The State of the Blogosphere

Technocrati.com have recently published their State of the Bolgosphere 2011 report and it raises some interesting questions. The report is based upon a survey of 4114 bloggers around the world, and presents various statistics in easily readable graph format explaining who blogs and their stated reasons why and purposes.
A chalkboard expression of what a blog might be
I am one of the 30% over 44 year olds, with the majority being considerably younger than me and much more experienced. A small percentage treat blogging as their job, make an income from their posts or run a blog for their own business or employer. The vast majority do it as a hobby, in the main to express their expertise or interests. A major sector say that they just blog in order to speak their mind freely.
I am most interested in the professional category, and I in fact find myself somewhere within that group. I am not however paid to promote something, but to provoke discussion about the ethical implications and responsibility issues brought about by technological development, and one of my tools is blogging. My employer is also a non-profit research foundation, so the aim of making money is out of the equation.

Blogging is generally perceived as a pier to pier action, and the report cited above demonstrates that people trust blogs and bloggers, in many cases more that they trust other publishers. But what if we find people publishing reviews about services or products that they have a vested interest in? If I am paid by a company to review or promote their products can I be really honest in my views? And what about the breech of trust implied?

In the US the FTC (Federal Trade Commission) made a ruling in 2009 determining that bloggers have to state if they are paid for posts by an interested third party. If a blogger in the US does not state that they either receive the product to keep or are paid by someone to write the review they risk an 11000 dollar fine. In the UK the Office of Fair Trading also has extensive blogging disclosure rules. All well and good, but the report above states however that only 60% of people that find themselves in this position actually adhere to the rules, and the statistics are very likely to be skewed, as when a person is asked if they have respected the rules that almost always say yes.

How could this problem be addressed? The Technology Bloggers site refuses to publish anything that may be deemed promotion, the author guidelines are clear. But would it be possible for all blogs make this statement and enforce it, and if it were possible would they do it? The implications for trust and the spreading of reliable information are obvious.

Another issue I wish to raise involves advertising. The report offers various statistics about how many blogs have advertisement placings, before going on to analyze the reasons given either for not carrying or carrying advertising, the issue of control over who advertises and the possible financial rewards.

Here again we step into the issue of trust. If a blog has a reputation as offering reliable and quality information this reflects upon the company advertising. The placing is a two way endorsement. If advertising is not offered (as some may feel that it affects independent status or may not reflect the blogger’s ideals), how can a blog not only make money (if that is the aim) or even cover its expenses? Most bloggers sink their own money into setting up and running their blog, and if you add up the time spent in maintenance (and the administrators are undoubtedly experts in their field) each blog should be seen as a real investment in terms of many different forms of capital. You pay $120 an hour for such expertise in other fields!

Is The Right To Anonymous Blogging Under Threat?

The UK government has just published a draft Joint Parliamentary Committee report that may well effect bloggers like you and me. The bill is about defamation of character, but it includes some interesting points about blogging, and in particular anonymous posts. Although their aim is to lift the burden of policing blog comment from the service providers, it may have a knock on quasi censorship effect upon freedom of speech.

The ISP Review website contains all the links you need to read the proposal, and I should state that the draft is open for comment and contains specific questions that we should all maybe take time to think about and answer.

Big Brother is Watching You - PosterThe government want to protect people from slanderous remarks on blogs, as many people uses anonymity as a cover, feeling that they can say whatever they want without fear of reprise. The proposal is that any anonymous post that receives a complaint from any party must be removed immediately, or the name of the author made public, otherwise the blog owner will be held responsible and face the consequences of any libel case.

All well and good if we are just talking about a few snide remarks or even a good and possibly unjustified slagging off, but what about other uses of anonymity? People use blogs to anonymously blow the whistle on malpractice in all types of situation. In this case anyone can make a complaint about an anonymous post and it must be removed. An arbitrator looks at the complaint, but as already noted, any libel remains the responsibility of the blog owner unless they are willing and able to provide the author’s name. The effect will be that any organization or individual will be able to block the comment in an instant, by making a complaint that we could read as a direct threat to the blog owners survival.

The new draft on libel is a prime example of the manipulation of responsibility. Do you make the providers responsible and threaten them with a law suit because they put something online that someone takes exception to? They are big organizations, faceless and have money.  The blog owners do not however, and have a lot to lose.

So what about allowing your contributors to post anonymously? There is a need for anonymity in certain cases, people are much more likely to talk about sensitive issues if they do not have to reveal their names. There have been many cases brought to light that have turned out to be true examples of poor standards through anonymous posts.

How many blog owners will take the risk of going through a lengthy and expensive court case to defend the contents of an anonymous post? This is an option that in most cases I would think is not even feasible to contemplate.

To add just another thought, on occasion I have created a ‘false’ e mail account in order to register for a site that I did not want to have my real e mail address. I could have then used it to register with a website to get access to commenting, so it may well also be very difficult to determine who a named author actually is, further adding complications to already murky waters.

See Anyone You Know? Face Recognition Comes Of Age

The National Academy of Sciences are about to publish an article in their proceedings entitled ‘Privacy In The Age Of Augmented Reality’, co-authored by Alessandro Acquisiti, Ralph Gross and Fred Stuzman. It is about developments in face recognition software.
How 2D facial scanners record identitiesTo use the authors’ words the document

“investigate(s) the feasibility of combining publicly available Web 2.0 data with off-the-shelf face recognition software for the purpose of large-scale, automated individual re-identification.”

They are also working on an app that can do it all from your phone! See the FAQ section here for more information. The article reports a series of experiments conducted over the last year or so during which the researchers try to identify a person from their photo using an over the counter face recognition software using information that is freely available over the internet.

The results are interesting. The experiments are as follows:
Students walking through the university campus were asked if their photo could be taken and to complete a questionnaire. As they were answering the questions the computation task was carried out, looking for a picture match on Facebook and requiring only seconds. In this case more than 30% of the students were immediately traced.

Because the faces were the same but the photos taken from different angles, humans had to decide which of the possible matches were the most appropriate, but that is not always the case. Some photos are replicated and therefore the computer can give a 100% guarantee that the match is correct.

For example in another experiment the researchers used an online dating agency that provided anonymous photos. In this case they could match names to the photos in about 10% of cases. In several cases the same photo had been used on different sites.

In a third experiment the knowledge gained was used to search for further private information, all freely available on the web, such as details of sexual preference, date and place of birth and this information even allowed them to generate the first five figures of the individual’s US social security number.

So it seems that we can draw a simple conclusion here, either now or in the very near future, as these technologies are improved and made freely available, anybody will be able to recognize anybody they see on the street, identify them through an app in their telephone, and find out about their interests and other personal information, if they have ever posted (or had posted for them) a photo of themselves on the internet.

For more information, please read my face recognition article on the Bassetti Foundation website.