Getting Started With Social Media

4 Replies Rob Boirun

When trying to promote your business on social media websites, there are a few basic tips that should always be followed. Using these tips will allow for a smooth entry into the world of social media, and make your efforts more successful. In this article, we will discuss those basics and help you to develop a “getting started” plan for your social media efforts. Read on to learn more.

Social MediaWhatever your choice is for social media marketing, make sure that you use correct grammar. Meanwhile it is tempting to use abbreviations such as LOL or LMAO, remember that you are trying to come across as a professional who knows a lot about his or her company. Do your best to spell everything correctly and use punctuation where it is needed.

Network With Others

Try to collaborate with other people and companies when using social media. When they link to your content or share your content, you are being exposed to a brand new group of fans and followers. Return the favor and link to their content as well. The more people who link to your content and social media posts, the better off you are.

To make sure your social media page appeals to your target audience, research books, magazines, and other things you believe they’d enjoy. Try to match the tone of the content you see in your research, and incorporate popular phrases. Doing this will help your target market to trust you and will make them interested in what you have to say.

Understand that technology is driving social media and vice versa. Every day that social media becomes more popular, technology races to catch up, which prompts social media to become more popular. Know what the technology is offering your customers in their social needs so that you can take part in talking WITH them, as opposed to talking AT them.

Never spam when posting on social media. Posting spam is the quickest way to lose followers and damage you and you companies reputation. Spam posts on Facebook, Twitter, and other social media sites make any legitimate marketing difficult. If your posts are just a few words and a link to a product, you are posting spam. Give relevant content or reviews along with any links you post. The holidays may be a big time of the year, but don’t use the opportunity in the wrong way. It isn’t the best phase to test out new theories or gamble with a big risk. Stick to your proven guns and utilize them in a more customer-friendly manner. You will have all year to plan out a strategy for the next holiday season.

Use Local Media Sites

To successfully market your business on social media, you should take advantage of Yelp. Yelp is an online community where real people review local businesses. Yelp carefully filters its reviews to protect against scammers, and the Yelp community of reviewers is very close-knit. Positive reviews on yelp can bring your business legitimacy and help attract new customers. Make sure to monitor yelp for people’s ideas and suggestions about how to improve your business and help yourself achieve the best rating possible on the website. You also may want to look for outside help utilizing best SEO companies recommendations.

Find The Influencers

Find some influential bloggers that are out there in your niche and offer to be a guest poster on their blog. This would then allow you to have a link back to your blog. It may also attract people to follow you on the various social media sites that you are on.

You can get your followers’ attention by posting something in a format that makes reading easier. For instance, try coming with a list of top 10 tips or writing questions and answers. The visual aspect of your article will make it more appealing and your readers will be more likely to share it.

Develop quality content targeted for social media. If you are just haphazardly flinging words, advertising or any number of mundane snippets at your customers, then you are wasting your time and losing their business. Be as concerned about your social content offerings as you are for the content on your business site.

The world of social media offers tremendous advertising potential, with huge numbers of users being added every day. Every business wants to take advantage of this platform, including yours. Getting your business marketing efforts started the right way will increase your social media following, and increase profits too. In this article, we have provided some basic information which, when implemented correctly, can make your marketing plan a successful one.

Top 10 Emerging Technologies

3 Replies Jonny Hankins

A couple of weeks ago the World Economic Forum published a document on its blog called “The top 10 emerging technologies for 2013”. I thought it might be interesting to have a look at what they say. The article can be read here. The comments are my own interpretation however.

World Economic Forum

1. Online Electric Vehicles.

About 100 years ago a scientist called Tesla demonstrated that electricity could be provided wirelessly. Today there is an idea that electric cars could drive while being recharged from electromagnetic fields created from cables under the road. The cars would need much smaller batteries of course.

The problem with this technology seems to be that it is difficult to measure how much power is taken, so difficult to bill for, nothing more than that. Take a look at this article about other ways of cutting pollution from transport systems.

2. 3D printing and remote manufacturing.

Much has been written and the technology undoubtedly carries advantages, but did you read my post about 3D printers potentially being used to make gun parts?

3. Self Healing Materials.

A great idea but this and other uses of nanotechnology and its production practices need to be regulated, as does the disposal of such materials. We don’t know enough about the effects upon human health as the recent report cited in another post on this blog demonstrates.

4. Energy Efficient Water Purification.

Must be a good thing. Some of Christopher’s thoughts on the issue here.

5. Carbon Dioxide conversion and use.

Geo-engineering offers the possibility of drawing carbon dioxide from the air and storing it underground, but this technology is extremely controversial. This article entitled Engineering a Solution to Global Warming gives an idea of some of the ethical debate surrounding such processes.

6. Enhanced nutrition to drive health.

Genetic modification of plants to make them more nutritional. Much has been written about the GM issue, it is certainly not as simple as it may sound. Great commercial interests are involved, as are problems of cross fertilization and non-reproducibility. See this article on the Bassetti Foundation website about the Vatican and its interests in the problem.

7. Remote sensing.

The buzz-phrase Smart City is all over nowadays. Have a look at this article for some ideas of how using sensors might improve urban life.

8. Precise drug delivery through nanoscale engineering.

Medicine is the area in which nanotechnology research shows its greatest potential. The problems of regulation still exist as brought up in the article above, but the possible advantages for society make this type of research extremely valuable.

9. Organic electronics and photovoltaics.

This article mentions solar panels made using fruit and vegetable juice instead of silicon, and the printing of circuits using organic materials is already a reality. Silicon is more efficient at the moment, but expensive, polluting and will eventually run out, but if scale is not a problem these solutions work well.

10. Fourth generation nuclear reactors and waste recycling.

Making nuclear energy cleaner and better is the goal. The questions of safety and sustainability as well as real cost are not raised however, again not an argument that can be expanded upon too much as it is extremely polarized, but there are cleaner and safer ways to produce electricity as the article about electricity generation cited above shows.

Well it looks like we got most of it covered at Technology Bloggers anyway, cutting edge as we are.

Leap seconds

Leave a reply Christopher Roberts

2012 was a leap year, 2016 will be too, as will 2020 – you get the picture.

Every four years, the Gregorian calendar observers what is known as a leap year, a year with one day extra than the previous three years, or than the next three. This is because the solar year (how long it takes the earth to complete an entire orbit of the sun) is almost 6 hours longer than the standard 365 days calendar year.

Solar vs Gregorian Time

There is however a small issue with leap years. The original rule of adding a leap day every fourth year ever so slightly overcompensates for the time difference, as the solar year is 365.2422 days long. With leap years the average year has 365.25 days, which is 0.0078 days too many! Also, our planets spin is slightly irregular, meaning that some [solar] days are slightly longer [as in milliseconds!] than others, whilst others are slightly shorter.

TimeYou might think that there really isn’t any point in worrying about 0.0078 days, as it would take over 128 years before all those tiny bits of days added up to make an entire day. However if we ignored the 0.0078 days, in 23,376 years we would have lost so much time, the seasons would have completely reversed, as there would be a huge 6 months of time distortion!

To solve the problem, clever scientists have worked out that if we miss out three leap days (omitting three leap years) every 400 years, then the average calendar year becomes 365.2425 days long. However this still leaves a 0.0003 day (or 25.92 second) difference each 400 year cycle – 0.0648 seconds every year. A relatively insignificant amount, but all the same, we want to be accurate, so a solution has been found!

Leap Seconds

Every so often we also get a leap second. Due to the irregularity of the movement of the earth, it is impossible to construct a precise schedule for these seconds.

23:59:60 - a leap secondLeap seconds are added in as and when they are needed, so the Gregorian measure of time should never be more than one second out of sync with the measure of time linked to the earth’s orbit.

Sometimes leap seconds are positive, meaning they add to time, and they can also [in theory] be negative.

Leap seconds are usually added to the end of the day, at the end of a year, or half year period. The most recent leap second was on July the 30th 2012, where one second was added to time, so it didn’t become the 1st of June the second after 23:59:59, it instead became 23:59:60.

Problems With Leap Seconds

Leap seconds are brilliant from a scientific perspective, as they help to keep time and the environment in almost perfect constant sync, year after year. However from a technical perspective, they pose some huge problems!

Remember the huge fuss about the Millennium bug, the problems the turn of the century was [thought] to cause and the money that was thrown at it? Ultimately, nothing major happened. Leap seconds pose a similar sort of technological issue, but the threat much more real.

The most recent leap second, caused major technical issues for firms all around the world. Just before the leap second, there was a solar storm, which disrupted technology, especially websites, needless to say this didn’t help the leap second scenario in the slightest!

One of the most high profile victims of the June 2012 leap second was social network Reddit. Due to the nature of its activates Reddit relies heavily on synchronised operations, as do Foursquare, LinkedIn, Gawker, and StumbleUpon, who were all also affected. When the time on the servers of these services was thrown out of sync by one second with the time Apache Cassandra and Java were displaying, their technical systems went into meltdown!

After a few hours, most of the technical blackout was over, and the majority of services were back up and running.

Six months notice is given prior to a leap second, and for many firms they are not a problem. Measures do need to be put in place, however if they are, there are [usually] no issues.

Should We Abolish The Leap Second?

From a scientific perspective, the leap second is a fantastic idea; it keeps time perfectly synchronised. However from a technical perspective it is a bit of a costly annoyance.

In January 2012, there was a meeting by the ITU, who discussed whether or not to drop the leap second. We could just ignore these time adjustments altogether, or we could add a leap hour every few hundred years. Despite hopes, the ITU were unable to reach a consensus, so have put off making a decision until 2015 – at the earliest.