Tesco launches supermarket sat nav

Ever got lost in a supermarket? If so Tesco have now come to the rescue!

If you can’t seem to find those baked beans, you could soon be able to use a sat nav to help! Yes it’s the same sort of technology that you have in your car but it comes in the form of a smartphone.

Currently Tesco are trialing a new app for Google Android powered smartphones which allows you to enter your shopping list and then the phone will give you directions to the isle and shelf that you can find your items in. Pretty impressive huh?

Tesco LogoThe idea is that it saves you time, meaning you can be in and out much faster. This could make supermarkets less crowded in the future, which could mean less space is needed for people and more for food and other goods.

One of the key ways in which supermarkets like Tesco and Asda make their money however is when people spot products on the way to finding their next item. Often ‘special offer’ products will be placed in areas of the shop that you are bound to walk past and notice.

This behavior from the supermarkets has left some critics believing that supermarkets may program the device to take the ‘scenic route’ in order to get you to buy more, rather than get out quicker.

If you live in Essex, Tesco’s Extra stores in the area are currently trialing the system, so be sure to check it out and leave us a comment 🙂


Because the application is still under development, you have to apply to a testing group to be able to try out the new technology. Soon however, if the service proves successful, Tesco hope to role it out in all of its stores and on multiple platforms – Blackberry and iPhone being the next most obvious systems.

What do you think, could this really improve your shopping experience, or is the way forward online shopping anyway?

Is your smartphone too clever?

Smart phones are amazing. 50 years ago who would have predicted that you could hold a device smaller than your hand that could:

  • Take pictures
  • Connect with your car
  • Listen to music
  • Send text messages (SMS)
  • Make a video call with someone on the other side of the world
  • Track your location
  • Surf the internet
  • Understand your voice commands
  • …and loads loads more

Notice anything that could be a security risk from the list above? Well if you listen to the news, you will probably have heard the bad PR iPhone have got themselves by discovering a glitch which showed everywhere their owners had been!

Is the iPhone Safe?Apple have denied that they have been tracking users, but if someone got hold of an iPhone they would be able to download a list of every place that that phones (and probably it’s user) had been to, via the use of GPS.

Do you think that all these flashy features come at a price? Is the security of our private information being exposed more and more in this modern-day ‘technology powered’ world?

The thing is, it isn’t just the iPhone – the iPad has also been tracking users locations!

If you want to find out more, check out this online Q and A page on Apples website.

Another privacy issue…

A few days later Sony announced that it was taking down its PlayStation Network service, due to hacking which affected 77 million gamers!

Sony say that that the data might have fallen into the hands of an “unauthorised person” following a hacking attack on its online service. This data it thought to include things like names, passwords, addresses, date of births and email addresses. Another reason why it’s very important not to use one password for everything.

If you think you might have been affected by this other breach in security, check out Sony’s blog post on the issue.

Your views

Are we too dependant on technology? Do we give away too much information (often sensitive) about ourselves? Do firms really need all this data from us, and do they need to take a greater responsibility in implementing more measures to keep our info safe?