File Sharing: Is Your Business Getting the Most Out of It?

Has your business ever reached a point where it’s run out of spare capacity for important files on its hard drives? If so, you might wonder what you could do to make sure it never happens again. The same might go for moving large files around, which can be fiddly at the best of times when email accounts cannot cope.

More room

A business can never have enough spare capacity for files. A growing number of businesses throughout the world have turned to cloud computing to help do both for a variety of reasons, which include:
Data servers

  • Being able to store files online in a ‘cloud’, an online space where they can be accessed securely.
  • Being able to share files from the cloud with clients and colleagues – collaboration is also possible.
  • Providing a viable alternative to a traditional server which is far more cost-effective.

While all this is help to make using the cloud palatable, there may be a possibility that businesses aren’t getting what they expect from some cloud storage providers, and that’s where enterprise cloud computing services like Egnyte come in.

Value for money

As with everything else they buy, businesses should make sure they get the most from their cloud storage and online file sharing package. There are a number of pitfalls facing companies who turn to the cloud for some of their IT solutions which they would do well to avoid.

The main one is the limits placed on the amount of file space you have to work with and the size of files which you can share. Many providers have limits in place, so it’s important to get as much space for as little money as possible. Also, consider what your business needs – how big are the files which you share and how much space do your files take up?

As this article states, the way in which your file sharing vendor affects your internet connection is also important. If you have several file sharing accounts, they could slow your internet speed down, so take that into consideration before choosing the right service provider.

Safety first

Another factor that should influence choice of a cloud file sharing provider is the security of their services. Most providers have security software which limits opportunities for accounts to get hacked, while a few have taken extra steps to make users’ accounts practically impervious to even the most sophisticated malware.

SEO – becoming a victim of your own success

If you succeed, others copy you. Some say that this imitation should be seen as flattery. Those who are being imitated may just think you are being plain darn rude.

This is a story of how I had an idea, and that idea trued into an overnight success – with yours truly receiving nul points for it.

Okay, I am over dramatising things here.

SEO

Quite ironically, one of the toughest industries to succeed in is SEO, as the market is hugely over saturated with literally tens of thousands of people and firms, offering their services to help you “reach top of Google” or rank “on page 1 for your keywords” – believe what you will. Food for thought: Google the term ‘SEO’, and there are (to quote Google) “About 224,000,000 results“. Who is top? No, not the best SEO agency, but Wikipedia – naturally!

My Success

Anyhow, the story goes that I had an idea, an idea to make a new image for an article. One of our writers had contributed a guest post, and in that article they talked about SEO. I thought that an interesting image to accompany the article would be an upward pointing arrow (to demonstrate improvement) and the word ‘Google’ balanced on top.

I found an image off the internet, and took Google’s logo for the text, and set about making a large, high quality version of my idea.

The image I created can be seen below.

SEO Graph - GoogleQuite a good image I thought. Apparently, other people like it to. After just 4 months being live on the blog, many other people have found it in Google, and the image now ranks in the top 25 images when you Google Image Search the term ‘SEO’, and the top 10 when you type ‘Google SEO’.

Okay it ranks on an image search, not a ‘web search’, however I still got an image of my design and [part] creation, very high in the SERPs for a very difficult keyword.

The Problem

The problem was the aforementioned popularity. As I opened: “If you succeed, others copy you” – it’s true.

After just a few weeks of the image being live, it had been copied, and Technology Bloggers (the image source) was no longer the site that showed up with the image, as other sites with higher reputations (in Google’s view) stole our limelight.

As the images creator, I believe that when people find the image in Google and then click on it, they should be taken to our site, as without this site, there would have been no image! However we don’t show anymore.

Stealing Images

This lead me to think about stealing images. I was unhappy that other people were taking my work and passing it off as their own, and benefiting more than me because of it.

However who am I to moan, as I steal images too. If I like an image I will use it in an article. Is this right? Possibly not.

Ideas lightbulb

The ‘light bulb’ image I used in my post yesterday.

That said, when using images, I tend not to lift the image straight off a website and put it in my post, I will usually modify it in some way first, so that the image is different from the creators version. I feel this is slightly more justifiable than just ‘stealing’ another’s work.

Take the image in my post on Monday, the idea light bulb, that wasn’t my image, but I resized it and added some text to it – therefore making it a variation, not a copy.

In my Google SEO image, the SEO graph image was an origional image, as was Google’s logo; neither of these images belonged to me, but I still used them.

Right and Wrong

I feel that straight out lifting and pasting images is wrong, and anyone who has ever suffered because of my use of their image, I apologise, get in touch and I will see what I can do.

If you modify an image in some way to make it your own, then I feel you are in a slightly different position.

The Fight Back

As you have probably gathered by now if you are a loyal reader, I [sometimes] have a mild case of perfectionism and am one to constantly tweak, change and improve.

After a while I started to dislike the image I had made; the letters were a little skeewiff and the shadow at the bottom finished a little abruptly.

So I went back the the drawing board and remade the image, but better.

I knew if the last image was successful, and this one was better then it would probably be more popular and therefore shared even more, so I hatched a plan. I decided to watermark the image, very faintly, with Technology Bloggers web address. I don’t really like watermarking much, but it seemed to be the only option I had.

Below is the new image.
Google SEO ChartNotice that there is no watermark on the smaller version of the image, however if you click on the image, the big version does bear the watermark. If you want to use a small version, fine, no problemo. If you use the big version, you advertise our site – simple. That way, if the image is stolen, all credit is not lost, and hopefully, Technology Bloggers should show in the search results for the image, as we have the biggest version hosted on the site.

UPDATE: I have updated the SEO image again! Click the link to view the new version. 🙂

Struggling to write

When most authors are struggling to writer, [ironically] they often write a post about what to do when you get ‘writer’s block’, hoping it will kick-start their writing back into gear.

I am struggling to write, as you may have noticed from the sparsity of posts this month – this is only post 9, and we are already 25 days into February.

Ideas lightbulbThe typical ‘writer’s block post’ will contain thoughts and ideas on how to stimulate that fantastical, creative chunk of your brain that is responsible for your ideas and your best works.

My problem isn’t that that part of my brain is taking a nap, quite the reverse: its in overdrive!

Many bloggers give the famous advice “find your niche and stick to it”. I like to defy the trend though, and we are a different sort of blog, hence we can take a different sort of approach to blogging. As a writer for Technology Bloggers, you are literally spoilt for choice when it comes to what to write about. You could research innovating new technologies, explore how the internet is changing our lives, educate on the world of SEO, discuss blogging practices – you get the picture, we aren’t just technology!

With so many topics, how do you choose what to write about? Do I aim to help you with a ‘how to guide’, wow you with a ‘facts and stats’ post, inform you with my take on a breaking news article, teach you how something works, what do I do?

You have no idea how many posts I have started to write, saved as a draft and then abandoned because something more interesting has sprung to mind.

I am going to focus. You can expect more. A few weeks ago I wrote about what I perceived to be the the blogging dilemma: quality vs quantity, and you should have taken from that post that I will only ever post stuff that I think you (or someone else) will want to read, and stuff which I believe is ‘quality’.

Enough said. Now to get writing proper posts.

Your Input

On a final note, do you have any suggestions/requests? Is there anything you want me to explore? I will gladly take ideas for posts. I won’t always run with them, but if I like the idea, I shall try.

Anything unclear about how we run things, or what you can expect?

Have faith, we shall battle on!

P.P.S

On a [final] final note, do you think my writing is getting too casual and informal?

I notice I am changing the way I write, and part of me likes the change, but another part is anxious that I may loose my credibility. You know me right?

Anyhow this is blogging, not literature!

P.P.P.S

The above ‘P.P.S‘ was going in another post, but I thought it fitted in here better 🙂