelligence

Your business cannot do without being nimble footed. If your business is not in tune with the latest happenings in its niche, there is a good chance that it won’t be able to compete with the other players in the market.

A Twitter presence allows you to gather competitive intelligence by monitoring the tweets made by your competitors. You can track their latest developments and any happenings that you can exploit for your benefit.

Managing your Online Reputation

When it comes to business, reputation is everything. Any loss of credibility will be immediately reflected in its sales figures, so you need to be able to manage its reputation in totality. Here, we are looking at its online reputation. Twitter helps you manage it, because news breaks extremely quickly on this platform; and there is a good chance that your customers are going to use your business’s twitter network to give feedback about your products and services.

So, you will need to monitor the tweets about your products and services, to rectify any flaws in them. This goes a long way in minimizing the damage to your credibility.

All in all Twitter is a great way of ensuring better public relations and generating brand awareness, enhancing brand credibility and improving brand recall.

Your presence on this platform helps you engage with potential customers and also interact with existing customers. This one-on-one improves credibility and generates a favorable reputation for your business. All this isn’t something that your business can afford to miss out on.

If your business is not on Twitter I believe that you are doing it a disservice.

12 thoughts on “Why a presence on Twitter can be good for your business

    • Christopher (admin team)

      That is true Shalyn, Twitter is changing the way businesses market themselves.

      Thanks for commenting, welcome to the blog 🙂
      Christopher – Admin Team

  1. Twitter is like your own PR company, it can get you out there and make it easier to reach those who may be in need of your service. When you get retweets your reputation gets better and more seen.

  2. You are definitely correct, not being on Twitter or any of the other social media platform is not a crime. But, which business entrepreneur will not take advantage of new technology to leverage their success? This is what every business is doing with twitter. Unfortunately, the difference between success and failure in twitter is knowing how to apply the platform for growing your popularity online.

  3. I’m agree with you. All business must have a twitter account because you can interact with your customers, and build a good reputation. I think social media sites are very important at this moment, and business must have interaction with people in these social media sites.

    • Christopher (admin team)

      I know what you mean Melanie, Twitter is a new and upcoming thing, which I believe still has a long way to develop. Firms really can capitalise on this if they have a presence on it 🙂

      Thanks for the comment, welcome to the blog!
      Christopher – Admin Team

  4. These are all very good points. There really is no good reason for a business of any size to not be active in social media. So many relationships begin on twitter that would never have been established without it!

    • Christopher (admin team)

      Failing to observe the power of social media could be a very bad thing!

      Thanks for the comment Carissa, welcome to the blog 🙂
      Christopher – Admin Team

  5. Good explanations. All business ultimately boils down to one major aspect: Customers. You gotta go where they go (social media, for instance) and keep them happy for them to make you happy!

  6. It’s nice to see some information on social media which can feel a little uncertain for a lot of marketers who are perhaps adept at other marketing platforms, but not so experienced with social media. Do you have any data regarding Twitter? I’m finding myself wondering if you would recommend a site or someplace that an interested business could see numbers about hashtag counts or just general Twitter information or some detailed advice on best uses of the platform. Just curious.

    Thank you for this information!

  7. Twitter can actually be used for a lot more things. For example I found it very helpful for my SEO campaigns when I had trouble reaching out to some webmasters. I looked for their Twitter accounts, where they became a lot more responsive than through e-mail.

    • Christopher (admin team)

      Interesting stuff Dominique, social media really is an amazing business tool 🙂

      Thanks for taking the time to comment, welcome to the blog!
      Christopher – Admin Team

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