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Ads online – you have a choice

2 Replies Christopher Roberts

The internet is full of ads. There is no escaping that fact that despite it being a free web, the word ‘free’ probably means you will have to put up with an awful lot of adverts. People who work online have to make a living, and ads is one of the most popular ways to do so – fair enough.

Sometimes you have to accept that we need ads to help keep so many free services on the internet running; information on blogs, free emails, forums and search engines just to name a few.

Many people believe that the ads are there, and that is the way it is going to stay. Useless information will get in your way when you are looking for useful content, but that is not entirely correct.

Advertisers advertise, ultimately because they want to boost their or their business or organisations income. Advertisements may drive sales, increase donations, raise awareness, promote a brand, offer freebies, or do a whole number of other things.

Most consumers (that’s people like you and me) think that adverts are an inconvenience, but need they be?

Advertisers are now getting clever, cookies are being used to track what you look at online, and are then used to present you with ads that are relevant to you, which you might actually find interesting.

Many people may find that a daunting prospect. Advertisers are collecting information about me in order to try to ‘improve my ad experience’ and at the end of the day get me to spend more money. Is that right?

Enter AdChoices.

The AdChoices IconThe Digital Advertising Alliance have founded a site called Your AdChoices, which gives you information about the choices you have about the adverts that you see whilst browsing the internet.

Would you rather the ads that you see online were relevant to you, or random? Now, for the first time, you have the ability to choose.

Hundreds of advertising hosts now use AdChoices, to let you personalise the way you view the web. Google, AOL, Adobe, Disney, Kraft, Microsoft, News Corp and Yahoo are just some of the big names that participate in the AdChoices scheme.

Here is an extract from the AdChoices website:

“The Advertising Option Icon gives you transparency and control for
interest-based ads:

  • Find out when information about your online interests is being gathered or used to customize the Web ads you see.
  • Choose whether to continue to allow this type of advertising.”

Still not understanding the concept? See if watching this video helps.

So you have a choice. You can choose to receive personalised ads, which could potentially improve your browsing experience, or you could choose to opt out. Your choice.

For more information, or to opt out, head over to YourAdChoices.com.

Sometimes, Technology Bloggers writers will choose to display an AdSense Ad in there articles. These all have the AdChoices button on them. I rarely add one, but for your interest, look below. Can you see the ‘i’?


What will you do, opt out or stay in? Do you think it is good that we are now offered personalised ads, or is it an invasion of privacy?

With regard to personalised ads I am undecided, but am slowly warming to the idea.

Are Antivirus and Firewall Sufficient for Good Security?

19 Replies Alan

Whenever people talk about computer and internet security, they talk about malware which consists of virus, trojan, worms, spyware and many more. When they come to talk about the solution for those threats, the solution is to get an antivirus and firewall to do the work.

The question now is, are they sufficient for a good computer and internet security? I would say ‘No’. It is very irresponsible to put the blame into that awesome software when you become a victim of malware infection. I believe that software like antivirus and firewall are there to help you in achieving good security, but not creating some sort of plasma shield to you.

The reasons why you have a poor security

As I said, you can’t blame the software for being too poor as the reason that you to get infected. Part of the reason why you are infected can be several below.

You are too careless when handling incoming links from email

Incoming links from emails especially from an unknown sender are usually malicious. They don’t lead to valuable site but either phishing site or malicious site. If you happen to land on a malicious site, your computer will most probably infected with virus, trojan, or worm the next minute.

If you don’t update and patch your operating system, the wounded area is the target for hackers

Sad to say, there is no such thing such as perfect software. Software is always 95% complete where 5% is the section for bugs and vulnerabilities to exist. It is the matter of time whether those vulnerabilities are found.

If the creator happened to find those vulnerabilities before the bad guys, they will still able to patch the wounded area. So if you don’t update and apply the patch, you will the one targeted by hackers to exploit your vulnerabilities.

You are the owner of your computer, not the administrator

Many of us think that being the owner of the computer means being the administrator as well. But do you know that Microsoft did not design it this way for us? There is an option to create a Standard User and there is User Account Control (UAC) so that we will use our computer in the way that we don’t have full privileges to do everything, same goes to the hacker.

A set of keysBy having a strict UAC, you will realize that every single time you run an application that might affect your System files, you will be asked for permission. The benefit here is, if a hacker tries to run an application to harm your system files, I bet you will know it as well when your UAC pops up.

My verdict to poor security

Having a bad security does not mean your antivirus is not efficient enough or your firewall is not solid enough. At times, it is the user who lacks of experience in handling computer threats. As a result, it is important to always stay alert whenever you are browsing the internet.

If you want to learn more about security, you can grab my copy of eBook for free on how to Build Your Own Security.

Blackberry or crashberry?

20 Replies Christopher Roberts

Since Monday, UK users of Blackberry smart phones have been without email, Blackberry Messaging (BBM) and internet browsing has been very ‘hit and miss’ since Monday – the 1oth of October 2011.

For three days now UK Blackberry users have been without their phones primary functions, and now it has spread to the US. Earlier today USA users of Blackberry smart phones have also been complaining of a lack of messaging.

The problem is also thought to be affecting Africa and the Middle East. Basically Blackberry messaging systems seem to have ‘crashed’ right across the world.


Blackberry’s owner (RIM) has said that the initial problem was caused by core and back-up switch failures.

Basically, one of Research In Motion’s back-up systems didn’t do what they were supposed to when something went wrong with the service, resulting in a massive crash! The system is designed to ‘failover’ to a backup system if anything happens. This worked fine in testing, but when Blackberry actually needed it to work, it didn’t.

The Logo of BlackberryMobile phones were only initially designed to call and then text, however smart phones were designed to provide so much more, hence why people who have paid a premium to get one, are not best pleased at the moment.

Blackberry is currently rates the UK’s top smart phone, up there with Google’s Android systems and Apple’s iPhones, so considering it faces such tough it’s very important in terms of the phones future, for Blackberry to sort the issues out pretty soon!

Blackberry have started a section on their website called Service Update, where users can get info on the status of what’s going on with the issue, what Blackberry are doing to get on top of it, and hopefully soon how long it should be until services are running normally again.

So what do you think? Do you have a Blackberry? Are you satisfied with your service? How do you think this will affect Blackberry’s future in the smart phone market?