Top 5 reasons for gadget buyer’s remorse

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Electronic gadgets

Typical gadget purchases.

Nothing compares to the excitement of getting a brand new gadget home. But, when you get it out of the box, have you ever regretted buying it?

New research from Debt Advisory Centre shows that the majority of people in the UK (82%) have experienced buyer’s remorse – and 20% of them have regretted buying gadgets (that’s just over 8 million people!).

Gadgets can be a big commitment – so if you regret buying them it can feel awful. That’s why Debt Advisory Centre has looked at the top 5 causes of ‘gadget buyer’s remorse’, and suggested a few ways they could be avoided.

1. I didn’t really need it (38%)

Many of us have been guilty of this at some point or another. It can be so easy to get caught up in the excitement when a new gadget comes out – and we feel like we just have to have one of our own. However, in the end, we realise that we didn’t actually need it at all.

One of the best ways to avoid this is to delay your purchase – by a week, a month or perhaps even longer. It might take some determination, but after the time has passed you might have a better idea of whether you actually wanted the gadget in the first place. Plus, if you wait a month or two, the cost might go down too.

2. I couldn’t really afford it (21%)

21% of people with gadget buyer’s remorse regretted their purchase because of the cost. That’s equivalent to 1.7 million people across the UK! And it’s true: gadgets can be very expensive, especially if they’re brand new.

Buying something that’s a bit too expensive is one thing – but getting into debt because of it is quite another. At Debt Advisory Centre, we’ve found that overspending is one of the main reasons people get in touch with us. We hear situations like this every day, along with the other causes of debt like job loss, divorce and other changes in financial situation. Whatever the reason, if you’re struggling with your debts it’s important to get help as soon as possible. A debt adviser could assess your circumstances and suggest an appropriate solution.

If you’re hankering after a gadget you can’t really afford (and you’re sure you actually need it), well: patience is a virtue. Wait it out, and you might find that the price drops significantly – or you might be able to find it much cheaper second-hand.

3. It was poor quality or broken (17%)

If you get your gadget out of the box and it doesn’t work properly, or it’s visibly broken, you should be entitled to return it and get a full refund. If it’s not quite as good as you were expecting (for example, if it’s a bit shoddy or flimsy) you should be able to return it, citing that it’s not suitable for your needs.

Surprisingly, only 7% of gadget-buyers who regretted their purchase actually returned it. Always check retailers’ returns policy before you buy anything from them.

4. I rarely or never use it (15%)

One day, your gadget can be your favourite possession, and never out of your hand. Then, a few months down the line, it can be in a cupboard – forgotten.

In this case, you may not be able to return it to the retailer (as you may have had the item for too long). So you could take an example from our respondents, who sold their item on (21%) or gave it away (6%). Have a look on eBay or similar sites to see how much other people are selling your item for. It’s worth at least getting some of the money you paid back.

5. I didn’t like it (10%)

It’s reassuring to see that ‘didn’t like it’ is the least popular reason for regretting gadget purchases. Gadget-buyers clearly do their research to see whether a gadget is right for them before they buy it.

However, if it does turn out that you don’t like it – don’t just keep it (like a whopping 66% of our respondents did). Act quickly and you can return it.

Enter the Smartpen

I was an English teacher for many years in Italy, and every year I played a game with the students. In groups we had an hour to invent an incredible product, prepare publicity for it and act it out to the class.

I had a can of Happiness and the logo “Happiness, now available in cans”. Many of the inventions revolved around making your school life easier though, including the intelligent pen that could for example write the correct answers in the test or translate from one language to another.

Well girls from Liceo Secco Suardo your dreams have come true. You in fact saw the future. Roll out the Smartpen.

 

Learnstift's Smartpen

Learnstift’s Smartpen

The Learnstift Smartpen checks your spelling as you write. Incredible but true. Learnstift is a German Start up, and they are about to release their incredible product in English and German. It has 2 functions, one to help you write better that recognizes the form and shape of individual letters, and one that checks the spelling.

The pen has a tiny Linux computer inside that runs off a battery. It is fitted with a non optical motion sensor and a vibrating mechanism, so it can recognize the word you have written and if it is spelt wrong it will vibrate so you can try again.

It has wi-fi so you can connect to your phone or other hardware, and with a launch price of between $150 to $200 it is cheaper that paying me to come round to correct your homework.

Joking apart the producers hope the pen will become a valuable learning tool and of particular interest to dyslexic children. Although initially only in German and English as the project takes off more languages will be introduced.

Any of you who have learned a new language will understand how such a tool could be used in language learning and business communication, and as the pen can be made in ball point, fountain and even pencil versions I think there might be a fuchsia for it.

What do you think?

Parenting in the Age of Digital Technology

Last month the Northwestern University in the USA published a national survey entitled Parenting in the Age of Digital Technology. The report is available for free download through the Parenting CC Portal , but here I would like to take a quick look at some of the findings and questions raised and see if we can provoke some debate.

Multiple Screen Viewing

Multiple Screen Viewing

The study explores how parents are incorporating new digital technologies (iPads, smartphones) as well as older media platforms (TV, video games, and computers) into their family lives and parenting practices, and it gives an idea of how parents use and view this technology.

We should point out that this is a US based survey.

The 10 key finding could be seen as the following:

1 While new media technologies have become widespread, a majority of parents do not think they have made parenting any easier.

2 Parents use media and technology as a tool for managing daily life, but books, toys, and other activities are used more often.

3 Parents still turn to family and friends for parenting advice far more often than to new media sources like websites, blogs, and social networks.

4 Parents do not report having many family conflicts or concerns about their children’s media use.

5 There is still a big gap between higher- and lower- income families in terms of access to new mobile devices.

6 Parents are less likely to turn to media or technology as an educational tool for their children than to other activities.

7 Parents assess video games more negatively than television, computers, and mobile devices.

8 For each type of technology included in the survey, a majority of parents believe these devices have a negative impact on children’s physical activity, the most substantial negative outcome attributed to technology in this study.

9 Many parents report using media technology with their children, but this “joint media engagement” drops off markedly for children who are six or older.

10 Parents are creating vastly different types of media environments for their children to grow up in, and, not surprisingly, the choices they make are strongly related to their own media use.

Some other interesting points arise, such as that 40% of families are described as media heavy and spend more than 11 hours a day in front of the screen. Half of all families surveyed have 3 TV’s or more in the house. 40% of 6 to 8 year olds have a TV in their bedroom. 70% of parents state that having mobile devices has not made parenting easier with 40% stating that they have a negative social skills effect upon the children.

The conclusions are in some ways surprising though as the authors demonstrate evidence that parents are still more likely to resort to traditional means of entertainment as rewards and punishment, and they are convinced enough about the educational possibilities offered by so called new media to not worry too much about their negative effects.

An interesting read if you have half an hour, but comments and debate about the summary above would also be educational.