Data Storage Problems

This week the New York Times published a long article about the problem of data storage, and I would like to summarize some of their findings. The article is available here in Saturday’s technology section.

The article is an attack at what the author sees as wasteful use of resources in data storage centres. There are now hundreds of thousands of these huge centres spread throughout the world, and the problem is they use an incredible amount of electricity. The servers have to be kept cool and they have to have spare capacity so that we can download whatever we want whenever we want.

Inside a US data centre

Inside a US data centre

Worldwide these centres use about 30 billion watts of electricity, and that is about 30 nuclear power plants worth of power. A single data center uses about the same amount as a small town, and the main criticism is the nature of the usage.

In the US 2% of all electricity used goes to these data centers, but the vast majority of this resource is wasted. Typically many servers are left to run 24 a day but never or rarely used (more than half in this study), and the average machine in operation uses less than 10% of its capacity. Servers are left running obsolete programs or in ‘comatose’ because nobody wants to risk a mistake and turn them off.

All of this means that any data center might use 30 times as much electricity as is needed to carry out the functions it performs.

All of these centres also have to have a back up in case of power failure, and so are surrounded by diesel generators and stacks of batteries, and many have been found in breach of environmental regulations and fined. The article gives details but the companies are names that we all know and use.

If you read the more than 300 comments however you will discover that a lot of people do not agree with the findings as reported. Many technicians argue that the companies cited are investing huge amounts of money into making the storage of data more efficient, and are constructing wind farms and using solar power in an attempt to cut costs and emissions. The article has its agenda and exploits it fully, but the problem is real.

I personally believe that we are witnessing the results of a digital culture change. We no longer have to store data on our machines, we can store it in some mythical cloud out there in the cyber-universe. This makes us think that it somehow exists without the need for a hard drive, but this is not true. As a result we keep things that we do not need. I have 500 e mails in my inbox, with attachments, photos that I will never again look at and other useless things, and they are all in storage somewhere.

Technology advances, storage gets cheaper and uses less space, but the amount of data created is growing at an incredible rate. My question is, can we do anything about it? Are we not the ones who should take some responsibility and think about the consequences of our actions. We think about not using paper to print emails but we don’t think about not sending them!

Personalised ads for you

This is a sponsored post. To find out more about sponsored content on Technology Bloggers, please visit our Privacy Policy.

Advertising is a key element in the operation of a business. People learn about new products, special item sales and clearance sales through advertising. Entrepreneurs know that the key to selling products is to let buyers know that the products they need and want are available at reasonable prices.

Since many people sell similar products, advertisers realise that the best chance for selling a product is to find an interested buyer. Therefore, some advertisers specialise in compiling lists of targeted customers. They know that sending advertisements to uninterested people is a waste of time and money. In addition, if they can guarantee a targeted list, they can charge more for advertising.

Finding a targeted buyer is only the beginning. It’s true that if the product is really good, it will sell itself. However, with many competitors trying to sell to the same buyers, advertisers must be more innovative. They must have more than a picture of the product, and a sign that says “Buy this!” to succeed. They must use their imaginations and modern technology to present their products in an engaging manner.

Buy our product - we're on a billboardTwo technological events have made the advertisers’ dreams come true, by revolutionising advertising. They are the Open Internet Exchange and Phorm Technology.

Open Internet Exchange

Modern technology has created the perfect showplace for the computing and electronic industries. The Open Internet Exchange places the buyers and sellers in an area that belongs to them. It is the perfect place to introduce new products and sell old products at a reduced price. In addition, it is the businessman’s dream because it offers the opportunity to reduce costs of manufacturing and purchasing. It increases the efficiency of supply chain management.

Phorm Technology Targets Customers

Advertisers who insist that their targeted customer list be valid have the perfect guarantee with u-phorm.com. In order to access this site, you would use the site name. However, if you are randomly searching for sites related to education, schools, training, types of learning and other similar subjects, your profile suggests that you are interested in education.

Since u-phorm.com specialises in kinesthetic learning, you will discover the various ways that they combine learning with physical activity. Without knowing it, you have become a member of the targeted group. With the presentation of their ad, you may decide to take advantage of the training, or you may ignore it.

How it Works

Phorm has contracted with Internet Service Providers to offer a program that tracks a user’s browser to compile user interest content for advertising. The program is free, but the user must choose to use it.

When the program is chosen, a random number is attached to the user’s browser and used to track every website that the user visits. After the user’s interest content is compiled, the user is given the latest information about his search. The web is searched for news stories, blogs and videos so that the user may access the latest information available.

How to keep up to date with web design trends

A lot has changed in the world of web design in the past few years. For instance, today we use a lot of design terms such as minimalistic web design, intuitive interface, contextual menus etc. All these terms were unheard of or not so common, a few years ago.

Nowadays, there are a number of spectacular websites, which are dynamic in nature. These sites have been designed using some of the latest tools and technologies. Hence, if you too want to be a part of this new world and develop some of the most amazing and innovative websites, then you must be well-versed with the latest web design trends in the market.

Let us take a look at some of the ways how you can stay updated with the latest web design trends doing the rounds.

Take part in discussions with fellow designers

Take an active part in discussions with fellow designers on various forums and blogs or even face-to-face. This allows free-flow of information, which includes the latest design news and trends. For example, on one of these forums, you may get a chance to interact with an expert designer, who has used a certain technology on his/her website and end up getting a tip or two on that particular technology. Later on, you can implement whatever you learnt, on your website.

Make full use of the internet

You get a wealth of resources online, to update your knowledge in the latest web design trends. Let us take a look how you can use the power of internet for your advantage.

Social media sites – Social media sites need no introduction. Such sites are growing by leaps and bounds these days. You can use various social media sites like Twitter and Facebook to keep yourself updated with latest web design trends. For instance, you can visit various design forums, share your work, connect and network with the industry experts and fellow designers, join various groups, attend designer events and do lots more on these sites.

Design blogs – There are endless design blogs and even full-fledged websites dedicated to website design such as Smashing Magazine, Mashable, DesignModo etc. You can go through these blogs and websites and read reviews, comments, write-ups and learn numerous tips and tricks relevant to website design.

Smashing Magazine's logoeBooks – A number of latest web design ebooks penned by expert authors are available online. You can buy a number of such books at discounted rates or download some of them free of cost. Use these books as a reference when you design your sites.

Newsletters and magazines – Subscribe to receive various newsletters or online magazines from different sources. For instance, you can visit various tech-blogs or tech-news websites and sign-up to receive their newsletter/magazines directly in your inbox.

Browse the work of top designers

Whenever you find some time, go through the work of top/expert web designers. Many of these designers have their own sites. View their galleries/portfolios to get an idea about the latest, ongoing trends in web design and take a cue from them.

In conclusion

These are some of the ways through which you can know the latest web design trends in the market and design innovative websites.