A review of the environment and power series

Here I would like to review the series and look at the way people commented the individual posts, before concluding with a few lines about the experience.

Renewable energy renewing the Earth

In my first post I introduced the idea of environmental cost. This was the measurement that I wanted to use to address the issue of pollution, and more specifically that produced through energy use.

I tried to avoid the term ‘clean energy’, as I feel this overlooks certain aspects of all forms of production. Modern solar panels for example may provide clean energy from the sun but they themselves present issues during their manufacturing and disposal phases.

Another point I hoped to raise is that the problem needs to be viewed from a realistic standpoint. We are not all going to convert to a zero emissions life overnight any more than we are going to return to being a hunter and collector society that lives in caves. The world will continue to operate more or less as it does now, and it is through this framework that the problem should be addressed.

The first comment I received contained the following line from Vicky, and it really is worthy of note:

“I believe that each of us can help a lot in improving the health of our planet, the only problem is that we have great vision but no action. Why don’t we act first and through that action we start making some vision?” This is echoed by the quote from Gandhi that I used to open the first post, and could really be a manifesto for the series.

The second post was about cutting fuel emissions from transport systems, and it received a couple of interesting comments. Darci commented that even cutting emission by 30% (referring to the commercial use of Kites on ships) would be a great improvement, and I must agree with her. Neil’s comment included the following lines that are worth thinking about:

“It seems to me that over the past decade the builders of internal combustion engines have made some great breakthroughs in generating more energy from their engines with the same amount of input and we have seen the KW output of many engines jump significantly. It would be good to see these same producers working backwards to produce smaller engines that produce an adequate amount of power from a minimal amount of fuel.” An extremely astute comment I would say.

Post 3 entitled Cleaner Energy Production was one of the most commented of the series. I think this is because the technology described is on the verge of becoming commercially available, and because solar panels are now an every day piece of urban furniture.

The article also provoked a series of comments lead by the following from Custom Items:

“These are a great bunch of suggestions. It’s really sad that we all what we need and what is right but can’t do anything about it. I’ve always felt that the government was taking sides with the big corporations. In this world of ours, money and power talks.”

This obviously provoked discussion with the other commenters in agreement with the sentiment, some seeming to suggest that development is hindered by large corporations and governments and that although the people recognize the need for change they may be incapable of achieving it.

Not all doom and gloom though and I for one am optimistic and agree with some of the brighter outlooks expressed.

Post 4 was all about a report published by the Royal Society for Engineering in which they looked at possible ways of artificially cooling the planet. Again many comments were left, a couple of which raise issues that should be addressed.

The post involves the problematic debate around global warming. Two comments really show the diversity of belief that surrounds the issue, even though not taking radical standpoints. The following comment was made by Shane Ryans:

“In my opinion the earth has gone through many different cycles, throughout its lifetime. The earth has gone through ice ages so why would there not have been, for lack of a better word, “hot” ages. What makes today so different from the past. We are just going into yet another cycle. Now that being said, I am sure that we as a race have made the circumstances different and added to the problem and sped up the process, with all the different chemicals and air pollutants we have introduced into our environment. I do hope that scientists can come up with a viable solution”.

Although Shane does not make the line that humans do not contribute to the problem, many people do, and go on to argue that the greenhouse effect does not exist. From their point of view any change is merely a product of nature. People that espouse this line have powerful lobbies, and invest large sums of money to promote their line to the point that the debate has become a business, and dirty tricks and smear campaigns abound. See this page on Wikipedia for plenty of information and links to further reading

Returning to the post a second comment made by Virtual Stock Trading runs as follows, the edit is mine but you can see the original comment where it was left:

“I don’t think there is any doubt on global warning…….. But the process is very gradual and will not significantly affect anyone living today.”

I cannot agree with the final line. Global warming is affecting communities all over the world as we speak. Sea levels are rising and threatening the very survival of some of theMaldivesIslands, flooding is rife in low-lying countries and London has to thank the Thames Barrier to avoid Joe Strummer’s classic prediction. And a simple look at its use tells a story, it was closed four times in the 1980s, 35 times in the 1990s, and 80 times since 2000.

Post 5 was a review of inventions and power generating machines that profess to generate free or pollution free energy. It did not generate the number of comments that the previous posts managed, but Samantha returned to the non support from governments and big business argument once more:

“Actually, there are so many inventions nowadays that can actually lessen our cost and pollution as well. However, they are having problems of getting support from our government. Of course, this body is after of money from businesses like big petroleum companies.”

From a personal point of view writing the series gave me great satisfaction. I have all the articles on a single file and it looks like a small book! I wrote 2 of the articles before posting the first, as Christopher suggested, and it was a very good idea. I wanted to reply to each comment and that took a lot of time, so I found it quite a strain researching while the series was running (each post took about 6-8 hours to research and write).

I found all of the comments interesting, and thank everyone who took the time to post. I did not have the problem that I sometimes have of people missing the point. I do not like to express my arguments too openly and rely on a bit of intuition, and sometimes this is lacking and I find comments that express the opposite of what I wanted to convey. This was not the case during the series, and that pleases me.

I can definitely recommend the experience, and will undoubtedly write another.

UPDATE: Jonny has compiled a fantastic PDF publication of his series which contains every article in the series, and the responses each article got. You can view it on the blog here Can We Improve the Health of the Planet? A series by Jonny Hankins.

Eight tips to consider before building a mobile websites

With over 75 million Americans accessing the web through mobile phones, we can conclusively say that mobile web browsing has come to stay. comStore statistics recently reported that 50 million people in the United States have an Android, iPhone or a BlackBerry phone.

The Logo of BlackberryWhat these huge numbers clearly mean is that your business can not afford not to provide a mobile website for a convenient browsing experience for your customers. Mobile websites are starting to become a ‘must have’ for any kind of business today.

The rate at which people are accessing the web today throughout the world from their mobile phones is becoming increasingly clear that any business that wants to remain in business must leverage the opportunity of mobile browsing. It is easy, cheap and quick to do it today; in fact, some web design companies render this service for free. But before you decide modifying your existing website to make it compatible for mobile handsets, put these things right:

1. Page Size

It is important to assign a simple style for all mobile websites, the page size also small. Remember that 20KB is the maximum page size for all mobile friendly pages. If you can use less than 10KB making everything nicely fitted for any kind of phone, considering that users are charged per KB of mobile data you will be doing your business good.

2. Coding

There is actually no special coding required for mobile websites. Using XML or XHTML for your mobile friendly site is much easier and faster. Using basic HTML and CSS is also good. Carefully craft with target key words the filenames, title tags, heading tags and description meta tags to fully maximize the optimizable content present.

3. Content

There is actually no special way to arrange content for mobile websites. The rule is simply-all mobile websites should be readable and easy to navigate, since your visitors are on the go and may not want to waste time on something difficult to read or surf. As for the content typography, it is preferable to use headings to control the font size.

4. Images

Most mobile phones take longer time to load images. Use graphics and images as little as possible only where necessary, this will aid easy navigation for your mobile website users. Jpeg, gif or png are best formats for mobile images because they are very much light–weight. Compressing your pictures to avoid zooming is something you must not forget.

5. Layout

Mobile browsing is quite time consuming, so ensure you put all the most important information you want your mobile website users to see on the top of the page your company logo should be included as well. Left and right navigation should be minimized because it is difficult navigating with a phone.

A better option is to arrange all your content in a single column. Tables should not be used, but if necessary no more than 2 columns, rows and column merging should be avoided.

6. Page links

Back buttons and links are features of all good mobile websites. Providing them will help visitors escape dead ends, though, not all phones are designed with back buttons.

7. Domain Choice

Ensure to use a mobi domain which clearly indicates a mobile friendly experience instead of .edu, .com, .org etc, which generally stand for desktop browsing.

8. Test Run

Your mobile website should be tested on multiple devices. This will help you know if your site will provide a good mobile experience for users.

How does Google make money?

The other day someone asked me how Google makes its money. At the time I called upon the knowledge I had and talked about the ads they have in the search results, the Chromebooks and Android systems they are selling, and Google Apps and Docs.

This week Google announced, it was disappointed with its 27% rise in revenues. Yes you read right, it was disappointed! Profits were up 6.4% and revenues 27%. In the same period, (the last quarter of 2011) Microsoft saw its revenues rise just 5%, and its profits fall by 0.15%!

Here is the interesting (weird) thing, Google’s share value fell 10% after the announcement, whilst Microsoft’s grew by around 2%! How crazy.

Anyway, this got me thinking, what are all the way Google makes money, as that is a lot to get just from the ways I mentioned.

How does Google make money?

The fact is, the majority of Google’s revenues come from the ads it presents to users on search result pages. However in recent years it has started making more and more money in other ways. So what are these other ways Google makes money?

Chromebooks

Introduced mid last year, Chromebooks are laptops powered by Google Chrome OS, where the laptop and the internet are one. There are no programs, desktop or start menu, the who experience runs from the cloud, utilising all Google’s (and other) online applications.The Google Chrome Logo

Samsung and Acer are the two firms which currently offer Chrome OS powered laptops, however expansion to more brands in the future is inevitable. Samsung and Acer obviously take their share the sales, as will Amazon and the other places Chromebooks are sold, however the laptops do make money for Google.

Android

I assumed that Google made money from Android, however I was wrong – Google does not make money from its Android mobile operating system. Android is a Google-led open source mobile OS framework, however Google does not profit from it.

Google Android's Logo

YouTube

Since Google bought YouTube in 2006, the site hasn’t been that profitable for it. YouTube is now the site with the third most traffic on the web, meaning that it has huge potential, however until recently, it was only making money from ads.

Before Google AdSense ads used to appear alongside videos, which they still do, however now they also advertise within videos too. Furthermore, YouTube have started offering online movies, which users can pay to watch from the comfort of their own home – or wherever they are.

Google Storage

Many Google services offer online storage, however this is only a finite amount. Should you want to purchase extra storage for Gmail, Google Docs, Picasa or Blogger (photos on blogger, not posts) then you can do so from Google Storage. I doubt this brings in Google a lot of revenue, but nerveless, it makes the internet giant some money.

Google Store

Google have an online store which distribute to may different locations around the world. They sell everything from branded keyrings and juggling balls, to t-shirts and even accessories with past Google Doodles printed on them.

DoubleClick, AdSense and AdWords

The majority of Google’s revenues come from the advertisers who use AdWords and DoubleClick. These ads are then either shown in the search results, or on websites which host AdSense units. Google makes lots of money out of ads. It doesn’t tell AdSense hosts what cut of the advertisers fees they get, but it makes Google a lot of money, so I would guess that they take home more than website owners hosting their ads.

Other Ways Google Makes Money

These are not the only ways Google makes money, other ways include, Google Apps for Business, Google Cloud Connect, Google Docs, Feedburner (through ads), Google Earth Pro, Google Mini (where you effectively buy the Google search engine to use on your own site/intranet), Google Checkout and more.

Hopefully this gives you some insight into just how many ways there are that the search giant that is Google makes money.