Why do we stick by Google and Apple but not Microsoft?

Apple’s Ads

I image that you have probably seen the Apple ads which are based around the two characters: Mac man and PC man. They have been released in various different countries with different actors playing PC and Mac.

The campaign which was known as the ‘Get a Mac campaign‘ was broadcast in North-America, the UK and in Japan, as well as on the web. In the USA Mac was played by Justin Long, whilst PC was played by John Hodgman. In the UK, comedy duo David Mitchell (PC) and Robert Webb (Mac) took the role.

Not sure what I am on about? Check out the video below:

If you enjoyed that you can find a whole host of similar ads in this Get A Mac Ad Campaign Collection YouTube video.

The UK Get a Mac campaign

Robert Webb and David Mitchell as Mac and PC

Apple have now removed the ads from their site, but they can still be found all over the internet. If you do a YouTube search for ‘Get A Mac’ or ‘Mac vs PC’ you get hundreds of results.

The interesting thing is, Mac only own about 7% of the computing market at the moment, that’s only around 2% up on four years ago.

Windows however owns more than 90% of the computing market, meaning that most of us have a Microsoft PC.

So why is is then that if you scroll down past almost any of the Mac vs PC ads on YouTube you see that the ratio of likes to dislikes is usually around 5:1. This means that if 1,000 people like the ad, just 200 dislike it. So despite most of us choosing to use a PC, we seem to support Apple, rather than Microsoft.

The Battle of the Giants

The computing industry was once dominated by the Apple-Microsoft rivalry, however in the last 5 years, Google has become a serious contender, making it a three way battle. Google is not only a more viable contender because of its new chrome operating system, but also because its search and other services are so popular.

Google has the most websites within the top 100 most visited online of any company in the world. Google.com, Google.co.in, Google.de, Google.com.hk, Google.co.jp and Google.co.uk all ranking among the top 25 most visited sites on the net. Google hold 6 of the 25 most visited sites, whilst Microsoft have just one (MSN.com) and Apple don’t have any.

Microsoft’s Ads

Microsoft have recently tried to mimic Apple’s hugely successful ads, but in order to attack Google. Google is one of Microsoft’s biggest competitors, if not its biggest, so after being ‘slagged off’ in Apple’s ads, it would appear that Microsoft hoped to produce the same effect, but this time with Google in the loosing position.

Below I have included one of their ads, entitled Googlighting.

UPDATE: Seems like Microsoft realised the ad didn’t quite work… it’s been taken down from their official YouTube channel, however there are a few others still hosting it if you search around.

Now I don’t know about you, but I don’t really like that ad. I think it looks like more of a pathetic dig at Google, rather than a cleverly designed way to boost one companies brand, whilst demoting the competitions – as Apple’s ads did.

It turns out I am not the only one who didn’t find that ad all that amusing, the ad is published on Microsoft’s own YouTube Channel, and yet has received just 5,117 likes, but a staggering 12,734 dislikes. That is a 5:13 ratio against Microsoft’s ad.

So we will stand by Apple when they attack Microsoft, but when Microsoft try to attack Google, we stand by Google. Why? Is it because we see Apple and Google as two trendy, current companies, and Microsoft as an outdated one, which we are loyal to out of convenience not choice? I like Windows 7, but I don’t like Bing, Google has to win for me. iPad vs a Windows tablet, iPhone vs Windows phone, I think I would prefer the iDevice.

Google’s Ads

I thought I should give Google’s ads a mention too. Google hasn’t yet (to the best of my knowledge) made any ads aimed at attacking the competition. Google show very few ads on television, and largely rely on their online dominance to help them promote their products.

Something I have found about both Google and Apple’s ads is that they often appear to be very well thought out, and the more modern ones are often extremely well recorded/directed and are very clean. Microsoft’s ads aren’t quite so chic, so is that where their downfall lies?

Who Do You Stick By?

Personally, I would rather say that I am a Googlite, or loyal to Apple, than say I am loyal to Microsoft.

UPDATE: I’m not so sure that I am loyal to Google or Apple anymore – and haven’t developed any more a loyalty to any other competitor either. Use the service which provides the best solution to your needs at the time.

Even though I am annoyed at Google, as it hit Technology Bloggers in the Penguin update quite badly, and as far as I am aware (and I have asked in the Webmaster Central forums) we, as a blog have done nothing wrong. In fact we have been doing what Google want, creating great, original content, look at some of the articles Jonny is producing to see awesome, original content, all our writers do, but he is really outstanding at the moment.

“We want people doing white hat search engine optimization (or even no search engine optimization at all) to be free to focus on creating amazing, compelling web sites.” – Google Webmasters Central Blog

I am sure we will soon recover, and will continue to strive to be an outstanding blog. Despite being (unfairly) hit, I am still loyal to Google, I believe that in the most part it is a very good, ethical company.

UPDATE: I am not quite so loyal to Google anymore, and am less convinced that it is all that ethical. A new philosophy: choose the best device/search engine/browser etc. for the time, loyalty doesn’t seem to pay dividends in the world of technology.

What about you though? Who do you stick by? Anyone, or everyone?

How to choose the right laptop for you

After my recent post on how to be a smart online buyer, I thought why just help people get a good priced product, as a good price doesn’t always mean good value.

As a laptop is something most people probably buy online, and as it is also something that often costs a lot of money, I thought why not help people choose which is best for them. Maybe in the future I will do the same for mobile phones, digital cameras and who knows what else!

What is it going to be used for?

The main thing you have to work out is what is the laptop going to be used for? Do you need something that can cope with 3D HD gaming, or are we just looking at text editing, emails and the web?

The more you want to be able to do with your laptop, the greater ability it will need to have, meaning that it is more likely to need a higher spec, and therefore probably a more costly speck.

I only really use the internet

If most of the stuff you do is online, then you probably don’t need a very high spec laptop – just a good internet connection. If you laptop is mainly used for blogging using an online system like WordPress, Blogger or TypePad, playing your favourite online games, typing emails using an online webmail service, and socialising using Facebook and Twitter (I should point out other social media sites are available ;-)) then you might want to look into Chromebooks – or low spec laptops.

The Google Chrome LogoGoogle says that Chromebooks are ‘nothing but the web.’ They run a 100% cloud based operating system, meaning that all your data, settings etc. are stored online, safe and secure in the cloud. This means they only take secconds (literally 8 or 9) to boot up, meaning you are off and working/playing in an instant.

Here is how Google describes Chromebooks:

“Chromebooks are built and optimised for the web, where you already spend most of your computing time. So, you get a faster, simpler and more secure experience without all the headaches of ordinary computers.”

Chromebooks are very fast as they need no virus protection, have no background processes slowing them down, neither does it need updates, since all of that happens in the cloud, basically everything runs from the browser.

If you don’t want a Chromebook, you probably only need a really low spec laptop, so that could be very cheap. Regarding operating system, if you like pretty styles, then go for Windows7, as that it stable and also ‘looks good’ avoid Vista, especially on low spec laptops, as it can really slow them down – XP and 2000 are also good.

It’s going to be a family laptop

If you are looking for a typical family laptop, where some of the kids will want to play flash games, but they will also need to do their homework, and the adults want to be able to check their emails and social profiles for updates, then you are probably going to be looking for a pretty standard PC.

To make sure it is quick and doesn’t slow down you would probably benefit from a dual-core processor. Dual-core means that the computer possess more than one CPU. Extra CPU’s means that you can process data faster, therefore your laptop will run quicker.

In order for your extra CPU’s to be effective, it would be a good idea to have at least 1 gigabyte (gb) of RAM, and preferably 2.

Windows7 would be perfect for family usage, as would XP. 2000 may look and feel a little dated, and Vista is likely to cause you a lot of grief!

I edit photos and run games and watch online media

If you like to have a lot open, and often are found editing photos, playing CPU intensive games, and watching HD videos, then you probably need a pretty powerful processor, along with a decent sized hard disk, a good amount of RAM, and a dedicated graphics card. Screen display resolution is also likely to be important, as if you like HD, but have only a standard screen, you can’t display HD.

Intel make a type of processor called i3 and another called i5. These are very well designed processors and run very well. If you see i3 or i5 on a PC, it is probably going to be a good one. Photo editing and gaming can be very hard disk space hungry tasks, so I would recommend getting at least a 250gb (preferably a 360gb) hard disk. With a laptop, short of getting an external hard drive, there is no easy way of expanding the amount of space you have.

This type of user would benefit best from 4gb of RAM, and a dedicated graphics card – this basically means that the graphics card is a separate component within the PC, which has it’s only memory and processing unit.

I do all of the above and more, and I do it all at the same time!

If you can never seem to find a laptop that is powerful enough for you there are a few options available to you – sadly, they area all rather expensive ones!

The first would be to get a powerful MacBook. MacBooks are notorious for their high specs, stable operating systems and therefore lack of time spent loading.

The second would to be to buy a quad-core i7 spec laptop. Most MacBooks run off core i5 and i7 processors anyway, however Windows also performs very well when being run on a core i7 machine.

The intel Core i7 proccessor badgeA dedicated graphics card is a must for this type of user, and 4-8 gig of RAM is recommended. Depending on how long you want to keep your laptop will determine how big your hard disk will need to be. My advice would be that if you are likely to want to keep the same laptop for any more that 4 or 5 years, get a terabyte hard disk.

Another option would be to have a custom built laptop. These can sometimes work out cheaper, but you need to be cautious, as if you, or whoever is building the laptop aren’t 100% sure of what’s what, then you could face compatibility issues.

Certain processors work better with certain types of RAM, certain operating systems require certain types of graphics cards, and certain hard disks are needed in order to be compatible with the rest of the machine. Basically certain part of the laptop will naturally work well together, however if you custom build your laptop, you might have 8gb of RAM, but the problem is, your processor finds it hard to deal with that type of RAM.

Other things to consider

When choosing a laptop, it is also important to consider things like who it’s made by. Different firms have different reputations for the quality of their laptops, but also consider the quality of their customer service. If their automated calling systems drive you mad, then it may be wise not to buy one of their laptops.

Furthermore, consider your other devices like cameras and phones when buying a new laptop. Some devices may not be compatible with your operating system, or you may need to get some new camera cables if your current devices can’t plug in to your new laptop.

Connectivity is another important factor: does your laptop have inbuilt Bluetooth, Wi-Fi or infrared? If you are forever connecting to mobile Wi-Fi, or your phone to download pictures, then it would be useful to have such functions inbuilt.

An inbuilt webcam and microphone can be very handy if you are often using programmes like Skype to talk to friends on the internet.

Also don’t forget the battery. If you barely use your laptop when you are away from a plug, then the battery is probably not of much importance to you, however if your laptop battery is important to you, you may want to avoid second hand laptops. Laptop batteries from second hand machines can often be less powerful and last less time than a normal battery would.

The right laptop for you

Getting the right laptop for you can be crucial in making sure that you get value for money, as a laptop with spare capacity is a waste of money, as is a laptop that cannot perform to the standard you need.

If you need any more help in choosing the right laptop for you, drop a comment below 🙂

Windows 8 is on the way!

I have recently upgraded to Windows 7, which is why I kind of wasn’t that pleased when Microsoft announced (early last week) that it was getting set to launch its next operating system, Windows 8, some time next year – probably around April.


At the Build developers’ conference in California, Microsoft unveiled the new operating system, (no doubt still in early beta stages) and gave us a sneak peak at to what is in store in the next version of Windows.

They stated that the core foundation of Windows 8 was Windows 7, but better! To quote Steven Sinofsky exactly, he said:

…everything that was great about windows 7, well we took that and we made it even better in Windowws 8!

Despite saying this, this version of Windows OS looks like it has had a dramatic overall.

Windows is currently under more pressure than ever before in its long, domineering history. In the past the cheap, affordable and compatible OS, always used to be Microsoft’s Windows. Now however Apple are putting increasing pressure on Windows, along with Google’s new attempt to bring down the giant of Windows in the form of Chrome OS.

Hence why Windows 8 seems to be dramatically different to all previous versions of Windows.

So what is going to be different? Well for starters, for the first time ever, a Windows OS will be compatible with low power ARM-designed processors.

Also, from the glimpses and comments that Microsoft have currently given us/made, it looks like Microsoft are attempting to make Windows a more ‘family friendly’ operating system, in that it’s more of a media based OS. This is probably done to try and steer away from the classical view of Windows in that it is an operating system designed primarily for spreadsheets, documents and other work/business related tasks.

Windows 8 Start Screen

A glimpse at the probably new start screen design for Windows 8

In addition to this, Windows 8 will support touchscreen devices, possible Microsoft’s way of saying “get ready for Windows Tablet guys!” who knows.

Microsoft knows that it has to pull something pretty special out of the bag this time, or it could seriously loose its foot in the computing market, not only due to the increased competition, but also because users are slowly moving away from desktops and laptops, and towards smart phones and tablets.

That’s pretty much all the information I have at the moment, however no doubt we will have loads of updates on Technology Bloggers for you, as soon as we find out more about this new OS 🙂

What do you think and hope for with Windows 8? Do you speculate that it will be another Vista – i.e. slow and laggy, incompatible, riddle with bugs, and hated by many tech gurus, or will it be like Vista to 7, a breath of fresh air?