Misshapen Food

bendy-marrow

More About Food Waste

I read with interest this week that leading UK supermarket chain Asda is starting to sell oddly shaped vegetables in a bid to waste less food. This announcement leads me to draw a few conclusions that I would like to share with you all, and brings back a few memories.

My mum and dad had 3 boys to bring up, in the dark shadow of the mills of Manchester, and they probably weren’t what we would call rich (today). Every year we went to Skegness for our summer holidays, and every Sunday went to the market.

Markets were a different thing then I think, everyone went. My mum used to buy her biscuits there. She bought them in a bag, a huge bag a bit like the ones we use today to put the rubbish in. The biscuits were broken. They had not made it into the boxes in the factory, were collected up and sold in huge sacks for next to nothing (I presume).

There was a chip shop too that put batter bits on your chips if you asked, the crumbs that had fallen into the fat off the fish, lovely.

As I became some form of adult I continued the tradition. A local chocolate maker sold bags of ‘misshapes’, again chocolates that had come out of the mold wrong, had treacle dribbling out of them or had got squashed. The same chocolates that cost a fortune in their branded high street shops.

Surely this must be a good way to use the wasted ones, although there is the issue of supply and demand that I raised in my previous post about food waste.

Vegetism

So back to Asda. They are going to sell strangely shaped vegetables for less than their regularly shaped cousins. Are they going to sell them for less though because maybe they are worth less (or worthless)? This is a strange idea for sure. They are all fresh vegetables, they all contain exactly the same nutritional value, you can cook them all and they all taste the same, so why sell them for less?

Well we live in a society here in Europe that has engineered a situation in which only certain shapes are good. You might recall I mentioned ableism in a recent post and it certainly isn’t difficult to see how the human figure has been moulded into an ideal type, with all variations somewhat frowned upon or in need of correction (particularly I feel in the case of women).

And this is also the case for vegetables. In this case aesthetics is enshrined in law, as the European Union has regulations about the size and shape of fruit and vegetables. These regulations were ridiculed in the popular press ten years ago as it was said that straight bananas could not be sold. Read all about it here.

And vegetables come in at least 3 categories; nice looking that go into supermarkets, not so nice looking that go into processed food production, and unfit for human consumption, that go into animal feed. But it can all be used, you get less for the ugly ones however.

So producers have always been able to sell these vegetables, but for different uses and at different prices, so I must come to the conclusion that this is a marketing ploy in order to sell them for more. Just my opinion of course, but cynicism runs deep in my line of work.

It would be great to see them though in with their cousins for sale all together at the same price, but reports are that they are often left on the shelf to rot. Apparently people prefer a correctly curved banana to a straight one, and a straight marrow to the one in the photo above.

Selling Surplus Food

community shop

This week I want to add a post to my food series and related posts from earlier this year.

One of the posts in the series was about wasted food.

The Scale of Waste

Just to give you an idea of the content I opened with the following: It is estimated that in the USA between 40 and 50% of all food produced is wasted. There are about 320 million people in the US, so we could safely say that this wasted food could feed at least 100 million people.

And the shocking thing is that nearly all of this wasted food is edible. It is close to its sell by date, the packaging is damaged or incorrectly labeled, Christmas pudding in January. Much of it never even gets to the shops, it fails a quality test because the label is not correctly attached or the packet printing is wrong, and it is discarded.

This week the first UK based Community Shop opened, and in this shop they only sell discarded food. Sounds like a great idea, they take food that is lost during the preparation stages, on its way to the supermarket, and food that is discarded once it has arrived or sat on the shelves for a while, and they re-sell it. Very cheap (70% less), you can make a profit and waste problem resolved I thought. Great!

But of course it is not that simple.

Supply and Demand

One problem is that if you sell this food at a fraction of the previous price, people will buy it and not the full price food. This means that for every tin of beans bought at the community shop, a supermarket sells one tin less. So they might not like that, and that is why in many cases they prefer to destroy the food than to pass it on.

This problem can be seen in this case on a local scale, but it also happens on a global scale. How do you think the farmer in South Africa feels when she sees thousands of tons of free US grown grain distributed for free in a neighboring country? She cannot compete and sell her food any more. Feeding a population without charging them directly destroys surrounding markets.

This is not just a food problem. When we donate our old clothes and they turn up worn by kids in Kenya (Manchester United shirts come to mind), that means that those kids did not buy their clothes, and the local clothes suppliers, and makers, and distributors, don’t work.

So the community shop have found an answer. You have to be a member to buy food there, and to be a member you have to be receiving benefit from the government and live within a local postcode area. Only 500 members at a time, and membership is not for life. The shop also offers free courses in food preparation, CV writing, and many other things that help to manage the household and improve quality of life. Sounds great, but we should remember that many people are working poor that do not receive benefits, or have fallen through the benefit net, what about them? What we need is more of these shops, so that the entry rules can be broader.

This is a great idea. Let’s use the stuff instead of throwing it out. And to be honest I have little sympathy for an industry that is so wasteful and non-sustainable.

If there were a community shop of this type on every corner we could all benefit, and I for one wish them well with their endeavour.

Wasted Food

It is estimated that in the USA between 40 and 50% of all food produced is wasted. There are about 320 million people in the US, so we could safely say that this wasted food could feed at least 100 million people.

The European Union fares little better. According to the European Commission about 90 million tonnes of food is wasted annually in Europe alone, with global waste at about 1.3 billion tonnes. In developing countries, over 40% of food losses happen after harvest and during processing, while in industrialized countries, over 40% occurs at retail and consumer level. According to the US Food and Agricultural Organization food waste in Europe alone could feed 200 million people, and that if global waste could be cut down by 25% it would give enough food to feed 870 million hungry people.

Obviously the so-called developed nations are the worst offenders. Per capita waste by consumers is between 95-115 kg a year in Europe and North America, while consumers in sub-Saharan Africa, south and south-eastern Asia, each throw away only 6-11 kg a year.

The main causes of waste are:

  • Lack of awareness, lack of shopping planning, confusion about “best before” and “use by” date labels, lack of knowledge on how to cook with leftovers (households).
  • Standard portion sizes, difficulty to anticipate the number of clients (catering);
  • Stock management inefficiencies, marketing strategies (2 for 1, buy 1 get 1 free), aesthetic issues (retail);
  • Overproduction, product & packaging damage (farmers and food manufacturing);
  • Inadequate storage (whole food chain);
  • Inadequate packaging.

Fortunately the EU offers a free downloadable brochure explaining how as an individual you can cut down on waste, get it here.

But most of the waste comes from industry, with millions of tonnes of food thrown into skips at the back of supermarkets every day. Systematic waste we might call it, but what can be done about it?

Plenty of bread products

Plenty of bread products

Well let me tell you a story, I have a friend who describes himself as a freegan, he only eats free food, and he eats well. He lives in a large housing cooperative in Massachusetts, and he does the shopping for the entire group. He has his rounds, every Wednesday he goes to the orange juice processing plant and gets a few gallons of discarded juice. On Thursday a supermarket, on Friday after the farmer’s market there are boxes of discarded vegetables, if he didn’t have a trailer he would need a truck!

I must warn you though that climbing into the skip outside your local supermarket might be dangerous or illegal. In Germany, England and Wales for example it is theft, although rarely prosecuted. In Italy it is legal, but in the US you may be charged with trespass.

And plenty to drink

And plenty to drink

Here is a great article about what they call in the US dumpster diving, with an interesting shopping list of what was found, and the pictures in this post are taken from the event.

And it is not just rotten old tomatoes here we are talking about. Many things that are close to their sell by date are thrown out. In Cambridge Mass where I live there is what I refer to when speaking to my kids as ‘the expensive coffee shop’. It is good coffee, and the cakes are fantastic, but it is a little on the pricey side. But if you go 10 minutes before closing and buy a coffee they offer you a free cake, and as they are pushing you through the door at closing time you are expected to take scones, cakes and left over bread home, for free. Better than throwing it out they say, and they are right. It does however pose a problem for the economy, with people like me giving their secret away and the place filling up 5 minutes before closing time, although you have to be shameless to go every day (get your friends involved).

One thing that we have lost is the skill of home preserving foods. When we have all of these extra ripe vegetables we eat what we can, but when there are just too many they end up in the bin. Well if we learned to pickle food we could preserve it and avoid all of these problems, there are plenty of pickling lessons on YouTube, you can also freeze almost anything if you know how to do it correctly.

If you are not up for climbing into a skip and you are ever in Copenhagen, why not try the restaurant that serves only waste food? See this report on the BBC, it looks good, and I am glad to see someone is doing something with all of this good valuable nutritious stuff.

And the moral of this weeks story is that people are hungry because of economics, politics and logistics, not because there isn’t enough food to go round. You might like to think about that when the industrial agricultural food companies are touting GM as the answer to global hunger.