iPad - Tag Archive

Why do we stick by Google and Apple but not Microsoft?

13 Replies Christopher Roberts

Apple’s Ads

I image that you have probably seen the Apple ads which are based around the two characters: Mac man and PC man. They have been released in various different countries with different actors playing PC and Mac.

The campaign which was known as the ‘Get a Mac campaign‘ was broadcast in North-America, the UK and in Japan, as well as on the web. In the USA Mac was played by Justin Long, whilst PC was played by John Hodgman. In the UK, comedy duo David Mitchell (PC) and Robert Webb (Mac) took the role.

Not sure what I am on about? Check out the video below:

If you enjoyed that you can find a whole host of similar ads in this Get A Mac Ad Campaign Collection YouTube video.

The UK Get a Mac campaign

Robert Webb and David Mitchell as Mac and PC

Apple have now removed the ads from their site, but they can still be found all over the internet. If you do a YouTube search for ‘Get A Mac’ or ‘Mac vs PC’ you get hundreds of results.

The interesting thing is, Mac only own about 7% of the computing market at the moment, that’s only around 2% up on four years ago.

Windows however owns more than 90% of the computing market, meaning that most of us have a Microsoft PC.

So why is is then that if you scroll down past almost any of the Mac vs PC ads on YouTube you see that the ratio of likes to dislikes is usually around 5:1. This means that if 1,000 people like the ad, just 200 dislike it. So despite most of us choosing to use a PC, we seem to support Apple, rather than Microsoft.

The Battle of the Giants

The computing industry was once dominated by the Apple-Microsoft rivalry, however in the last 5 years, Google has become a serious contender, making it a three way battle. Google is not only a more viable contender because of its new chrome operating system, but also because its search and other services are so popular.

Google has the most websites within the top 100 most visited online of any company in the world. Google.com, Google.co.in, Google.de, Google.com.hk, Google.co.jp and Google.co.uk all ranking among the top 25 most visited sites on the net. Google hold 6 of the 25 most visited sites, whilst Microsoft have just one (MSN.com) and Apple don’t have any.

Microsoft’s Ads

Microsoft have recently tried to mimic Apple’s hugely successful ads, but in order to attack Google. Google is one of Microsoft’s biggest competitors, if not its biggest, so after being ‘slagged off’ in Apple’s ads, it would appear that Microsoft hoped to produce the same effect, but this time with Google in the loosing position.

Below I have included one of their ads, entitled Googlighting.

UPDATE: Seems like Microsoft realised the ad didn’t quite work… it’s been taken down from their official YouTube channel, however there are a few others still hosting it if you search around.

Now I don’t know about you, but I don’t really like that ad. I think it looks like more of a pathetic dig at Google, rather than a cleverly designed way to boost one companies brand, whilst demoting the competitions – as Apple’s ads did.

It turns out I am not the only one who didn’t find that ad all that amusing, the ad is published on Microsoft’s own YouTube Channel, and yet has received just 5,117 likes, but a staggering 12,734 dislikes. That is a 5:13 ratio against Microsoft’s ad.

So we will stand by Apple when they attack Microsoft, but when Microsoft try to attack Google, we stand by Google. Why? Is it because we see Apple and Google as two trendy, current companies, and Microsoft as an outdated one, which we are loyal to out of convenience not choice? I like Windows 7, but I don’t like Bing, Google has to win for me. iPad vs a Windows tablet, iPhone vs Windows phone, I think I would prefer the iDevice.

Google’s Ads

I thought I should give Google’s ads a mention too. Google hasn’t yet (to the best of my knowledge) made any ads aimed at attacking the competition. Google show very few ads on television, and largely rely on their online dominance to help them promote their products.

Something I have found about both Google and Apple’s ads is that they often appear to be very well thought out, and the more modern ones are often extremely well recorded/directed and are very clean. Microsoft’s ads aren’t quite so chic, so is that where their downfall lies?

Who Do You Stick By?

Personally, I would rather say that I am a Googlite, or loyal to Apple, than say I am loyal to Microsoft.

UPDATE: I’m not so sure that I am loyal to Google or Apple anymore – and haven’t developed any more a loyalty to any other competitor either. Use the service which provides the best solution to your needs at the time.

Even though I am annoyed at Google, as it hit Technology Bloggers in the Penguin update quite badly, and as far as I am aware (and I have asked in the Webmaster Central forums) we, as a blog have done nothing wrong. In fact we have been doing what Google want, creating great, original content, look at some of the articles Jonny is producing to see awesome, original content, all our writers do, but he is really outstanding at the moment.

“We want people doing white hat search engine optimization (or even no search engine optimization at all) to be free to focus on creating amazing, compelling web sites.” – Google Webmasters Central Blog

I am sure we will soon recover, and will continue to strive to be an outstanding blog. Despite being (unfairly) hit, I am still loyal to Google, I believe that in the most part it is a very good, ethical company.

UPDATE: I am not quite so loyal to Google anymore, and am less convinced that it is all that ethical. A new philosophy: choose the best device/search engine/browser etc. for the time, loyalty doesn’t seem to pay dividends in the world of technology.

What about you though? Who do you stick by? Anyone, or everyone?

What makes the new iPad different?

6 Replies Christopher Roberts

The launch of Apple’s latest third generation iPad, the interestingly named ‘The new iPad’, sees more revolutionary technological developments, as Apple updates its iconic tablet. In this article I am going to explore some of the exciting and innovative new features, which make the new iPad stand out from the crowd.

Retina Display

One enhancement that is currently getting a lot of attention is the innovation that is the new ‘Retina display’ technology.

The Retina display focuses on the increased clarity of large format display visuals. The new iPad features a sharply improved image capability which now has a 2048×1536 resolution screen and 44% improved colour saturation, with a superior 3.1 million pixels, within in its 9.7 (24.6com) display. Pretty impressive for a tablet PC.

The third generation of the iPadThis technology means that from normal viewing distance, the naked human eye cannot detect any pixelation, as the screen produced images with outstanding sharpness, colour detail and quality.

The improved display really enhances the viewing experience, and I think that it has set Apple ahead of its competitors, in terms of the quality of screen, at least for the time being.

The tablet is designed to show HD media, and with its new awesome screen quality, the viewing of text, photo and video is to the next level!

5MP iSight Camera

Aside from the Retina update, another key improvement is the 5-megapixel iSight camera – Apple are very creative with their names! The new camera features enhanced optics, auto white balance and a face detection features, turning your tablet into an outstanding digital camera. These updates have significantly improved the  picture and video capture performance. Match that with the new Retina display, and it means that you can capture and play media in outstanding quality.

Wi-Fi and 4G

In the latest model of the iPad, Apple have inbuilt Wif-Fi + 4G technology. This technology helps ensure the tablet is able to get a fast network connection, so you can get a seamless uninterrupted stream. Streaming online video is smoother than ever, and VoIP becomes a more viable method of communication.

Battery Life

Despite the outstanding screen display, the high quality camera, and the improved connectivity, something which many critics believe has let the new iPad down is its battery life. Like its predecessors, the new iPad can only handle 10 hours of media before it runs out of juice. The new features have been designed to be more efficient, however the battery life remains pretty much the same as before. Disappointing, or to be expected?

This latest release of the iPad has given techies a lot to be excited about, which is probably why many people queued for hours to get their hands on one, as soon as they were released.

The App Store exceeds 25 billion downloads!

3 Replies Christopher Roberts

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California-based tech giant Apple – a company renowned for their phenomenally successful consumer hardware – have confirmed that the number of applications downloaded from its App Store recently exceeded 25 billion worldwide.

The figures that make up this total include apps sold via the store for all of Apple’s iDevices – including the iPhone, it’s various iPods and the iPad. Apple’s iDevices are used by an estimated half a billion people world wide (500 million) a colossal amount!

A black iPhone 4S

A black iPhone 4S – one of the iDevices which Apple have sold half a billion of (globally)

The announcement by Apple follows news that the winner of the company’s App Store Countdown to 25 Billion Apps – Chunli Fu from China – will be given a gift card worth $10,000 in free gifts as a reward for being the person to download the 25 billionth app from the Apple Store.

The app that marked the 25 billion download point was the game Where’s My Water (the free version). The app is a puzzle game that tests the physics skills and knowledge of the user, and can be downloaded onto virtually all of the main Apple iDevices, including the iPhone and iPad.

The game is one of the biggest selling and most popular apps available via the Apple Store – an in-house option for downloading Apple products which has proven to be revolutionary since the company started it.

In the period since the Apple Store was launched it has grown to the point where it now has 600,000 apps available for download, to users of the iPhone, iPad and iPod. These apps are available in more that 100 countries world wide, with nearly 200,000 of the apps being created by Apple itself. The apps available cover a wide range of subject areas, such as sports, games, news, business, travel and health and fitness. Just look at the Technology Bloggers ‘apps‘ category, to see reviews of some of the great apps on offer.

Apple’s Internet Software and Services senior vice president of Internet Software and Services, Eddy Cue, said:

“We’d like to thank our customers and developers for helping us achieve this historic milestone of 25 billion apps downloaded. When we launched the App Store less than four years ago, we never imagined that mobile apps would become the phenomenon that they have, or that developers would create such an incredible selection of apps for iOS users.”

Thanks to this and other user-friendly promotions, Apple remains the company to beat in more than one field!