Business savings using conference calling

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A video conferenceIf you run a business, the likelihood is that, every once in a while, after poring over your finances, you look at ways of saving money. You might look at how much you spend on your energy bills, whether you could cut jobs or persuade some of your employees to work part-time instead of full-time or even look at technology that can help to reduce your company’s outgoings.

Video conferencing is perfect for any company that wants to reduce its costs, but you may wonder how it can do that. If you regularly go to meetings away from the office, you’ll surely be aware of the expense involved. If you’re not spending a fortune in fuel costs, you’ll probably be paying for plane, train or coach tickets or even a taxi, and doing this all the time can really add up. By video conferencing, you eliminate all those travel costs.

You can invite anyone you want to a conference call, irrespective of where they are. You can talk to them for a very low price or even for free, plus you can do all things you can do in a normal meeting thanks to the visual element of video conferencing such as showing prototypes or graphs. It also allows for collaboration too, which sets it apart from other forms of communication.

A conferenceSaving time – this is another benefit that video conferencing can bring to your business. Meetings take a lot of time to get to, but by arranging a conference call in their place, you could save your business and employees hours at a time. This allows you to prepare for the meeting properly, while you can also get on with any other important tasks such as accounting.

The rise of mobile trading

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Smartphones and tablets are a common sight, especially in the world of financial trading. Until recently, anyone who wanted to participate in financial spread betting, CFD trading or anything of a similar nature would have to be near a computer, but the availability of a mobile Trading Platform has changed all that.

City Index infographicThe fact that the most successful mobile trader has made over £2m according to this infographic shows that City Index Forex Trading and associated activities can be done without relying on a computer or laptop, but why is it the case?

It’s down to a number of factors. Many traders of Forex and other products find that they don’t have the time to do so in their day jobs, so they may have no choice but to engage in trading activity when they’re on the move or during their lunch break.

The sophistication of mobile trading apps and sites has improved significantly too. As well as allowing users to trade, these apps also provide up-to-date news on price movements and important financial stories relating to various markets.

Personalised ads for you

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Advertising is a key element in the operation of a business. People learn about new products, special item sales and clearance sales through advertising. Entrepreneurs know that the key to selling products is to let buyers know that the products they need and want are available at reasonable prices.

Since many people sell similar products, advertisers realise that the best chance for selling a product is to find an interested buyer. Therefore, some advertisers specialise in compiling lists of targeted customers. They know that sending advertisements to uninterested people is a waste of time and money. In addition, if they can guarantee a targeted list, they can charge more for advertising.

Finding a targeted buyer is only the beginning. It’s true that if the product is really good, it will sell itself. However, with many competitors trying to sell to the same buyers, advertisers must be more innovative. They must have more than a picture of the product, and a sign that says “Buy this!” to succeed. They must use their imaginations and modern technology to present their products in an engaging manner.

Buy our product - we're on a billboardTwo technological events have made the advertisers’ dreams come true, by revolutionising advertising. They are the Open Internet Exchange and Phorm Technology.

Open Internet Exchange

Modern technology has created the perfect showplace for the computing and electronic industries. The Open Internet Exchange places the buyers and sellers in an area that belongs to them. It is the perfect place to introduce new products and sell old products at a reduced price. In addition, it is the businessman’s dream because it offers the opportunity to reduce costs of manufacturing and purchasing. It increases the efficiency of supply chain management.

Phorm Technology Targets Customers

Advertisers who insist that their targeted customer list be valid have the perfect guarantee with In order to access this site, you would use the site name. However, if you are randomly searching for sites related to education, schools, training, types of learning and other similar subjects, your profile suggests that you are interested in education.

Since specialises in kinesthetic learning, you will discover the various ways that they combine learning with physical activity. Without knowing it, you have become a member of the targeted group. With the presentation of their ad, you may decide to take advantage of the training, or you may ignore it.

How it Works

Phorm has contracted with Internet Service Providers to offer a program that tracks a user’s browser to compile user interest content for advertising. The program is free, but the user must choose to use it.

When the program is chosen, a random number is attached to the user’s browser and used to track every website that the user visits. After the user’s interest content is compiled, the user is given the latest information about his search. The web is searched for news stories, blogs and videos so that the user may access the latest information available.