Utilising technology to its full business potential

There is no doubt about it. Technology has greatly enhanced how we carry out our businesses today. It’s just one of the beauties of the information age and for this, most of us cannot but thank modern communication technology for the opportunity to work and connect with the whole wide world!

But, think about this…

Is technology really a blessing to your business or you have become so obsessed with it that it has become a curse?

Have you become so engrossed and mesmerized by the tools of information technology that you have quickly forgotten why you bought them in the first place?

Have you forgotten that those tools were to leverage your time and help grow your business?

It’s really unfortunate that many online business entrepreneurs unintentionally have allowed modern technology gadgets and tools to suck the time out of their lives and add needless overhead to their businesses.

As a fellow web entrepreneur interested in your business success, I want to use this article to give you some basic tips on how you can truly make modern day technology a blessing in your online business. My desire is to ensure that you make every cent you will ever spend on your business count. Of course, this may not agree with many but that doesn’t really matter as long as you are able to gain with it. And so, I invite you to read this article all through.

A Japanese and a Texan story

The Story of the Japanese and the Texan

I don’t know if you have heard this story before, but I must say it is one that has a lot of lessons for us as regards what we want to discuss in this article. The story is about a Japanese man and a Texan who were passing through customs at an airport. The Japanese man was said to have with him two large suitcases and the Texan wanting to play the Good Samaritan, offered to help the Japanese move the suitcases toward the customs officers. Just as he was doing this, the Japanese man’s wristwatch started beeping and the man listened to the message and talked through a miniature speaker on the telephone in the wristwatch.

The Texan was amazed and right there offered to purchase the watch for $5,000. But the Japanese declined, saying the watch was not for sale.

The Texan now more interested in the Japanese man continued helping the man to push his heavy bags forward. A few seconds later the watch beeped again and this time the Japanese man opened the watch to receive an email message and then replied same using a small computer contained in the watch. The Texan, awestruck, again offered to purchase the watch but this time for $25,000.

“The watch is not for sale,” the Japanese man again replied.

Now, the Texan could not take the thought of the watch from his mind. To him that wristwatch is just want he wanted right now! And, then as he again helped push the enormous bags forward the watch beeped a third time. This time a long fax came out. The Texan, now more determined to own that watch, offered to purchase it for $300,000.

At this, the Japanese man turned to him and asked if he had the money there. The Texan quickly and eagerly wrote out a check for him. The Japanese man processed the check on the watch and then transferred the money into his Swiss bank account. After this, he took off the watch and handed it to the Texan and walked away.

As he was walking away the Texan realized that the Japanese man had left the enormous bags behind. Turning around he called out to him, “you’re forgetting your bags.”

“Those are not my bags,” the Japanese man shouted back. “They’re the batteries for your watch!”

Lol!

Alright, so how does this story relate to what I want to discuss with you here?

In many ways! Actually the moral of the story is that the Texan got caught on the wrong side of information technology! And so, my point here is that you should be careful that you don’t fall into the same trap.

To help you avoid this trap here a few tips on how you can make technology to work maximally for your online business.

building a successful online business

1. Don’t Invest Your Time Or Money Except If It Adds Value

Every day new and enticing tools and software are being pushed into the market. You must beware that you’re not drawn by them. If you allow yourself to be obsessed or mesmerized, you will end up with gadgets that are nothing but fanciful toys.

Before investing your resources in any tool of technology, ask yourself if it will increase sales, help lower overhead or help in your business effectiveness. If any gadget fails in any of these areas then do not invest your time or money in it.

2. Do Not Become A Slave Of Technology

Many online entrepreneurs have allowed themselves to become slaves of online tools. I’m sure you are very much aware of the distractions we all face every day on the net. Online media, online games, online chatting etc, have become an obsession for many.

As an entrepreneur, you must understand that your time is valuable. You must therefore learn to master these tools so that they do not sabotage your productivity. If possible find ways of automating the use of these tools.

3. Use Inexpensive But Smart Tools Whenever Possible

Why rush to get any technological tool or gadget that hit the market? Do not be deceived, that tool may be the latest right now but with the rate these tools are being turned out, that latest gadget may just be obsolete even before you learn to enjoy its full potentials.

The solution? Decide on what you want done in your business and then go for the tools that will help you with that. The good thing is that there are smart tools that you can pick up online that will help you save both money and time and possibly increase your effectiveness.

4. If You Must Buy It Then Use It To The Fullest

This flows from #3 above. One thing that is clear is that most technological gadgets today can actually perform a whole lot of things. If you must invest your money and time on any of these, then learn to use it to the fullest. There are a hundred and one places online where you can learn about using these tools. There are free tutorials you can access online. Also blogs like the Technology Bloggers, can be of great help.

5. Don’t Get It Before You Need It

As an internet marketer I think I’m progressing in error here but I think your success as an entrepreneur is more important to me than any form of monetary gain.

If you’re subscribed to internet marketing newsletters or you spend a considerable time surfing the net, you will understand that every day new tools and “push button” software are being pushed at us left, right and center by smart internet marketers.

If you’re not focused, you’ll be tempted to believe that if you don’t own that latest tool or software, the world will just be passing you by!

But instead of falling into this trap, ask yourself if you indeed need that tool right now. If not don’t go for it. When you truly do need it, the right tool, and maybe something better, will be available for you!

Conclusion

In a rapidly changing world, technology is essential to effectively compete as a business however, not every tool of technology is worth your time. Spending your time and finance on technology for its sake, will end up as a curse instead of a blessing. Be disciplined and master your use of online tools and gadgets if you want your business to greatly benefit with the latest push button technology.

Over to You: Have you ever invested in a tool or gadget that you later regretted? Are you an online entrepreneur? How are you maximizing your use of technology for your online business? Share your experience with us in the comments below.

The Future of Paper?

Much has been said and written about the future of paper publications with the arrival of downloadable  books, Kindles and a whole world of other hardware, but maybe a company from Cambridge (UK for a change now I am back in Europe) may be about to cause another revolution.

Many people are not drawn to reading books in digital, they like to thumb the pages etc, but a private company is putting what they describe as the ‘future of paper’ into mass production.

The company called Plastic Logic have designed what we could describe as the closest thing to paper that can show video.

An example of Plastic Logic’s invention

As the name suggests we are talking about a plastic paper-thin sheet that has the ability to display video, It can be used as a Wi-Fi fed screen, with the advantages of being flat, thin, flexible and bigger than your standard reader.

This video on the BBC website describes the product in greater detail, including the production process, and states that it should be in full production next year. The CEO of the company also explains the problems that this technology has faced during development as well as explaining why we might need a screen that we can roll up and carry around. He also describes how the computer and receiver part of the structure could be attached in the form of a handle.

All very interesting stuff, but I think the most important part of this application involves telephones. I have a so-called smart phone but I very rarely use it for internet work because the screen is too small. I cannot read an article on a screen that size. But if I had an A4 size screen rolled up in my bag that could show me the screen on a much larger scale (via Bluetooth) I would be happy to use it. And then I could leave my laptop at home.

Others see it as the future for glossy magazines, or the death of them, but the death of newspapers, radio, books, recorded music and commercial TV has been on the cards for a long time, and they are all still alive and kicking.

I look forward to this new product going into full production and appearing in the shops anyway, and the obvious question…. would you have a use for it?

How the USB revolutionised computing

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The Universal Serial Bus, or as it is now commonly referred to as the USB, is a port designed to provide power supply or share data between electronic devices.

Ask someone to think about a USB, most people will naturally assume you are talking about a memory stick, which in essence is a super small, lightweight portable hard disk. However don’t confuse a USB port (the holding device) with a USB flash drive (a memory stick).

The USB (both port and flash drive) is something most of us take for granted in modern times, so I thought in this post it would be interesting to look at some of the uses for USBs, and how the USB has evolved over time.

USB 1.0

Design prototyping for the USB began when computing was still in its infancy, way back 18 years ago in 1994. At the time the port was being developed by the big players in the computing industry – Microsoft, Compaq, Intel, IBM, etc. These companies realised that there was (at the time) no easy medium which allowed communication through computers. For the computer to evolve, the companies realised that this would be an integral part of the system, as if you cannot share data, options are limited. Do remember this was happening in times before the internet was the global phenomenon it is today.

The first USB was produced in 1995 by Intel. Computers of the time started to come fitted with one or two USB 1.0 ports – although looking back, relatively few PCs were ever released with USB 1.0 ports. Nowadays, USB ports are in most cases a necessity for keyboard and mouse input devices.

The USB 1.0 was a revolutionary product, however looking back, its functionality was limited. Its maximum data transfer speed was 12 megabits per second. Relatively slow. That said, back when it was first introduced, a computers internal hard drive was typically only sized around 256/1024 mb (1/4 of a gigabyte to one gigabyte).

USB 2.0

In late 2000, the USB flash drive was released, enabling users to store more data than ever before, by storing things external to their computer. It would be an understatement to say that the USB flash drive was a step up from the floppy disk – it was more of a leap up! Initially, most USBs were typically 8 megabytes in size, meaning that they could hold more than five times what a floppy disk could.

Earlier in the year, the USB 2.0 was released, meaning that data transfer could happen 40 times faster, at 480 megabits per second. Initially some flash drives were designed for 1.0, however soon they were all being designed for the new 2.0 port, due to the increased possibilities.

USB 3.0

In 2008, the currently less well known USB 3.0 was released, which is more than ten times faster than its 2.0 brother.

USB flash drives have also improved over the years, and it is now possible to get a USB flash drive that is 256 gigabytes – one quarter of a terabyte. These disks are bigger than most computer hard drives were just a few years ago, showing the extent of the upgrades this technology has undergone.

A 256 gigabyte memory stick would though be useless with a USB 1.0 port as filling it would take almost 2 days (1.98 days) due to the speed of the data transfer. Even with a USB 2.0 port, the data transfer would take almost 72 minutes – more than an hour. Modern USB 3.0 ports could have the job done in less than 7 minutes. That really shows the true scale or achievement and advancement made in the USB industry.

Modern Uses

The USB is a crucial component of the modern PC, and is also very important for other devices. It is now possible to power many smartphones and multimedia devices via USB, either through a plug or your computer.

Some people use USB sticks to carry around a portable operating system with them, as it is perfectly possible to load Windows 7 onto a 16 gb memory stick and carry it around with you.

A USB penThe USB itself is a very flexible (not literally, the board would probably snap were you to bend it) device, with a lot of room for aesthetic variation. You can now get a range of Promotional USB Sticks, which many organisations often utilise, choosing to offer branded USBs as promotional gifts. This is all thanks to the readily available technology and cheap price of the components involved.

USBs now come shaped as credit cards, keys, pens, robots, people and even wine bottles!

A USB shaped into a bottelDo you have any funky USB flash drives at home? How about USB ports, have you counted how many your PC has? Comments and feedback below as always 🙂