How to find impartial reviews

One of the first things I do before I spend significant money on any product is search the internet for reviews of that product. It might be a physical product such as a computer monitor or a digital product such as a file storage service. One thing I’ve found over the years is that not all product reviews are truthful.

Unfortunately, there are quite a few product review websites that give positive reviews to sub-par products. The root of the problem is that almost every product in the world has an affiliate program that backs it. Webmasters join these affiliate programs and receive compensation for every customer that clicks through and purchases a product.

Whenever there is a financial incentive to sell products, webmasters will be tempted to write positive reviews no matter what. The more sales these webmasters generate, the more money they make. This can make it difficult for us searchers that are in need of legitimate, unbiased product reviews.

EDITOR NOTE: Please note that Technology Bloggers admin team will never give a good review of a bad product, it is unethical and against what we stand for. We will also never enter affiliate schemes which require us to promote a product we don’t believe is value for money – note by Christopher

1. Search For Discussions

The most unbiased product reviews are written by people that have no incentive to sell those products. Two of the most reliable places to find reliable product reviews are discussion forums and the comments section of major websites.

Discussions:

Let’s take online file storage for example. You can search the internet for “online file storage reviews” and find dozens of websites that review online storage services. Some of these websites are dependable, others… not so much.

What you can do instead is run a Google search for reviews, but then narrow the search down to discussions. You can narrow down the results by first running the search and then clicking on the “more” link on the left side of the Google and then the “discussions” link beneath that. See below:

Google search for discussions about online file storage reviews

Clicking on this link will change the results to only include discussions related to your term. These tend to be real discussions between real people and are therefore pretty reliable.

Note: Remember that you are likely to see more negative reviews than positive reviews when you search for discussions. People who are happy with their products post fewer comments than people who are angry. Keep this in mind as you read through various discussions.

Comments:

If you’re looking for a physical product, you can often find a good number of comments by visiting large websites such as Amazon.com and BestBuy.com. Visit those websites and search for the exact product model that you’re considering. The chances are you’ll find unbiased comments related to that product.

2. Find Trustworthy Websites

Not all review websites are bad. In fact, some are awesome. They will break down the product in its entirety and give you both the pros and cons. The key is knowing how to identify these websites.

For the most part, you can tell if a website is trustworthy or not by reading through a few reviews. The writing style will tell you a lot. Trustworthy review websites tend to stick to the facts. They will tell you both the pros and cons of any product. They will also give you hard numbers that you can use to compare various products.

Low quality review websites tend to offer more generalities than facts. For example, bad review sites will tell you that a product is “amazing” or “life changing” but they won’t back those claims up with hard numbers or legitimate reasons to like the product.

However, it is worth noting that some websites make it a point to only review products that they deem to be of high quality. They don’t even waste your time writing reviews of products that are inferior. But even in this case, the reviews include hard numbers and are willing to note both the strengths and weaknesses of each product.

Do you make use of Google Webmaster Tools?

Everybody knows that if you want to run a successful website, Google is one of the most important factors to consider.

How Google understands, interprets and indexes your site, is crucial to where your site appears in the SERPs, and how well your site preforms in the SERPs (specifically the Google SERPs) can be a big determinant how much traffic your site receives, and ultimately how popular/successful your site it.

Google Webmaster Tools is a very useful tool which is often underused by site owners, in order to improve the quality and quantity of traffic that your site receives. In this article I will outline some of the key features I find useful, and some of the main reasons why I use Webmaster Tools.

Google Webmaster Tools

Why Google?

Google has a monopoly on the search market, with more than 90% of all searches being done through Google – according to StatCounter Global Statistics. Therefore the chases are the majority of traffic your site receives through search is from Google. It would be naive to ignore Bing and Yahoo’s search tools available to webmasters, however if you plan on just focusing on one, Google is probably the wisest choice.

Google is renowned for its major updates, with Penguin and Panda just two recent examples. Webmaster Tools can be a great aid in helping you understand how your site has been affected by the changes and why, so you can either keep doing things the way you are, or change your strategy.

See how well you are doing

The most recent Google Webmaster Tools update has divided the dashboard into five easy to understand sections: configuration, how your site is set up (locality, URL preferences, sitelinks etc.); health, how Google crawls your site and any errors, or malware it detects, and the URLs Google is denied from crawling; traffic, how do people find your site, which search queries do you appear for, who links to your content with what keywords and how does Google+ influence your visitors; optimization, tips and tweaks on how you could adjust your content and sitemap to improve your search position; labs, the latest tools Google are trailing that may be of use.
Webmaster Tools Options - Dashboard, Messages, Configuration, Health, Traffic, Optimization

Find crawler errors

One of the main reasons I use Google Webmaster Tools is because it lets me see how Google views and interprets the sites I administer. Therefore should there ever be an error, I am able to understand what Google is struggling to read/crawl, and therefore try to address the issue. Google lets you view and test specific URLs your robots.txt file is blocking Google from indexing and crawling – there is a difference. If you are denying it access to something by mistake you can then rectify this.

Google also lets you see any pages it cannot find. If you run a content management system based site (like one powered by WordPress) it is common that you will change things using the system, and unforeseen errors will be created leading to pages not being found where they either should be, or once were. Google lets you see when it can’t find pages, along with when it is denied from accessing pages, and when inadequate redirects are in place.

If you don’t use Google Webmaster Tools and don’t reduce the problems Google encounters when crawling your site, the likelihood is that your site will suffer in the SERPs – there isn’t much debate about that.

Labs

Google say that:

“Webmaster Tools Labs is a testing ground for experimental features that aren’t quite ready for primetime. They may change, break or disappear at any time.”

however this doesn’t mean that these tools should be ignored, in fact I think they are probably one of the most overlooked resources that Google provides webmasters with.

One of the current ‘Labs’ tools that I think is very useful is the ‘Site performance’ tool. Google may not have generated any information about your site, however if you are one of the lucky ones to be analysed, this can prove a very interesting tool. In Google’s own words:

“This page shows you performance statistics of your site. You can use this information to improve the speed of your site and create a faster experience for your users.”

As page load time becomes more and more important to users and therefore search engines alike, this page is of crucial importance for many people.

Improvements

You might not expect it, but in the ‘Optimization’ section, under the ‘HTML Improvements’ section Google will actually suggest areas where you could improve your code to ensure that your content is the best possible. Common errors Google suggests for correction include missing or duplicate title tags, (in most cases, and SEO no, no) and meta tag issues.

Traffic

The tools in the ‘Traffic’ section are probably the ones I use the most. ‘Search Queries’ gives you a fantastic incite into where your site is appearing in search results in all different locations across the world. If you pair Webmaster Tools with Analytics, this can become a lot more useful.

Links to your site and internal links lets you see your post linked to content, and the keywords that are linking to it. Generally speaking, if you want to rank well for a keyword, you need to have some links (internal and/or external) using that keyword.

The great thing about Google Webmaster Tools is that it integrates with many other Google programs, in order to improve your total control and visibility of your site. AdSense, Analytics, YouTube and AdWords are just some of the other Google products that Webmaster Tools integrates with.

That is just a quick overview of what Webmaster Tools has to offer. If you own a website, I strongly recommend that you explore it further to help improve your sites visibility in the search results, and to enable you to weather algorithm changes (like Penguin and Panda) that little bit better.

Do you use Webmaster Tools? What are your favourite features?

How to find images for your website

There’s absolutely nothing wrong with taking a DIY approach to building your website. If you choose the right tools *cough* WordPress *cough* you can produce something that looks very professional without having to know web design in an out.

As with Creative Commons images, always check the usage rights of every image cautiously. You might be required to credit the photographer, or use may be forbidden in some situations.

Creative Commons Logo

Purchase cheap stock photography

It is all well and good looking for free pictures, but it’s often easier to invest a small amount of cash than to spend hours finding the right totally free image.

That is where websites like iStock Photo and ShutterStock come in. These vast repositories include thousands of pictures, most of which you can buy for just a few pounds. Sure, they can be frustratingly clichéd at times, but a bit of experimentation with what you search for can generally get outcomes. Expect to pay from £1 upwards for each image.

Ask permission

This is most likely your best option if you are looking for an image of a current occasion or specific individual to use with an article or blog post on your web site. Amateur photographers are often pleased to let their photos be utilised at no charge – if you ask nicely.

A good method to find pictures is through Flickr. For example, there are many David Cameron and Tom Cruise pictures to select from. As soon as you’ve found a photo you like, just use Flickr’s contact choice to send the photographer a message asking their permission.

Do be wary using photos of well-known individuals – whilst generally it’s okay to use them alongside news stories and other editorial, you will get in difficulty if it looks like they’re endorsing your item or service.

Take your own photos

With even cheap mobile phones able to create reasonable-quality pictures, you don’t have to be a pro to capture photos that are good enough for the web.

Even though the company is in all sorts of difficulty, you will find some good suggestions for taking better photos on the Kodak website.

Assuming you already own a camera, this method is practically free – and it holds other benefits more than stock pictures. For example, do you think website visitors would prefer to determine a generic image of someone on the telephone, or an actual member of your sales team at function in your workplace?

How do you discover photos for your website? Leave a comment to let us know.