Will an Apple Television ever happen?

Since the release of the Apple TV set top box there have always been rumours that apple will try and break into one of the few corners of the entertainment world they are yet to conquer: the television market.

With the Apple TV set top box offering features such as streaming from iTunes to your television as well a streaming YouTube videos its a handy little device. However that functionality is in most television sets now a days, so what’s stopping apple joining the already quite competitive market?

Well for a start competition is already well established in the TV market with companies like LG, Sony and Samsung all offering so called smart TV’s. This means that apple would have to would have to do something very different to create a unique selling point. The features and the GUI of the Apple TV are already there, meaning that surely they already have the building blocks they need.

LG's LogoIf they were to add the Siri (their intelligent voice assistant) surely this would make a very effective home entertainment system. This is something similar to what Microsoft is already doing with the home entertainment system on the Xbox but it’s not quite as intelligent as Siri! The Xbox service can only follow commands and is not able to interpret them.

Rumours about an Apple TV are on the up again due to the pending release of Steve Jobs official autobiography. In an excerpt from a Washington times post Jobs has been quoted as saying to the author that:

“He very much wanted to do for television sets what he had done for computers, music players, and phones: make them simple and elegant,”

Walter Isaacson wrote.

Isaacson continued:

“‘I’d like to create an integrated television set that is completely easy to use,’ he told me. ‘It would be seamlessly synced with all of your devices and with iCloud.’ No longer would users have to fiddle with complex remotes for DVD players and cable channels. ‘It will have the simplest user interface you could imagine. I finally cracked it.’”

Apple hasn’t announced any TV based products in its line up and the blogosphere doesn’t appear to be covering it that much, however I personally wouldn’t be surprised if Apple decided to make the Apple TV into less of a hobby and more of a competitive product for the television market.

If they did they would probably do it with the same drive, determination and overall design quality that they have carried along with the Mac computer range, iPod, iPhone and iPad.

17 thoughts on “Will an Apple Television ever happen?

    • Christopher (admin team)

      I am not sure we are waiting for the launch Reign, but are waiting to see if it will ever happen!

      Thanks for your comment anyway, welcome to the community 🙂
      Christopher – Admin Team

  1. It’ll be interesting to see what Apple does in the home entertainment market.. What one can be sure about is that if they do decide to enter the market they will create some serious alterations in home entertainment business.
    By integrating services like the Siri and iCloud with other home devices, the result would be something out of this world !

  2. The boundaries between TV and literally everything else are becoming blurrier all the time. We’re already long past the age when we all sat down to watch the same programme at the same time. If Apple go into TV it’ll probably be less likely to pick up transmissions from the airwaves then streaming it through your broadband on demand.

    • Christopher (admin team)

      Technology does appear to be merging into one Sam…

      Regarding broadband TV, that is a good idea, if you have a fast internet speed, and a reliable connection!

      Thanks for your comments, welcome to the community 🙂
      Christopher – Admin Team

  3. Hi Armenante,
    I am really excited about Apple TV,if Apple is going to launch any such kind of stuff then i am sure it will grab the whole TV market.Apple always come with extraordinary technologies and rumors don’t stand in front of Apple.Thank you for sharing such a great and exciting content with us.

    Good Luck and God Bless!!

    With Regards!
    Samuel Joshua

    • Christopher (admin team)

      So excited you missed out all the spaces between sentences 😉

      Thanks for the comment Samuel, welcome to the community!
      Christopher – Admin Team

      • Christopher (admin team)

        I can Siri, or similar systems, playing a big part in the future of technology…

        It would seem you have written a great article Tom, the community reaction is pretty good!

        Don’t forget to check out your feature on our ‘our writers‘ page 🙂
        Christopher – Admin Team

  4. Unless Apple can persuade production companies to sign upto it’s new TV service it’s as doomed to failure as Google TV… in theory it’s a great idea, but getting support and uptake for the service is the hard part. I guess if it were free for iPhone / MAC / iPad users that would go a long way to persuade everyone to adopt and Apple could then sell ad space to pay for it all!

  5. That is really cool that apple is hinting they they might enter the TV market a little harder than they have in the past that would be great if all our home devices could be synced with the TV and with the addition of Suri it would surely be a hit. The technology for the most part is there. most of our devices have ip address which would allow them to be synced yet we in America are pretty far behind and it comes down to the IP level we are on.

    • Christopher (admin team)

      We can always hole it will work can’t we Shane!

      Thanks for the comment, welcome to the community 🙂
      Christopher – Admin Team

  6. I think so! Since their market continues to expand, there’s a high possibility for them to penetrate other market whom they could offer other great products! Personally, I would prefer a TV who have that iPhone VA feature! lol That would definitely pretty cool for everybody to have that in their home theatre!

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