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Technology Bloggers adopts post authorship

3 Replies Christopher Roberts

Until recently I haven’t been as aware as I probably should have been of the Google update, which allows authors to claim authorship of their posts in the SERPs.

I was recently talking about the blog in the (Google) Webmaster Central Help Forum, when someone suggested that we should use Google Authorship. I had heard of it before, but wasn’t 100% sure what it meant, or why we should take the time to adopt it.

So after a little research, I am here to present my findings to you 🙂

What is Google Authorship?

Google Authorship is a relatively new part of search results, whereby Google shows the (Google+ profile) avatar of a person next to articles they have written in the SERPs. This means that people know who wrote something, even before they visit the page.

Google will not only give an avatar which it fetches from the writers Google+ profile, but it will also link to that persons profile. It might also provide additional information like how many circles the person is in. See the image below for more of an idea of how it looks.

Examples of authors Google+ profiles in the SERPsHow Can I Claim My Posts?

If you run your own blog, and you are the only person who ever writes on it, it is dead easy. Just add a link to your Google profile page with ?rel=author after it, and with the text being the same name as your Google profile, to your profile, or just every page of the blog.

The code would look something like this:

<a href="https://plus.google.com/114686389155717038852?rel=author" rel="author" title="Christopher Roberts on Google+">Christopher Roberts</a>

What if I Run or Am Part of a Multi-Author Blog?

If you are part of a blog with multiple authors, it can get a bit more complicated. Basically, the admin needs to make sure that there is no sitewide Google+ profile link, as that could mess things up. Each individual author will need to either link to their Google+ profile with the tag rel=”author” on every post they write, or link to their profile page on every page they write with the tag rel=”author” and then on their profile page link to their Google+ profile with rel=”me”.

It may sound a bit complicated, but it does make sense. If you don’t own a site, don’t worry about it. If you do and need some help, ask me in the comments, or send me a message 🙂

How Do I Claim Authorship of My Posts on Technology Bloggers?

Recently I have been very busy tweaking bits of WordPress’s code, in order to make it as easy as possible for you to claim authorship of the posts you write on Technology Bloggers.

There are three really simple tasks you need to complete. The first is to go to your Google+ profile ‘About’ page and under ‘Contributes to’ add Technology Bloggers – https://www.technologybloggers.org. The second step is to copy your Google+ profile URL and paste it into the ‘Google+ Profile URL’ box on your WordPress admin profile page. Finally in the box below (‘Google+ Name’) add your name as it appears on your Google+ profile. That is it! The blog does the rest of the work for you, and adds a link to your Google+ profile to your writer profile page.

Screenshot Technology Bloggers Admin Profile - Google Authorship

A screenshot of the data you need to fill in on your profile, in order to claim authorship of your posts on Technology Bloggers.

If you don’t have a Google+ profile page, your link will just direct to your WordPress profile page. Not sure what I mean? Don’t worry, if you don’t have one, nothing bad will happen!

I have updated the post guidelines to include a section about how to link to your profile, however this article probably has a more detailed explanation!

A Final Word About rel=”author” and rel=”me”

If you are still confused about rel=”author” and rel=”me”, look at it this way: rel=”author” lets search engines know that the URL with that tag in is pointing to your author profile, be that WordPress, Google+, about.me or another; rel=”me” lets search engines that the URL with that tag in is another website/profile/blog etc. that is yours.

To see the Google Authorship in action you will have to wait a while for Google to index the pages and register the authorship. To check that your code is working okay and that Google can find your authorship, try using Google’s Rich Snippets Testing Tool.

For more information on Google Authorship, please check out Google’s help article on it.

What we now know about Facebook

21 Replies Christopher Roberts

As you may have heard, Facebook plans to become a public limited company (plc) and float on the stockmarket. It hopes that this will raise around the sum of $5 billion USD (this is only about half what most people thought it would try to raise) in finance for the business, a colossal amount!

Facebook's LogoThanks to the flotation it is estimated that around 30% (roughly 1,000 people) of the companies employees will become millionaires! That said, Mark Zuckerberg is reducing his annual salary to just $1 as of January next year. Why? Because he will have shares estimated at the value of around $100 billion!

Anyway, due to Facebook wanting to become a plc, it needed to release more detailed financial data than it ever had before, into the public domain. This means that we now know much more about this previously rather secretive internet giant, than ever before!

Finances

Thanks to its choice to become a plc, we now know that Facebook makes 85% of its income from advertising. Furthermore we know that last year it made almost $4 billion USD! Out of this, it turned an impressive 25% into profit, bringing it in $1 billion (supposedly exactly) in net profit.

It is now possible to value to company as a whole, and it is thought to be worth $100 billion USD. To compare that to other industry giants, Amazon is valued around the same amount, eBay is values at about half that figure, and Google is thought to be worth double that.

Ownership

Facebook will still be owned and controlled largely by Mark Zuckerberg. He currently owns 28.4% of Facebook and has a majority in terms of voting rights with over 50% of votes. Basically Zuckerberg owns Facebook still, and he seems to want to stay in the driving seat for a while yet!

Mark Zuckerberg the founder of FacebookUsers

We now also know that Facebook have around 845 million active users around the world, of whom, around 450 million visit the site very regularly – that is a crazy amount!

The Future?

Facebook would be worth nothing without its users. Some people say that its users are not Facebook’s customers, but in fact the networks products. If people get bored or move on, the site will die.

If you were buying shares in an internet based business, Google would probably be a much safer bet than Facebook, as its future looks much more certain. Facebook may pay massive dividends to investors in the future, or it may go into decline and cost investors a collective $5 billion!


Friends Reunited was once great, now it stands in Facebook’s massive shadow, as does Myspace, Bebo, Foursquare and many other social media sites. All these sites how now been superseded by Facebook, the question is, will Google Plus or something else dwarf Facebook? Personally I believe that in 10 years, there will be something bigger, but we will just have to wait and see 🙂

Google prunes some of its branches

18 Replies kellytheblogger

It is that time again at Google when it has to prune some of its various branches. Since Google co-founder Larry Page took over the reins as CEO in April last year, Google has been reducing and trimming its projects to renew and regain focus.

Google has come under investor scrutiny as it is facing increasing competition from both Apple and Facebook.

This spring cleaning is part of the various cost cutting and refocusing efforts. In the latest cleaning exercise announced a few weeks ago, Google will be pulling the plug on seven of its projects.

1. Google Knol

Google launched Knol in 2007 to help improve web content and as a challenge to Wikipedia that enabled experts to collaborate on in-depth articles. Knol will be available till April 30, 2012, to enable users to download their Knols to a file and/or migrate them to the WordPress platform. After that till October 1, 2012, Knols cannot be viewed but users will be able to download and export content. After October 2012, the Knol content will no longer be available.

2. Google Gears

Google has closed the Gears browser extension for creating offline web applications and stopped supporting new browsers in March this year. From December 1, 2011, Gears-based Gmail and Calendar offline will not work across all browsers, and Gears will not be available for download from late December this year. Google announced that this is part of their effort to help incorporate offline capabilities into HTML5. Users can access Gmail, Calendar and Docs offline in Chrome.

3. Renewable Energy

Google has abandoned its ambitious plans to make renewable energy cheaper than coal. Google had started this project in 2007 as a means on driving down the price of renewable energy with a strong focus on solar power. Google announced that the head of the project, Bill Weihl (William E. Weihl) has left the company and it believes that other organizations were in a better position to take its efforts to the next level.

4. Google Wave

Google has earlier stopped further development on Google Wave. Now it has announced that as of January 31, 2012, Wave will be available as only a read-only version and users won’t be able to create new ones. This will be completed closed on April 30, 2012. Users can transfer individual waves using the existing PDF export feature.

5. Google Search Timeline

Google will be removing this feature that displays a historical graph of results for a search query. Users will now be able to restrict any search to particular time periods using the refinement tools on the left-hand side of the search page. Uses who wish to view graphs with historical trends for a web search can use Google Trends or Google Insights for data since 2004. If you need more historical data, the “Ngram Viewer” in Google Books offers the same information.

The Google Trends Product Logo

6. Google Friend Connect

Google Friend Connect, which is a social feature, will be discontinued from March, this is because Google wants people to start using the Google Plus social network instead.

7. Google Bookmarks

The feature will become unavailable from December 19, 2011. This enabled users to share bookmarks and collaborate with friends. The existing bookmark Lists will be retained and labelled to make it easier to identify. The other features of the Google Bookmarks will keep on functioning. The change won’t affect the non-English users as it was an English only feature.

This spring cleaning is only a sign that Google knows that it currently faces big competition, so it needs to make sure that it discontinues disused/inefficient services it provides.