The Jevons Paradox

The Paradox

We might like to think that as technology develops we will be able to address all sorts of environmental issues by making our things (machines of all types) more efficient. Cars will run on less or renewable fuel, electricity costs will come down as sustainable solutions are developed, batteries will run our transport systems etc.

There is however a paradox involved, known as the Jevons Paradox, developed in 1865 and since greatly debated and to some extent tested and seen (to some extent I stress).

In 1865, the energy of choice was coal. James Watt had devised a steam engine that was much more efficient that the previous Newcomen design. This new design led to production costs falling as less coal was used in the process, but what had not been foreseen was that coal use would dramatically increase rather than decrease.

The reasons are simple to see. As the materials (energy) become more efficient they become relatively cheaper. An article that required ten kilos of coal to produce now only required six, becoming cheaper to produce and so easier to sell.

The machines producing these goods became cheaper to run, so were used more (and more of them were built). The result was an acceleration in the use of coal, not a decrease.

Further Research into the Paradox

There are also lots of pieces of research that have looked into this paradox in more recent times. In 2005 a report came out (here, quite technical though) that included summaries of lots of this research.

A look at cars is quite instructive. It appears that as fuel efficiency improves, drivers chose to use their cars more. So there is a relationship between improved efficiency and extra miles. If (as some of this research suggests) US citizens travel 20 – 25% more in their cars because the costs are lower, but the car is only 15% more efficient, fuel use will actually go up.

This also effects a broader set of consumption measurements. The more miles we drive the more wear and tear we cause on our cars. The vehicles will have to be replaced quicker. This will also cause more wear to the roads, and on our tyres  and brakes (some studies suggest that 60% of new (efficient) vehicle pollution comes from tyres, brakes and other non-emission sources).

We have written a lot about energy use on the blog, and I have to agree with Christopher in his last post:

We have to use less power, but that might require looking at the problem from a few different view points, and looking into a few dusty corners that we might have overlooked.

Energy efficient production is not the answer without broader political and more widespread change.

The UK is going greener

Electricity usage has been falling in the UK since 2002. Meanwhile, the grid has been getting cleaner by the year.

Wind, solar and hydro made up 27.5% of the UKs energy mix in 2020.

Go back 10 years to 2010 and that figure was only 6%.

You can take a deeper dive into the data by exploring the UK Electric Insights – provided by Drax.

The Dumbest Experiment in Human History

We’re using less energy and burning fewer fossil fuels, which is definitely a good thing! Every kilowatt-hour (kWh) of clean, renewable energy generated is a step in the right direction and a step away from what Elon Musk coinedthe dumbest experiment in human history“.

Even today, we still burn a lot of fossil fuels and other carbon emitters. Given climate change is now more pressing than ever, the drive for efficiency has never been more important.

So the scene is set: every kWh of consumption we can avoid is positive for the planet.

Energy Labels

From March 2021, you’ll start to see changes to appliance energy efficiency rating labels in the UK – and also across Europe. The old label will be phased out, being replaced with a new simpler one, aiming to promote higher standards of efficiency.

Each appliance type has its own label with additional info. For example, the TV label includes screen size, and the energy consumption of HDR mode. The label for fridges has a decibel rating (so you can compare noise levels) as well as the storage capacity.

The most noticeable difference is in the efficiency ratings. These have been simplified to an A to G scale. Before the range was A+++ to G-, which added complexity – especially as not all the labels were displayed on the chart!

Old UK Energy Label
The old UK energy label
New UK Energy Label
The new UK energy label

The new A to G label also has significantly stricter criteria – as it should if we’re to achieve our climate targets!

With every year, technology develops and efficiency improves – appliances need less power to do the same thing. As such we need to hold appliances to a higher standard. It’s worth remembering, this isn’t only good for the planet, it’s also good for your pocket. Buying a more efficient device which uses less energy will also save you money on energy bills!

If you bought a fridge in 2019 with an A+++ rating, that’d now be rated a B or C in the 2021 label.

If everyone stopped buying G rated products, manufacturers would stop making them. If more people buy A rated product, manufactures will put more research and development into making their products even more efficient – maybe forcing another label change! 😂

Reduce, Reuse, Repair, Repurpose, Recycle, Replace

You can help by knowing and using your “Rs”!

  • Reduce usage where you can – turn off the TV instead of leaving it in standby mode
  • Reuse your existing fridge, TV or washing machine – if you don’t need a new one, don’t buy one!
  • Repair what you’ve got before looking for something new
  • Recycle or Repurpose the appliance you have so it can have a second life – upcycle where you can
  • Replace it with an energy efficient one – and only if you can’t do the other “Rs”

So next time you need a new appliance, check the “Rs” to see if you really do need a new one, and if you do, look out for the new energy efficiency label and use it to help you pick the most efficient one 🙂

SIENNA final conference: 10 – 12 March

The SIENNA Project is holding its final (online) conference on Ethics, Human Rights & Emerging Technologies.

Various project members and a host of professors from various fields will present and discuss results and proposals for the ethical management of new and emerging technologies. The conference has four parts that can be attended separately. The programme is now available for all sessions, and they are all individually free to attend!

Here is just a little taster, all times are CET:

10 March
14:00-17:00 Human Genetics and Genomics: Ethical, legal and human rights challenges

11 March
09:30-12:30 Human Enhancement: Ethical, legal and human rights challenges
13:30-17:30 Artificial Intelligence and Robotics: Ethical, legal and human rights challenges

12 March
13:00-17:00 Governance of emerging technologies: incorporating ethics and human rights

Two panel discussions might be of particular interest to Technology Bloggers readers:

On Thursday 11 March at 11:40, future strategies for human enhancement, ethics and human rights features the following interesting array of speakers.

Lesley-Ann Daly, CyborgNest
Christopher Coenen, Karlsruhe Institute of Technology
Marc Roux, President of  the Association Française Transhumaniste – Technoprog
Yana Toom, Member of European Parliament, STOA member.

While later in the afternoon (at 16:40) a panel will discuss strategies for future ethical and human rights challenges of AI and robotics, and it also includes some really interesting names:

Cornelia Kutterer, Senior Director on Microsoft’s European Government Affairs team in Brussels
Patrick Breyer, Member of European Parliament, Group of the Greens/European Free Alliance
Clara Neppel, Senior Director of the IEEE European office
Vidushi Marda, Article 19 and Carnegie India

Have a look at the full programme, or go to the conference website landing page to register. It’s free!