How to safely operate a bring your own device policy

3 Replies Scott Williams

Technology is growing by leaps and bounds and companies of every size are constantly looking for ways to leverage all of the benefits that these technological advances can bring them. It may not be cost effective for companies of any size to jump on every single new technological wonder, even when the price of technology is at an all-time low.

There is a way for companies to benefit from the latest and greatest technological gadgets without having to make any type of monetary investment. Portable devices are making their ways into the hands of people all over the world. Just about everyone has a smartphone, and tablet computers are quickly becoming the norm.

Many companies are choosing to adopt a ‘Bring Your Own Device’ policy in order to take advantage of these technological advances without incurring any type of costs, but there are security risks involved with a Bring Your Own Device Policy. Here are five things that companies can do to ensure their data does not end up in the wrong hands.

Know who is accessing data, and what devices they are using to do it

The very first step towards a successful ‘Bring Your Own Device’ policy is understanding what types of devices are being used to access data. It is also important to understand which employees are accessing which data.

A security audit is a great way for businesses to get a better understanding of exactly what types of devices are being used by employees to access sensitive corporate data. This will help a company determine exactly how to move on to the next step in securing their data in the mobile world.

Decide what data devices can access

The very first conclusion that many companies are jumping to is restricting access to corporate networks via personal devices. This is not the right choice. A security audit should have identified what types of devices are accessing the network.

The next step to properly protect data is to classify it and the networks that are being used to send and retrieve the data. By classifying data, businesses will be able to get a much better look at the areas that need protection, and the areas that do not. Once the data has been classified it will be much easier to see the bigger picture. Companies will be able to set forth a policy that allows certain groups of people access to certain areas of data.

Identify problem apps

Not every app will play nice. Some apps have been known to have huge security vulnerabilities. These apps, without notice to the user can copy and send address lists and personal photos through the corporate network.

The two most popular mobile device operating systems are both guilty of these two examples. iOS which powers Apple devices, and the Android operating system have both been known to have these same security problems. Once the problem apps are identified, they can be prevented from being installed through company networks. Another solution is to restrict app downloads to a company approved app market place.

Create company policies to help reduce mobile security problems

Once these other issues have been addressed, companies will need to create strict policies that will teach employees what can and cannot be done with their own devices on a company network. If an employee uses their own mobile device to conduct work in the work place, a strict policy should dictate what he or she can or can’t do with the device. These policies must also have strict repercussions for any employee that chooses to violate them.

Enforcing policy with software

A security key on a keyboardThere are several solutions on the market that can and will help corporations manage all of this information. These resolutions are called Mobile Device Management Solutions. These types of solutions will allow corporations to enforce the policies that have been set during all of the previous steps.

A mobile device management solution will protect data, manage apps, address mobile device security, protect content, and protect emails. A mobile device management system will also be compatible with every major mobile device operating system on the market.

Allowing employees to use their own portable devices should not present a security breach to any company regardless of its size. Proper planning will always be the best way to prevent any sort of problems.

Seven Days in Search – Online News at a Glance

9 Replies Scott Williams

Here is a quick round up of the latest updates and news from the SEO sphere!

Google+ For Business: It’s Good for You

Unbounce loves infographics – and its latest, impressively long example makes a powerful case for the merits of Google+ for business. Headline benefits include: it’s indexed by Google; it’s new, but already has more than 170 million users; and it’s growing rapidly. According to the article, 60 percent of Google+ users log in every day, compared to only 50 percent for Twitter, and Google+ allows you to curate information that builds a business persona and engages an audience. Add the fact that membership will continue to grow, since all Gmail users have a Google+ account by default, and you’re on to a winner, concludes the piece.

Maximizing the Link Potential of Infographics

Infographics are also good for link-building, SEOmoz reminds readers, in a guide to getting good link-mileage from your efforts. Make it really easy to share your work by adding an HTML embed code, recommends the piece, and include some form of branding in the body of the graphic in case people don’t credit you. If you’re serious about reaching an international audience, consider translating your work, and tweet about it in the same language. Reuse your content by reformatting it, using video as a powerful repurposing tool, promote it to death among your social networking circles, then wait for it to go viral, concludes the article.

Don’t Neglect Your Video Landing Pages

Given the popularity of video content, don’t waste your creative efforts by failing to optimize your landing pages, warns ReelSEO, in a piece that delivers eight solid tips. Ensure your general SEO is in shape before tackling video-specific tasks, and start by using YouTube’s search filters to research high-quality keywords, advises the article. Add an XML video sitemap, and consider adding a text transcript if your page is short on written content, recommends the author. Make it eye-catching, adding stand-out thumbnails, and finally, check your page loads quickly to avoid losing visitors before they view your masterpiece.

Pinterest Tips for B2B Marketers

There’s no shortage of advice for businesses wanting to use Pinterest as a marketing tool, but most of it’s aimed at consumer-focused organizations. Social Media Examiner offers tips for B2B companies wanting to take the plunge, starting with the ever-popular infographic. Pinning attractive cover images of your gated content, including e-books and white papers, is another proven technique, while images of your products and your brand are must-haves, concludes the article.

Ask the Experts: Link-Building 101

PushFire assembled 10 of the best-known names in the SEO industry to answer a series of probing link-building questions, and unearthed some gems in its 2012 guide to Link Building with the Experts. To compete with brands that dominate the top SERPs slots, become a brand yourself, suggests Rand Fishkin – it’s what “real companies do.” The panel is almost unanimous in asserting that links will remain very important to SEO for years yet, with most members still focusing on quality links as the most significant ranking factor. Recent changes to Google’s algorithm, assert the majority of panelists, don’t change white-hat SEO ground rules one iota.

Keyword Research for SEO: Short Tail vs. Long Tail

Keyword research is a critical part to any SEO campaign. An article on The SEO Agency discusses the importance of keyword research and how to effectively use both short-tail and long-tail keywords in your strategy. It is best to use a mix of both types of keywords and the article suggests two strategies to accomplish this 1) combo pages and 2) individual pages. The key is to keep sight of competitive short-tail keywords in your SEO and content development, while taking advantage of specific long-tail phrases.

Creating Content with Compelling Calls to Action

Every piece of content you create, states SEOmoz, should be “leading people to perform measurable actions.” Simply adding a “Buy Now” button to your page isn’t just inadequate, it’s a turn-off, warns the piece. Be provocative, visionary, authoritative, timely or just different, it opines. Telling a coherent story is another key piece of the puzzle, and allows you to lead the reader gently toward the desired conversion. Rate your content against these factors, concludes the article, and change your writing style to plug the gaps.

Google+: Hyperdrive Yet to be Engaged

According to Google’s Bradley Horowitz, Google+ is still waiting for the intense period of growth that has characterized other social media networks, including Facebook and Twitter. Speaking in London, Product Management VP Horowitz noted that it took other “successful social networks … four years to get to the hypergrowth stage.” Horowitz also hinted at soon-to-launch products that will make a big difference to Google+ usage, one of which, he indicated, is a new Google mobile client.

“Do Not Track” – Better Get Used to It

Ad Age Digital speculates about the impact of do-not-track (DNT) technology on the continuing development of digital marketing. Given the unprecedented ability of publishers and marketers to amass data about online consumers, DNT represents a potential return to the marketing stone-age, asserts the piece, but don’t expect it to go away. Consumers will ultimately opt for privacy, and marketers need to adopt other, less intrusive practices. That said, concludes the article, there will remain “a continuing residue of vague consumer unease even in a DNT-on world.”

Google: We’re Not Crowd-Sourcing, We Just Want Your Opinion

Last week, Internet strategist Nathan Sauser noticed a new Google pop-up asking his opinion of the search results it had just delivered, and posted details of the event on his blog. Trying to second-guess Google’s motives, he provoked a number of articles on SEO blogs, including a piece by WebProNews that concluded it was no more than an exercise in gathering live feedback. “This is one of our experiments,” confirmed Google, one which WebProNews believes is easier to use than the current offering.

Conversion Rate Improvement Tips

Too many business websites still fail to deliver content that satisfies visitors, suggests Search Engine Journal, citing missing phone numbers, prices and company information as the main oversights. Many pages also lack a coherent call to action, observes the article. Search Engine Watch, in similar vein, looks at ways to improve conversion rates, starting with gauging customer intent. Structure content according to your visitor’s likely stage in the buying cycle, suggests the piece, avoiding ambiguity throughout and reducing the level of choice at each stage. Remember to ask for feedback, concludes the author, as the first step in building brand loyalty.

Yammer: Microsoft’s Billion-Dollar Facebook Clone?

Microsoft finally shook hands on a deal to acquire Yammer, worth $1.2 billion, reports Wired.com, confirming one of the industry’s worst-kept secrets. Microsoft says that Yammer, “a Facebook-like social network designed specifically for businesses,” will remain independent initially, eventually being wrapped into the company’s other products, including SharePoint and Office 365. Yammer CEO David Sacks, who will stay in post, made headlines in March 2012 when, in response to what he saw as “patent trolling” by Yahoo, he offered a $25,000 signing bonus to any Yahoo employee who left to join Yammer.

The Yammer logo

Yammer’s logo

SEO: Big Business – and Getting Bigger

BlueCaribu’s infographic on the size of the SEO industry answers a heap of questions, but raises a few more. Every month, 2.4 million Americans, just over half of them male, search for “SEO,” reveals the graphic, and 863 million websites around the globe mention the term. Interestingly, as a nation, the United States has only the fourth-highest interest in SEO, behind India, Pakistan and the Philippines. But try to locate any numbers that show the monetary scale of the industry and you’ll come up short – this piece is more likely to fuel water-cooler debate than board-room strategy.

Bing Image Search – Pretty as a Picture

Having introduced a minimalist look to its SERPs pages in May 2012, Bing announced one month later that it had extended the process to Bing Image Search. Noting that image search accounted for 7 percent of all Bing searches, the company introduced a tile-based layout that received positive responses from Search Engine Land and others. Now sporting a look-and-feel that resembles Pinterest’s much-mimicked layout, the revamped Image Search also features filter bars, trending searches and search suggestions.

Short of Inspiration for Fresh Content? – You May Already Have Written it

Econsultancy takes an outside-the-box look at content generation, often rated by marketers as one of the more difficult techniques to get right, and suggests repurposing existing business communication, including emails, phone calls, training materials and customer service stories. Taking time to reuse some of the content that you already write in response to customer queries and service calls can provide great articles and blog posts that are fresh, original and fun-to-read, asserts the piece.

Try Event-Driven Local Link Building

Local events present great opportunities for link building, suggests SEOmoz, in a post that considers the collateral value of seminars, training days, shows and conferences. While you need to focus primarily on the benefits of the event itself, warns the article, taking a little time to add your event to relevant event-listing websites can result in useful, natural links that are entirely spam-free. Good targets include regional news sites, business magazines and local trade associations; remember to check your competitors’ backlinks to identify link sources, reminds the piece.

Low-Cost Mobile Conversions Largely Ignored

Many search marketers are ignoring the potential of mobile search advertising, squandering the chance of conversions that cost far less than the corresponding desktop ads, suggests Marketing Land, offering two contrasting case studies. Although primarily aimed at pay-per-click practitioners, the advice applies equally well to mobile SEO, and underscores the fact that “most marketers [are] still not serious about mobile,” according to the article. The studies show that driving visitors to call a live agent is a highly effective conversion technique, and reflects the increased use of smartphones in early stages of the buying process.

How to get the most from your fibre optic broadband

1 Reply Christopher Roberts

While fibre optic internet coverage continues to grow, internet prices are continuing to decrease, meaning it’s never been a better time to upgrade your internet. That being said, if you intend on shelling out on fibre optic, its best you consider how you can ensure you make the most of what you pay for.

Upgrade your wireless router

If your internet supplier has not already provided you with a new wireless router, you may find the need to upgrade to make the most of your new high speed internet. Older routers on the whole tend to be around 50% slower than newer models, meaning investment is paramount if you want to make the most of your fibre optic connection. There is a huge array of routers on the market, with many different features. It’s advised that you go for a dual band router if you have many devices on your network as it will ensure a better connection that is less prone to interference.

Use an Ethernet cable

If you’re after the highest internet and data transferral speeds, connecting via an Ethernet cable is by far your best option. Wireless data is transmitted at a snail pace when compared to a cabled connection, which now has speeds of up to one gigabit on some routers, so really cuts down on the benefit of fibre optic broadband. Though far from practical, having a wired connection will enable you to really make the most of your internet connection.

The end of an Ethernet cable

The end of a red Ethernet cable – the colour has no significance, red just makes for a more vibrant image!

If you own a desktop, setup your router nearby so you can always have a wired connection for your PC. If not consider hiding cables in the wall throughout your home so you can have high speed connectivity throughout your home. If done right, it can even make your home more attractive when it comes to selling it!

Set up a media server

Modern hard drives now have functions which enable them to be used and accessed over your network, meaning you don’t need it to be plugged directly into your computer for it to work. Not only is this highly practical, it also allows multiple users to access information at the same time, without the need of cables.

Splash out on modern technology

Many modern devices now have some form of use for wireless internet, so splashing out on the latest devices will mean you can really make the most of your fibre optic connection. Many consoles such as the Xbox 360 or the PlayStation 3 will allow users to stream content from the internet or computer onto the TV. With a high speed connection, you can have many devices operating at full pelt without feeling like your connection is being throttled.