Sponsored: Christmas is on TomTom this year!

Leave a reply Christopher Roberts

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Navigation systems manufacturer TomTom has just launched a Christmas campaign entitled ‘TomTom Gives you More’. Most advertising campaigns usually have a flashy advertisement which costs a large chunk of the budget, but this year, TomTom are taking a different approach.

If you live in the UK, you may know that food retailer Waitrose has decided that instead of spending tens of thousands on a Christmas advert this year, they are going to have a simple, cheaper ad and donate more funds (funds from the advertising budget) to charity.

TomTom are doing something similar to this, they haven’t blown the entire marketing budget on advertising, so are spending the remainder of the funds on prizes!

Don’t believe me? Check out their attempt at making a viral online ad – with their very limited budget!

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Despite the limited budget, I really like the video. That said I am not sure that mashing together some of the greatest YouTube virals will make a new one… I guess we will have to wait and see!

I suppose you could say that TomTom are taking the role of Santa’s helper this Chrismas, giving everyone the chance to win some extra Christmas presents!

The ultimate prize is six unforgettable driving adventure experiences for four people. The locations of the driving experiences are: Ruta 40 (Argentina); the Garden Route (South Africa); the Grand Alpine Tour (Europe); the Malaysian Roundabout; the Australian Coastal Route; and the Pacific Coastal Highway (California).

The routes all sound amazing, and I know from personal experience that the Garden Route in South Africa is the trip of a lifetime! I went last summer and was taken aback by the amazing scenery and diverse wildlife. I really loved my time in South Africa, it was a great experience.

There are also thousands of other prizes to be won, including navigation smartphone apps, Nike sports watches, gift vouchers, and state of the art TomTom sat navs.

So, how do you go about winning your extra Christmas presents? Well, if you go to TomTom’s website you can visit the competition page, where you get the chance to ‘unwrap’ a continent from the world map, which is festively ‘wrapped up’.

Unwrap the world - TomTom

The world, wrapped up for TomTom’s Christmas competition!

Once you have unwrapped a continent, you can upload a file, telling TomTom why you should win! The file could be a video, a song, short story, poem or anything else you feel you could do to persuade TomTom you should win! If your entry is judged as original and fun, you could win one of the trips on offer!

The competition runs until the 15th of January 2013, so you have plenty of time to enter and be in with a chance of winning 🙂

If you decide to enter and play the TomTom Christmas game, you can get extra coins (in the game) if you enter this code: Bloggers_TomTom which is unique to Technology Bloggers!

The changing usage of technology in business pitches

1 Reply MattRawlings

Making an impression can make the difference between success and failure. The ability to present either a prospective business partner or investor with a document or product that is professionally designed and of the very highest quality will either seal the deal or do a lot of the hard work for you. So many times people go into business meetings in an attempt to seal investment or new business and leave empty handed with the quality of their presentation often to blame.

Presentation projector in a meetingWith new business proving to be vital for companies in order to continue trading and expanding, the time has come when only the best will do. After all, more and more people are looking to seal the same contracts as you are and if you can find a method of standing out from the crowd, aside from your professionalism, the quality of your pitch and a list of high-flying client case studies then you’ve got a foot in the door.

When it comes to making these presentations, the traditional methods of printing off a few pages using your office printer with branded pages and a slightly more fancy cover page are a thing of the past – well, they are if you want to succeed. Nowadays it pays to invest in the very best technologies available, with firms such as Upper Case Design & Printing Cork offering to do all of your promotional work for you, so all you have to worry about is saying the right thing in the boardroom.

These services can be a huge weight off the mind of those going into the meeting, especially with so much on the line financially in difficult time for businesses of all sizes and all industries. If you can get someone to create high quality designs and marketing campaigns for you, like the graphics on your company website – which is often the first port of call for a lot of business partners and clients who may be considering working with your firm – or creating a DVD documenting some of your finest campaigns, even showing how you go about your business; then you’ve done a lot of the hard work in an exciting way that is likely to really engage with your VIP-audience, as that is how they should be viewed.

People looking to invest their time or money into your business want to be presented with professional-standard information and resources from professional people. You cannot take your business to the next level without going the extra mile yourselves and that involves investment in the latest technologies.

Times are changing and we are now in a world of tablet computers and DVDs as opposed to ring binders and cassettes and businesses need to adapt. A pitch cannot be won without making an impression and the best way to do this is to show that you’ve put the time, effort and money into acquiring the money or business of the people you’re meeting.

Community awards nominations 2012

6 Replies Christopher Roberts

In around three weeks time I hope to reveal the winners of Technology Bloggers 2012 community awards.

To do that, there are a few things that need to happen, one of which is for you (the community) to vote as to who you feel deserves each award.

The aim of the awards is to recognise key and valued members of the community, and to celebrate the brilliant personalities that make up our blog.

Here is a quote from my article on the awards last year:

“…at the end of the year, we shall celebrate the people who have helped make this blog the huge success it is today.”

Last week I asked for your award suggestions and comments, and from the response I received, I am assuming that everyone pretty much liked the awards we had last year, so we are going to stick with them.

So, without further ado, let the voting commence!

Below you can find the 6 awards that are up for grabs, and the nominations for each award. Read the description of the award, consider the candidates and then cast your vote as to who you feel should be claimed victor.

Top Commenter

Who do you feel posts the most valuable and interesting comments, which you always enjoy reading?

Lillie Ammann's AvatarPeter Lee's AvatarDavid Jamieson's AvatarNeil Duncan's Avatar

Technology Bloggers Community Awards 2012 - Top Commenter

Top Writer (Contributor)

Which writer do you feel has made the most valuable contribution to the blog in the last year. Who’s articles do you love to read?

Alan Tay's AvatarHayley Anderson's AvatarNick Sotos's AvatarChadrack Irobogo's Avatar

Links to writers archive pages: Alan, Hayley, Nick and Chadrack.
Technology Bloggers Community Awards 2012 - Top Contributor

Top Writer (Author+)

Who has been your favourite author (including those of editor and admin status) this year?

Christopher Roberts AvatarJonny Hankins AvatarSteve August's AvatarRon Fletcher's Avatar

Links to writers archive pages: Christopher, Jonny, Steve and Ron.
Technology Bloggers Community Awards 2012 - Top Author

Rising Star

Who do you feel has great potential and in the future will become an ever more important member of the community?

Steve August's AvatarJonny Hankins AvatarDavid Jamieson's AvatarChadrack Irobogo's Avatar

Technology Bloggers Community Awards 2012 - Rising Star

Most Friendly Member of the Community

Who do you feel deserves this years award for conducting themselves in the most friendly, and supportive way they can?

Tammi Kibler's AvatarPeter Lee's AvatarLillie Ammann's AvatarChadrack's Avatar

Technology Bloggers Community Awards 2012 - Most Friendly Member of the Community

Top All Rounder

As I said last year, this is Technology Bloggers ultimate award! Who do you feel is the bet all round community member?

Christopher Roberts AvatarJonny Hankins AvatarAlan Tay's AvatarChadrack Irobogo's Avatar

Technology Bloggers Community Awards 2012 - Top All Rounder

I will be adding voting widgets to the sidebar to make sure that we get a reasonable level of votes in.

Voting closes on the 30th of December 2012. The winners will be announced in the community awards article hopefully on December the 31st, or soon after.

Congratulations to all nominated, happy voting!