Top 5 reasons for gadget buyer’s remorse

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Electronic gadgets

Typical gadget purchases.

Nothing compares to the excitement of getting a brand new gadget home. But, when you get it out of the box, have you ever regretted buying it?

New research from Debt Advisory Centre shows that the majority of people in the UK (82%) have experienced buyer’s remorse – and 20% of them have regretted buying gadgets (that’s just over 8 million people!).

Gadgets can be a big commitment – so if you regret buying them it can feel awful. That’s why Debt Advisory Centre has looked at the top 5 causes of ‘gadget buyer’s remorse’, and suggested a few ways they could be avoided.

1. I didn’t really need it (38%)

Many of us have been guilty of this at some point or another. It can be so easy to get caught up in the excitement when a new gadget comes out – and we feel like we just have to have one of our own. However, in the end, we realise that we didn’t actually need it at all.

One of the best ways to avoid this is to delay your purchase – by a week, a month or perhaps even longer. It might take some determination, but after the time has passed you might have a better idea of whether you actually wanted the gadget in the first place. Plus, if you wait a month or two, the cost might go down too.

2. I couldn’t really afford it (21%)

21% of people with gadget buyer’s remorse regretted their purchase because of the cost. That’s equivalent to 1.7 million people across the UK! And it’s true: gadgets can be very expensive, especially if they’re brand new.

Buying something that’s a bit too expensive is one thing – but getting into debt because of it is quite another. At Debt Advisory Centre, we’ve found that overspending is one of the main reasons people get in touch with us. We hear situations like this every day, along with the other causes of debt like job loss, divorce and other changes in financial situation. Whatever the reason, if you’re struggling with your debts it’s important to get help as soon as possible. A debt adviser could assess your circumstances and suggest an appropriate solution.

If you’re hankering after a gadget you can’t really afford (and you’re sure you actually need it), well: patience is a virtue. Wait it out, and you might find that the price drops significantly – or you might be able to find it much cheaper second-hand.

3. It was poor quality or broken (17%)

If you get your gadget out of the box and it doesn’t work properly, or it’s visibly broken, you should be entitled to return it and get a full refund. If it’s not quite as good as you were expecting (for example, if it’s a bit shoddy or flimsy) you should be able to return it, citing that it’s not suitable for your needs.

Surprisingly, only 7% of gadget-buyers who regretted their purchase actually returned it. Always check retailers’ returns policy before you buy anything from them.

4. I rarely or never use it (15%)

One day, your gadget can be your favourite possession, and never out of your hand. Then, a few months down the line, it can be in a cupboard – forgotten.

In this case, you may not be able to return it to the retailer (as you may have had the item for too long). So you could take an example from our respondents, who sold their item on (21%) or gave it away (6%). Have a look on eBay or similar sites to see how much other people are selling your item for. It’s worth at least getting some of the money you paid back.

5. I didn’t like it (10%)

It’s reassuring to see that ‘didn’t like it’ is the least popular reason for regretting gadget purchases. Gadget-buyers clearly do their research to see whether a gadget is right for them before they buy it.

However, if it does turn out that you don’t like it – don’t just keep it (like a whopping 66% of our respondents did). Act quickly and you can return it.

How to find impartial reviews

One of the first things I do before I spend significant money on any product is search the internet for reviews of that product. It might be a physical product such as a computer monitor or a digital product such as a file storage service. One thing I’ve found over the years is that not all product reviews are truthful.

Unfortunately, there are quite a few product review websites that give positive reviews to sub-par products. The root of the problem is that almost every product in the world has an affiliate program that backs it. Webmasters join these affiliate programs and receive compensation for every customer that clicks through and purchases a product.

Whenever there is a financial incentive to sell products, webmasters will be tempted to write positive reviews no matter what. The more sales these webmasters generate, the more money they make. This can make it difficult for us searchers that are in need of legitimate, unbiased product reviews.

EDITOR NOTE: Please note that Technology Bloggers admin team will never give a good review of a bad product, it is unethical and against what we stand for. We will also never enter affiliate schemes which require us to promote a product we don’t believe is value for money – note by Christopher

1. Search For Discussions

The most unbiased product reviews are written by people that have no incentive to sell those products. Two of the most reliable places to find reliable product reviews are discussion forums and the comments section of major websites.

Discussions:

Let’s take online file storage for example. You can search the internet for “online file storage reviews” and find dozens of websites that review online storage services. Some of these websites are dependable, others… not so much.

What you can do instead is run a Google search for reviews, but then narrow the search down to discussions. You can narrow down the results by first running the search and then clicking on the “more” link on the left side of the Google and then the “discussions” link beneath that. See below:

Google search for discussions about online file storage reviews

Clicking on this link will change the results to only include discussions related to your term. These tend to be real discussions between real people and are therefore pretty reliable.

Note: Remember that you are likely to see more negative reviews than positive reviews when you search for discussions. People who are happy with their products post fewer comments than people who are angry. Keep this in mind as you read through various discussions.

Comments:

If you’re looking for a physical product, you can often find a good number of comments by visiting large websites such as Amazon.com and BestBuy.com. Visit those websites and search for the exact product model that you’re considering. The chances are you’ll find unbiased comments related to that product.

2. Find Trustworthy Websites

Not all review websites are bad. In fact, some are awesome. They will break down the product in its entirety and give you both the pros and cons. The key is knowing how to identify these websites.

For the most part, you can tell if a website is trustworthy or not by reading through a few reviews. The writing style will tell you a lot. Trustworthy review websites tend to stick to the facts. They will tell you both the pros and cons of any product. They will also give you hard numbers that you can use to compare various products.

Low quality review websites tend to offer more generalities than facts. For example, bad review sites will tell you that a product is “amazing” or “life changing” but they won’t back those claims up with hard numbers or legitimate reasons to like the product.

However, it is worth noting that some websites make it a point to only review products that they deem to be of high quality. They don’t even waste your time writing reviews of products that are inferior. But even in this case, the reviews include hard numbers and are willing to note both the strengths and weaknesses of each product.

How to be a smart online buyer

When you decide you want to buy something off the internet, how do you go about doing so? I’m not talking about getting your shopping delivered to your door, I am talking about buying something like maybe a laptop, digital camera or a new mobile phone.

Many people just look for the make and model they want and they go straight in for the buy. Do you? If so, you may want to read on, as you could save yourself a lot of money!

Say I wanted to buy a laptop, one of the first things I would do would be to go to a money saving site like Money Saving Expert in order to establish whether there are currently any great offers on laptops that other people on the web have noticed.

If you are still looking for the best type of laptop for you, try review and comparison sites like Test Freaks. These can help you decide what laptop to buy, as they can give you reviews that people who have bought laptops have written. They often also present data in a very easy way, often giving the product a score, based on its price, spec (and therefore value for money) and what peoples reviews are like – i.e. positive or negative.

Test Freaks LogoIf/once you have your heart set on a particular laptop, then your next step is to look for discount codes for that sit/product. Sites like My Voucher Codes can often save you 5-10% on your goods, simply because they know the latest discounts for your product. 5-10% might not sound that much, but if you are buying a £350 laptop (lets say $500) 10% is £35/$50 which is enough to buy you a really good travel case as well as a decent wireless laser mouse and a USB hub.

The final bit of advice I would give you is to take your time. When spending a large amount of money over the internet check reviews of the site you are buying off, to see if it is reputable, check that the item is exactly what you want and make sure you get the best price!

Often online sites have deals which change all the time, meaning that tomorrow that perfect laptop may now be 25% cheaper, as it was only higher priced so that they could bring it down and slap a ‘25% off!’ label on it.


Good luck making any online purchases 🙂

Anyone got any other advice/experiences to share?