The top 5 mistakes I have made in blogging

About a year ago, I started blogging on a niche topic, hoping to earn some income from it just like many other bloggers out there today. However, nothing comes easy and I have been through a lot in that one year period. In this entry, I would like to share the pain when I started out, by telling you the five biggest mistakes I made.

1. Meaningless domain name

I started out by naming my blog and want to find a domain name as close as possible to the name of my blog. On top of that, I have the fear as well to have a long domain name because it is difficult to remember. As a result, I ended up creating a totally meaningless domain name which I still have the regret today. People find it hard to determine the niche of my site just by reading the domain name. The lesson learned here is to have a domain name which can represent your niche as close as possible.

2. No keyword research

Wrong!After I had gained some experience in blogging and internet marketing, I begin to realize the importance of keyword research. It does not only help you to define the objective of your blog, but also identify your competitors. Keyword research can be pretty boring and that is why I made a mistake to skip it first, research later. The lesson which I learned here is to research first, write later.

3. A niche topic without focus

My niche is IT security and I know that I am going to write about security. Why is that not good enough? Because it is too general. During my first month, I had been writing everything about IT security such as news, tips and tricks, reviews, network security, computer security, internet security and many more. Readers that come to my blog can’t see the purpose of the existence of my blog and I think I failed terribly there. The lesson which I learned here is to start a topic in a very focused way, even if the target audience size is small and grow slowly from there.

4. Spamming dofollow backlinks

Everyone here knows the importance of “dofollow” links. In order for anyone of us to rank well in Google and other search engines, you have to build a lot of “dofollow” links. I build plenty of them from “dofollow” forums and none of them give me any boost in SEO. The lesson I learnt here is to spend more time writing quality content, which other bloggers will want to link to.

5. Started out with Blogspot

Have any of you tried migrating your blog from Blogspot to self-hosted WordPress? It is not really difficult but can take a lot of time to amend your previous posts to fit into your WordPress theme properly. If you really want to blog seriously, invest into web hosting and a domain name because they are not really that expensive.

What about your blogging mistakes? Have you done anything which you still regret today?

Jonny’s 7 Links Challenge Response

Well first a big thanks to Christopher for nominating me for this 7 links challenge post, and I will get straight into it. I should say that a couple of my choices are more like web articles than blog posts because there is no way of commenting, but as this is how I got into blogging and because the vast majority of my posts have historically been in this format I include them nevertheless (apologies if this is bending the rules). Now at last anyone can comment upon them here and I am all ears.

The Lucky 7 strikes again

Most beautiful

My most beautiful post involved an interview with a member of the US Congress, Michael Capuano. Congressman Capuano represents Boston and Cambridge, home of MIT, Harvard University, Boston University and 30 other research institutions, and the ward once held by President Kennedy. I was interested in the politics that lie behind technological development, and as he represents more scientists and global research organizations than anyone else on the planet I wanted to speak to him.

My wife thought I had lost the plot as I started sending e mails to Congress, but as you can see I did get in touch with him, he granted me an interview and I posted the transcription in its entirety and wholly unedited on the Bassetti Foundation website (with his clearance).

Most popular

Without doubt my most popular posts are within the series I wrote here on Technology Bloggers about the environment. Some of the posts created a lot of discussion and all in all the series got more than 50 comments. Within the series I would have to say that ‘Engineering a Solution to Global Warming’ was the most popular, and it certainly stirred some debate.

Most controversial

Although it passed by relatively unnoticed (a bit off target for Technology Bloggers but posted anyway) I would say that my most controversial post was that about US immigration. The post talked about the fact that technology has allowed US borders to move overseas and many travelers now enter US jurisdiction in a foreign airport before even boarding the aircraft. The ethical and political implications seem to have gone unnoticed however by the general public.

Helpful

The most helpful post is about buying spyware on the net, again on the Bassetti Foundation website. I did not buy anything I might add, but used the post lots of times to provoke debate in the various Italian secondary schools I worked in as an English teacher. Among other more obvious products the post is about mobile phone technology that allows a person to listen in to another person’s conversation and receive copies of their texts. All you need is the box or serial number from your girlfriend, boyfriend, wife, husband’s or anyone else’s phone.  You order the software over the Internet and it is downloaded directly into the phone (any smart phone will do) without the owner’s knowledge when they go online, and you spy. Some even allow you to listen to the surrounding area when the target phone is turned off using the inbuilt microphone. Not legal to use in most countries but legal to buy.

Surprisingly successful

My most surprisingly successful post involves an interview with Marta Milani, one of my ex students, also on the Bassetti Foundation site. Marta took up athletics while at school, and after leaving she became a member of the Italian Army athletics squad. I followed her career until one day I saw that she was competing in an international meeting where Oscar Pistorius (a South African athlete who races with 2 carbon fibre legs) was competing. I have an interest in prosthetics as one of my other posts here shows, one day having a new body part might seem a good idea, harder wearing, does not burn, stronger etc, it’s only like having a crown on a tooth or a new hip or knee after all. I tracked Marta down and interviewed her about the place of technology in sports. A couple of years later Marta managed to qualify for the World Championships and in an incredible result got to the semi-final. She will also be competing in the Olympics this year as current Italian champion over 400mtrs, and as a result my post gets a lot more readers than I ever imagined. Unfortunately the interview was conducted in Italian although the introduction and summary of the conversation is in English.

Underrated

Probably my first foray into blogging was and remains the most underrated post. Posted on the Bassetti Foundation website it did not receive any comments. The post is entitled ‘Drugs for People, Not for Profit’ and is a report on changes in how drugs companies conduct their business, the ethics and marketing involved in the production of new medicines and the falling rates of new patents.  It was is a complex post and took a lot of research (and reading) so I was rather disappointed, but I learnt from the process.

Excellent

Well I would have to say that I think my most excellent article appeared on the Innovation Excellence website in their blog entitled ‘Responsibility in the Processes of Innovation’. Although it didn’t receive any comments it was widely circulated, and I think that it is my best written to date. The article really looks like it could be published anywhere, it doesn’t look like a blog or even an online publication but resembles old school academia, and in fact I took the base from an entry in the Dictionary of Social Sciences about Responsible Innovation that refers to the foundation that employs me. I cannot take all the credit though as the piece is very much a joint effort, I translated the base article from Italian and expanded upon it.

Writing about your own work creates a strange sensation, particularly if you want to talk about it in glowing terms as required by some of the categories above, but it makes you think about your public voice. As I don’t know 5 other bloggers I am open to volunteers for nomination on my part, applications below.

Should You Create a Mobile Version of Your Website?

Chances are if you walk through your local town centre today, you’ll see somebody accessing the internet on their smart phone. It’s almost become a second nature.

Gone are the days of simple WAP access, people are now using their phones to browse their favourite websites and even shop online. In fact, it’s reported that netbook sales are down 40% so is this a sign that smartphones and tablets are overtaking PC’s as peoples preferred browsing method?

So should you create a mobile version of your website? In short, yes, and here’s some reasons why.

Mobile internet use is growing rapidly

According to some figures mobile internet access is now at 8.09% of all UK website traffic (up from 0.02% in 2009) so whether you like it or not, people are going to access your website from a mobile browser.

It’s not that difficult to create a mobile version

Of course it depends on how your website was built in the first place, but if it’s not archaic then usually incorporating what’s needed to make your website mobile friendly isn’t too difficult and doesn’t require starting from scratch.

Most websites don’t work well on mobiles

The fact is, the majority of websites don’t well on mobiles, in fact some of them are impossible to use, so it’s a great way to steal a competitive advantage and get in early ahead of others in your industry. That said, if you run WordPress or another blogging platform, there are plugins that can make your site ‘mobile friendly’.
Google's mobile website being used on an iPhone

Mobile users have different intent

When people use the internet on their phones, they usually have a different intent to a user sat at a PC. It’s usually on the move, and they don’t have much time, meaning they’re looking for something to solve a problem fast. If you do a quick search on mobile conversion rates for ecommerce you’ll find they’re very high. So if you design your site to cater for those needs you’re onto a winner.

It’s way more important than having an app

Since mobile apps became the latest novelty, many businesses have wasted good time and money on developing their own mobile application, of course these apps have their uses, but for the majority of businesses they are a waste of money and wallow at the bottom of the app store.

A mobile website doesn’t require separate development for Android, iPhone, Blackberry and doesn’t need promoting via an app store so is clearly a better choice for getting a return on investment.

Mobile browsing is still very new

Even though lot’s of people are browsing the internet via mobiles, it’s still a relatively new concept, and one that realistically can only every grow upwards due to how technology is advancing. Historically early adopters are the ones that reap the reward, so why wait till everyone else is a step ahead of you?

What about you?

How many of you have optimised your site for mobiles or considered it? Do you think it’s more important for blogs to or ecommerce sites to opimise for mobile? Or is it equally important for both?