Why do we stick by Google and Apple but not Microsoft?

Apple’s Ads

I image that you have probably seen the Apple ads which are based around the two characters: Mac man and PC man. They have been released in various different countries with different actors playing PC and Mac.

The campaign which was known as the ‘Get a Mac campaign‘ was broadcast in North-America, the UK and in Japan, as well as on the web. In the USA Mac was played by Justin Long, whilst PC was played by John Hodgman. In the UK, comedy duo David Mitchell (PC) and Robert Webb (Mac) took the role.

Not sure what I am on about? Check out the video below:

If you enjoyed that you can find a whole host of similar ads in this Get A Mac Ad Campaign Collection YouTube video.

The UK Get a Mac campaign

Robert Webb and David Mitchell as Mac and PC

Apple have now removed the ads from their site, but they can still be found all over the internet. If you do a YouTube search for ‘Get A Mac’ or ‘Mac vs PC’ you get hundreds of results.

The interesting thing is, Mac only own about 7% of the computing market at the moment, that’s only around 2% up on four years ago.

Windows however owns more than 90% of the computing market, meaning that most of us have a Microsoft PC.

So why is is then that if you scroll down past almost any of the Mac vs PC ads on YouTube you see that the ratio of likes to dislikes is usually around 5:1. This means that if 1,000 people like the ad, just 200 dislike it. So despite most of us choosing to use a PC, we seem to support Apple, rather than Microsoft.

The Battle of the Giants

The computing industry was once dominated by the Apple-Microsoft rivalry, however in the last 5 years, Google has become a serious contender, making it a three way battle. Google is not only a more viable contender because of its new chrome operating system, but also because its search and other services are so popular.

Google has the most websites within the top 100 most visited online of any company in the world. Google.com, Google.co.in, Google.de, Google.com.hk, Google.co.jp and Google.co.uk all ranking among the top 25 most visited sites on the net. Google hold 6 of the 25 most visited sites, whilst Microsoft have just one (MSN.com) and Apple don’t have any.

Microsoft’s Ads

Microsoft have recently tried to mimic Apple’s hugely successful ads, but in order to attack Google. Google is one of Microsoft’s biggest competitors, if not its biggest, so after being ‘slagged off’ in Apple’s ads, it would appear that Microsoft hoped to produce the same effect, but this time with Google in the loosing position.

Below I have included one of their ads, entitled Googlighting.

UPDATE: Seems like Microsoft realised the ad didn’t quite work… it’s been taken down from their official YouTube channel, however there are a few others still hosting it if you search around.

Now I don’t know about you, but I don’t really like that ad. I think it looks like more of a pathetic dig at Google, rather than a cleverly designed way to boost one companies brand, whilst demoting the competitions – as Apple’s ads did.

It turns out I am not the only one who didn’t find that ad all that amusing, the ad is published on Microsoft’s own YouTube Channel, and yet has received just 5,117 likes, but a staggering 12,734 dislikes. That is a 5:13 ratio against Microsoft’s ad.

So we will stand by Apple when they attack Microsoft, but when Microsoft try to attack Google, we stand by Google. Why? Is it because we see Apple and Google as two trendy, current companies, and Microsoft as an outdated one, which we are loyal to out of convenience not choice? I like Windows 7, but I don’t like Bing, Google has to win for me. iPad vs a Windows tablet, iPhone vs Windows phone, I think I would prefer the iDevice.

Google’s Ads

I thought I should give Google’s ads a mention too. Google hasn’t yet (to the best of my knowledge) made any ads aimed at attacking the competition. Google show very few ads on television, and largely rely on their online dominance to help them promote their products.

Something I have found about both Google and Apple’s ads is that they often appear to be very well thought out, and the more modern ones are often extremely well recorded/directed and are very clean. Microsoft’s ads aren’t quite so chic, so is that where their downfall lies?

Who Do You Stick By?

Personally, I would rather say that I am a Googlite, or loyal to Apple, than say I am loyal to Microsoft.

UPDATE: I’m not so sure that I am loyal to Google or Apple anymore – and haven’t developed any more a loyalty to any other competitor either. Use the service which provides the best solution to your needs at the time.

Even though I am annoyed at Google, as it hit Technology Bloggers in the Penguin update quite badly, and as far as I am aware (and I have asked in the Webmaster Central forums) we, as a blog have done nothing wrong. In fact we have been doing what Google want, creating great, original content, look at some of the articles Jonny is producing to see awesome, original content, all our writers do, but he is really outstanding at the moment.

“We want people doing white hat search engine optimization (or even no search engine optimization at all) to be free to focus on creating amazing, compelling web sites.” – Google Webmasters Central Blog

I am sure we will soon recover, and will continue to strive to be an outstanding blog. Despite being (unfairly) hit, I am still loyal to Google, I believe that in the most part it is a very good, ethical company.

UPDATE: I am not quite so loyal to Google anymore, and am less convinced that it is all that ethical. A new philosophy: choose the best device/search engine/browser etc. for the time, loyalty doesn’t seem to pay dividends in the world of technology.

What about you though? Who do you stick by? Anyone, or everyone?

Friday the 13th and 1 year for Technology Bloggers!

Some would call today an unlucky day, as it is Friday the 13th, a day renowned for its link to bad luck. It is not an unlucky day for Technology Bloggers though, as today we are celebrating our first birthday!

First birthday candleI want to use this post to thank everyone who has been instrumental in creating this fantastic community blog we have, and also to showcase the blogs fantastic achievements, just 1 year in.

Traffic

The first thing I want to say about Technology Bloggers, is how blow away I am by the traffic we have received. Excluding December, every single month, the number of people visiting the blog has grown.

In June 2011, we received just over 1,200 visitors, in October 2011 we received around 3,400 visitors, and last month (March 2012) Technology Bloggers had almost 7,000 people visit the blog. Don’t believe me? Check out our Google Analytics:

Technology Bloggers traffic statistics from April 2011 to April 2012

Technology Bloggers traffic statistics from April 2011 to April 2012

Awards

Top blogs often receive awards, and I am proud to announce that Technology Bloggers recently received it’s first award. Last week Technology Bloggers was named the British Gas Blog of the Month!

We were awarded the British Gas Blog of the Month for our work on educating people about smart meters, and how they are changing the way we use our electricity, along with our work on environmental issues. Special thanks go out to Jonny regarding his series Can We Improve the Health of the Planet?

Other Achievements

After just two weeks of the blog being live, I wrote an article about our achievements, I did the same four months in. As today is the blog’s first birthday, I thought it right to do the same sort of review today, and compare it with our past reviews.

Two weeks in Technology Bloggers had 14 articles, which had been written by our 4 writers, four months in the blog had 65 articles written by 15 writers. 1 year in, this is Technology Bloggers 205th article, and we currently have 47 writers! That means we publish an article, on average every 1.78 days, and each writer has written on average, 4 articles. Many of our writers have written just one article, whilst some like myself, Jonny and Ron have written significantly more – we average 47 articles each!

Two weeks in, Technology Bloggers had had 85 comments posted by 22 different commenters. By 4 months, we had had 788 comments posted by 120 commenters. When this article went live we had had 2,849 comments contributed from over 500 commenters! That’s a lot of comments! Special kudos to Jonny, Alan, Anna, DiNaRa, Peter and Neil, for their outstanding contributions to Technology Bloggers commenting community 🙂

14 days in, and at 4 months, I wrote about Technology Bloggers Alexa rank. To be honest, it isn’t very accurate, and I have given actual traffic statistics for the blog, but I thought I should mention it anyway, as I have done in the past. 2 weeks after its launch, Technology Bloggers was ranked in the top 1,400,516516 of sites on the internet, by Alexa. By August 2011, Alexa believed we were in the top 165,351 of sites on the web. Today our rank is 85,826, which is a very respectable rank, but nothing to become to obsessed about.

Technology Bloggers is still a Google PageRank 3, which is very credible for a 1 year old blog, however again, is nothing that accurate or to be obsessed over.

Across social media, since August we have had 41 new likes, taking our Facebook page up to a total of 52 likes, and 45 more Twitter followers, taking us up to 69 Twitter followers. Our RSS feed is also well subscribed to.

Basically, Technology Bloggers is doing really well, and that is something we should all be proud of!

Dofollow

Technology Bloggers started out as a dofollow blog, and it will remain dofollow for the foreseeable future. It is a community blog, and so that everyone can benefit, the blog should be dofollow.

Thank You

Now it’s time for me to say thank you to everyone who has been a part of the blog this year. Thank you to everyone for your contributions and efforts, which have helped make this blog the fantastic community blog that it is today!

We have already had community awards, and will have one every year. In this article I would like to pay special thanks to Jonny, Ron, Alan, Chadrack, David, Marc and Peter who have all played a massive role in ensuring Technology Bloggers is where it is today. I have no doubt that without these people, the blog would not be as good as it is today, and the community would be noway near as strong.

Here’s to the future success of Technology Bloggers!

Well done everyone and thank you, lets keep this community alive, so we can all continue to benefit 🙂

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Shopping online – tips and advice

When shopping online, there are loads of things to look out for, and loads of ways to get a better deal. In this article I hope to share some of the experience I have got from shopping online, and some of my tech knowledge in order to help you get a better deal – what you want, at a reasonable price.

The first thing to say is that what you are shopping for, is crucial to how to go about buying it.

Virtual Goods

If you are buying an online or ‘virtual’ good/service, then the key thing to check is that you are buying from a reputable firm. Checking the firm is reputable and reliable is key for all online shopping, but especially so if you are buying something virtual – e.g. a website, anti-virus software, access to a game, music etc.

There are a few ways you can go about checking if online firms are reputable. The first is to see if the firm exists in reality, do they have shops in the real world, or are they totally online? Firms with physical property are less likely to be fraudulent, as they are easy to find and locate. Totally online firms can be just as reputable, look at the likes of Play.com and Amazon.

Play.com's LogoThe second way to get an idea of whether a firm is reputable or not is to check their stats. Does the site have a good Alexa rank – top 500,000? If not, people may not be visiting the site for a reason: it has just been set up, and after a few quick cons will be gone. You can check the history of the site using the Way Back Machine for more info on its past.

The third way is a much less reliable way, but can be useful to back up your decision. Try looking at the websites PageRank. If they have say a PageRank 3+ homepage, they are more likely to be legitimate than a site with all PageRank 0’s. People link to shop websites when they buy things and then review them, so shops should acquire PageRank. If they have no PageRank, they may still be legitimate, but check, as that may mean they have not been trading for long, therefore have just set up to scam, and will be shut down soon.

Finally are they a big name. Say you are buying anti-virus direct from the supplier. Most people have heard of the likes of Kaspersky, Sophos and Norton, but if the company is called something like ‘SpywareBeGoneSolutions’ then they are a lot less likely to sell you a good product, if any product at all.

Kaspersky's LogoFinally, when checking that the firm you are going to buy from is going to give you the product(s) you want, watch the news, or research them on news sites! Is the firm about to go bust or being run by administrators? If so, buying from them may lead to you loosing your money!

Services

If you are buying a service, such as a holiday, insurance or a meal at a restaurant, then there are loads of really useful sites that can help you, by giving you an incite into what others thought of that service.

Say for example you are buying a holiday, you can use websites like TripAdvisor.com to see if the place you are looking at staying at has positive reviews. If not, you can maybe choose somewhere else. Be careful though, as sometimes these sites can be misleading, as Jonny recently wrote about.

There are other websites too like MoneySavingExpert.com and Yelp, which can offer similar services for other things like insurance, banking, restaurants, shopping etc. MoneySavingExpert.com is especially worth a look, as aside from reviews, they can give really good advice, to help you save money when buying all sorts of things.

Products

The key to ensuring you get value for money and what you want when buying products online is to make sure you read what other people think about it. Reviews are really useful, and can help you determine which product is right for you.

Don’t be afraid to venture out of the companies website itself, and look for more reviews elsewhere online. Some firms will only publish the positive reviews they receive on their own site, in order to try to persuade more people to buy that product, from them.

A really important bit of advice is not to discount the high street, it can still be a very good place to buy things. Often things are cheaper online, however you can usually see and sometimes try products when in a shop, whereas online, all you have is pictures and possibly video.

Once you know the product is for you, make sure that you shop around. Find the best deal using price comparison sites like MoneySupermarket.com and PriceRunner.com.

Once you have your product and the shop, don’t forget to go to coupon sites to see if you can get an even better deal. Sites like MyVoucherCodes usually have some great discount offers, you just need to look.

To conclude

In summary, when shopping online, make sure that you are buying from someone reputable. Make sure the product or service is what you want. Check out other peoples reviews. Look for the best deal, and then finally don’t forget to check if there are any vouchers that could further slash the cost.

Hopefully these tips have been useful, good luck shopping online!