traffic

Technology Bloggers turns 2!

13th April 2013 2 Replies Christopher Roberts

Today, Technology Bloggers turns 2!

Many blogs get abandoned within the first year, blogs that last more than a year are rare. Blogging is said to have died and been reborn so many times, with millions of blogs, big and small falling by the wayside. But we haven’t!

Amazing growth, a growing social influence, and ranked in the top 275 technology blogs on the internet by Technorati, Technology Bloggers has had an amazing two years; and there is loads more to come!

Always striving to improve, every day we are becoming a bigger name in the technology industry.

Lets have a look at what’s happened in the last year…

The blog has undoubtedly grown in popularity since last year. Here are some interesting visitor statistics which show the extent of our growth.

In year two (2012/2013) we had 65,000 unique visitors, 20k more than in year one (2011/2012)
Overall the number of visits were up 88% year on year
Year one saw 70,000 pageviews, whilst year 2 saw a staggering 64% increase to 115,000!
On average people spend 100 seconds (1 minute and 40 seconds) when visiting the blog

Social

Our presence on social media has significantly grown in the last year. We now post every article (title, excerpt and link) to Twitter and Facebook, as well as interesting things we find across the net, and developments – like my recent visit to the Gadget Show Live – more to come on that soon.

Our Facebook page has gained 246 new likes, which is a 473% increase in the last year
We now have 275 followers on Twitter, which is 299% up on the year 2011/2012
Since last year we have joined Google+ and now have 33 followers

Want to join our followers? If you subscribe you can get updates from the feed. We will only ever post something additional if we think it will interest you.

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Achievements

As a blog we have achieved far more than traffic and a strong social presence, here are some of our other great achievements:

Almost 4,000 comments have been posted by around 500 different commenters
We have 175 feed subscribers 63 of whom subscribe via email
We are ranked in the top 300 technology blogs in the world by Technorati (we are currently ranked 261, which is in the top 0.6% of all technology blogs in their index)
We were awarded British Gas’s blog of the month last April
We have a Google PageRank of 4 (although this doesn’t really mean very much)
The blog has attracted 71 different writers 24 of whom have written more than one post
Of our writers, 4 of them have 10 posts or more and 2 authors who have written more than 50 articles
Many of our writers are now claiming Google Authorship, strengthening the names behind the content on our blog

Community Awards

In the last two years, we have awarded 12 community awards in total. These awards have been given to 7 different people, with notable award winners including: Alan Tay winner of two awards; Peter Lee also winner of two awards; myself, (Christopher Roberts) winner of two awards; and Jonny Hankins who has won three awards.

Winners of Technology Bloggers Community Awards - 2011

The Future

Our current growth seems to be showing no signs of slowing down, everything is just accelerating at the moment – which can be hard to manage!

In the pipeline for next year there is already a series, a competition, and loads of ideas for new posts!

Thank You

As always, thanks for playing your part in the community. Without you we couldn’t operate. Read, write or comment, everyone is important and everyone is part of the community.

Thank you everyone, here’s to another great year 🙂

By the way, this is our 400th post!

Do you make use of Google Webmaster Tools?

27th June 2012 17 Replies Christopher Roberts

Everybody knows that if you want to run a successful website, Google is one of the most important factors to consider.

How Google understands, interprets and indexes your site, is crucial to where your site appears in the SERPs, and how well your site preforms in the SERPs (specifically the Google SERPs) can be a big determinant how much traffic your site receives, and ultimately how popular/successful your site it.

Google Webmaster Tools is a very useful tool which is often underused by site owners, in order to improve the quality and quantity of traffic that your site receives. In this article I will outline some of the key features I find useful, and some of the main reasons why I use Webmaster Tools.

Why Google?

Google has a monopoly on the search market, with more than 90% of all searches being done through Google – according to StatCounter Global Statistics. Therefore the chases are the majority of traffic your site receives through search is from Google. It would be naive to ignore Bing and Yahoo’s search tools available to webmasters, however if you plan on just focusing on one, Google is probably the wisest choice.

Google is renowned for its major updates, with Penguin and Panda just two recent examples. Webmaster Tools can be a great aid in helping you understand how your site has been affected by the changes and why, so you can either keep doing things the way you are, or change your strategy.

See how well you are doing

The most recent Google Webmaster Tools update has divided the dashboard into five easy to understand sections: configuration, how your site is set up (locality, URL preferences, sitelinks etc.); health, how Google crawls your site and any errors, or malware it detects, and the URLs Google is denied from crawling; traffic, how do people find your site, which search queries do you appear for, who links to your content with what keywords and how does Google+ influence your visitors; optimization, tips and tweaks on how you could adjust your content and sitemap to improve your search position; labs, the latest tools Google are trailing that may be of use.

Find crawler errors

One of the main reasons I use Google Webmaster Tools is because it lets me see how Google views and interprets the sites I administer. Therefore should there ever be an error, I am able to understand what Google is struggling to read/crawl, and therefore try to address the issue. Google lets you view and test specific URLs your robots.txt file is blocking Google from indexing and crawling – there is a difference. If you are denying it access to something by mistake you can then rectify this.

Google also lets you see any pages it cannot find. If you run a content management system based site (like one powered by WordPress) it is common that you will change things using the system, and unforeseen errors will be created leading to pages not being found where they either should be, or once were. Google lets you see when it can’t find pages, along with when it is denied from accessing pages, and when inadequate redirects are in place.

If you don’t use Google Webmaster Tools and don’t reduce the problems Google encounters when crawling your site, the likelihood is that your site will suffer in the SERPs – there isn’t much debate about that.

Labs

Google say that:

“Webmaster Tools Labs is a testing ground for experimental features that aren’t quite ready for primetime. They may change, break or disappear at any time.”

however this doesn’t mean that these tools should be ignored, in fact I think they are probably one of the most overlooked resources that Google provides webmasters with.

One of the current ‘Labs’ tools that I think is very useful is the ‘Site performance’ tool. Google may not have generated any information about your site, however if you are one of the lucky ones to be analysed, this can prove a very interesting tool. In Google’s own words:

“This page shows you performance statistics of your site. You can use this information to improve the speed of your site and create a faster experience for your users.”

As page load time becomes more and more important to users and therefore search engines alike, this page is of crucial importance for many people.

Improvements

You might not expect it, but in the ‘Optimization’ section, under the ‘HTML Improvements’ section Google will actually suggest areas where you could improve your code to ensure that your content is the best possible. Common errors Google suggests for correction include missing or duplicate title tags, (in most cases, and SEO no, no) and meta tag issues.

Traffic

The tools in the ‘Traffic’ section are probably the ones I use the most. ‘Search Queries’ gives you a fantastic incite into where your site is appearing in search results in all different locations across the world. If you pair Webmaster Tools with Analytics, this can become a lot more useful.

Links to your site and internal links lets you see your post linked to content, and the keywords that are linking to it. Generally speaking, if you want to rank well for a keyword, you need to have some links (internal and/or external) using that keyword.

The great thing about Google Webmaster Tools is that it integrates with many other Google programs, in order to improve your total control and visibility of your site. AdSense, Analytics, YouTube and AdWords are just some of the other Google products that Webmaster Tools integrates with.

That is just a quick overview of what Webmaster Tools has to offer. If you own a website, I strongly recommend that you explore it further to help improve your sites visibility in the search results, and to enable you to weather algorithm changes (like Penguin and Panda) that little bit better.

Do you use Webmaster Tools? What are your favourite features?

What are your thoughts on the recent PageRank update?

9th May 2012 7 Replies Christopher Roberts

Google’s head of Google webspam, Matt Cutts (a Google employee and guru on everything search) is always telling webmasters not to obsess too much about PageRank. I would agree, it is not always that accurate, (give or take 1 rank either way) probably because it is not publicly updated that frequently – it is always updating, results are just not released regularly to the public.

At the end of the day, PageRank is just a lovely green (or maybe a not so lovely white) bar that a page is given. It doesn’t necessarily correlate to how a site is performing in the SERPs, and doesn’t guarantee good rankings.

That said, I am pleased for the blog, as our green increased a little, and white retreated back, as Technology Bloggers jumped from a 3 to a 4 🙂

Google say on their own website that PageRank represents:

“Google’s view of the importance of a webpage”

That is a direct quote from Google.

So basically, pages ranked 0/1 (in Google’s view) aren’t that special, there are loads out there, nothing makes them stand out. Pages with a PageRank 2 are more important, they are special, but not that special. The further up the scale you go, the more value your page is worth. You might have a high value homepage, but low internal pages, that is to be expected, as a lot of the algorithm is based on links.

One would assume that if you have serious traffic, you should be right at the top of the PageRank scale, as people find your page very useful, and therefore Google must think your page is important.

Google’s PageRank

Until very recently, Google.com has been a PageRank 10. It is the most visited site on the internet, by a long way. From what I understand, the site receives around 1,050,000,000 (1.05 billion) unique visitors a year. Facebook is second, with around 950,000,000 (0.95 billion) unique visitors a year – note not all those people have accounts.

Twitter gets just 220,000,000 visitors a year (0.22 billion). So why is it then that in the recent PageRank update, Google ranked its main homepage (Google.com) 9/10, it ranked Facebook 9/10, but it ranked Twitter 10/10. Twitter is one of around 10 sites on the net with a PageRank 10. Twitter is only the 8th most globally visited site on the web, whereas giants Google and Facebook are clear leaders.

The UN and the The U.S. Government’s Official Web Portal are two of the other few sites with a PageRank 10 on the web. Updates over the last year have seen a lot of PageRank 10’s loose their rankings. Why?

Larry Page and Sergey Brin - the founders of Google.

Is the web getting less ‘important’? What are your thoughts on this? I find it really interesting how Larry Page‘s (co-founder of Google) algorithm, which is used by Google, ranks Google less than top.

Talk to me 🙂

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