Internet Category Archive

Cloud services are the future

17 Replies Christopher Roberts

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Rackspace – a leading cloud hosting provider, has recently commissioned a study in association with the centre for Creative and Social Technology (CAST) at Goldsmiths University of London to look into how cloud services have really changed the way we work and play in every aspect of our existence.

The study has revealed that 66% of British people are using cloud based services every day!

The research that has come from this study reveals that (without being fully aware of it) a significant 66% of British users are relying on cloud computing services every day! Check out the image below to see some cool facts and figures relating to how us British use cloud services.

Facts about how British people use cloud based servicesSome of those facts are truly amazing. Almost 20% of people store more that 500gb on ‘cloud’ servers – that’s half a terabyte! My hard disk is a terabyte, and I have currently only used around 250gb of it, (one quarter) therefore that is double what I have on my hard disk, online!

The thing is, crazy figures like this are to be expected as internet speeds rise, disruption decreases and convenience increases. According to Ookla, today, the UK’s average download speed is 11mb/s (megabits – which are 8 times smaller than megabytes) and the USA has an average speed of 12 mb/s. Pretty fast. Upload speeds are a bit lower, with an average of 2mb/s in the UK and almost 3mb/s in the USA.

Other slightly less developed countries like India however have download speeds of just under 2mb/s and upload speeds of around 1mb/s. This is obviously not as good, however still pretty respectable in comparison to the dial-up speeds we used to get, where we couldn’t use the phone at the same time, and were restricted to 56kb/s!

These faster global speeds are making cloud services much more accessible and useful. Cloud technologies are the future, and the introduction of things like iCloud and the Chromebook just seem to reaffirm that.

What’s your view on the above image, is it shocking or to be expected?

Tips on website design

22 Replies Rob Boirun

A notepad and a pencilWeb redesigns can be a huge undertaking. There are many things to keep in mind as you approach redesigning your or another website. Here are some of the basics of good web design to help keep your focus where it belongs.

User Experience

At the forefront of any web redesign should be the overall user experience desired. How do you want people to interact with your website? What do you want them to take away from your website? These are just a few starter questions to ask yourself as you go about planning the redesign. The easiest thing to do in order to answer these questions is to think about what you like about your favourite websites and what you dislike.

Design Aesthetics

The best designs are often the simplest designs, and keeping things clean is more inviting than a cluttered page. Cohesiveness in design throughout the site is key here. The content delineates one page from the next; not a whole new pallet of colours. Clean, modern designs are also easier for the user, making them more likely to interact with information you have posted, whether through a blog post or messaging forums.

Ditch the Gimmicks

This is not the time to go overboard and incorporate everything you have learned in your experience with web design and cram it all into one page. Ditch the shadow boxes and the splash pages, and make your page more inviting by making it easy for users to use and interact with the site.

SEO Friendliness

Incorporating aspects of SEO into your site’s design and content is very easy to do, but it has to be done right. Everyone wants their web page to ping higher on search engine results, which is easily achievable. Just make sure you are not taking away from the site content at the same time.

Check the Coding

Finally launching the web page after a redesign can be both an exciting and nerve-racking experience. After all the work that was put in to choosing the colours and overall aesthetic look, as well as the content, you want the launch to go off without a hitch. Nothing dashes the excitement of a site launch than to spend most of launch day fixing broken codes. Before you make it public, check your coding. Then double check it just to be sure.

User experience, above all, is the most important element. Having a website that users can easily use will keep users visiting your site regularly and will keep new traffic flowing in regularly. Keep the user experience in mind, and all the other necessary elements for good web design will fall easily into place.

Looking for a professional company for effective yet affordable Web Design? Please check out Snap’s website design.  Also don’t forget to advertise your offline business with advertising flags.

Daily Deal Market Ripe For Consolidation

2 Replies Angeline

According to Yipit, there are 384 daily deal websites operating in North America that it knows about. This number is almost certainly far higher once you consider all the smaller sites that are not able to run deals each and every day.

So is the market too saturated? Is the industry doomed to fail because there are too many competitors competing for an ever shrinking supply of customers?

In 1876 Alexander Graham Bell demonstrated the telephone and one of the biggest communications companies of the time immediately dismissed it with the famous quote:

“This ‘telephone’ has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.”

That company was Western Union and the lack of foresight for this new technology meant they were never able to compete in the profitable telecommunications industry – an industry which they had previously dominated with their telegram service.

Between 1894 and 1904 over six thousand telephone companies went in to business and from there mergers, acquisitions and closures happened to consolidate the industry to just a handful of companies today.

In 1939 there were 132 railroads in America, today that number is just seven as mergers, acquisitions and closures meant huge consolidation in that industry.

An early 1900's American train

The sort of train that powered America in the early 1900’s

In 2005 there were a huge number of social networks available, Myspace, Orkut, Bebo, Friendster and Classmates to name but a few. Today? We have one site, Facebook as the market consolidated.

In 2007 there was just one daily deal website worth mentioning which was Woot, a hugely popular and profitable website that continues to grow and increase its revenues. After the launch of Groupon it spawned off thousands of clones around the world, over 400 of them in American alone.

Since 2009 there have been 72 acquisitions in the daily deal industry, 44 coming in the last 6 months alone. Groupon have gone for an expansion by acquisition business model with at least 8 buys under its belt, Google too is eyeing up the industry with several acquisitions in the daily deal market to expand its Google Offers programme.

There are plenty of other acquisitions too, LivingSocial have bought at least seven daily deal sites and BuyWithMe have purchased 6 daily deal sites before they too have been purchased.

So just like other new inventions and markets spawned hundreds of clones, it might look like the daily deal market is in decline as the number of sites decreases but there is still a very healthy merger and acquisition process taking place as the deal market looks to consolidate and become profitable.