Business Category Archive

The benefits of remote working for SMEs over winter

2 Replies Andrew Doyle

In order to help small and medium enterprises (SMEs) continue to operate in severe weather conditions over winter, industry experts now advise small firms to consider implementing flexible remote working systems, allowing employees to work from home.

Business man's hand writing virtual private network concept

Remote working has grown to become an important element of business productivity for SMEs.

With the current technology available, firms now needn’t suspend their business in severe weather, with a combination of remote technologies and common sense allowing SMEs to continue trading.

Remote working can maintain productivity and reduce office costs over the winter months. Studies have found in the past that employees working away from the distractions of their desk and the surrounding office environment increased their productivity by a considerable margin.

What exactly is remote working?

Put simply, remote working is when people do their work at home or outside the workplace. With the current financial climate tighter than ever, businesses are always looking to bring down their running costs and remote working is one way of achieving this goal.

In many industries Virtual Private Networks (VPNs) are created to enable employees to login to a company network and access all the information they need to carry out their work, whether it is word documents, emails or project briefs. Remote working also enables businesses to employ and outsource work to people all over the world.

There are many other advantages of remote working for both small business owners and employees alike:

Advantages of remote working for SME owners

  • Fewer office costs – with staff able to use remote and cloud computing to access emails, files and any other necessary information, SMEs can cut costs such as printing, electricity and any other staff management charges.
  • Increased productivity and results – Instead of having to down tools and stop work on client projects, owners can allow staff to carry on their work from home. This is also an excellent employee incentive as staff can save money on travel to and from the office or studio.
  • Greener working – remote working can dramatically reduce a businesses’ impact on the environment by reducing the number of employees that commute to the office or studio.

Advantages of remote working for employees

  • Enhanced work-life balance – employees that are allowed to work remotely in severe weather naturally have an improved work-life balance, with the ability to spend more time with children and spouses.
  • Reduced stress levels – taking your employees away from the cut and thrust of the office environment can reduce stress levels. Remote working in more comfortable, homely surroundings can foster greater productivity.
  • Increased trust and responsibility – While SME owners must choose the right people to work remotely, those fortunate enough to be able to work from home will have their morale boosted by the extra trust and responsibility placed upon them by their employer.

The key challenge for SMEs is to ensure employees are disciplined enough to handle the freedom of remote working. Today an increasing number of small business owners appreciate the benefits working from home can bring to their company.

Should You Create a Mobile Version of Your Website?

8 Replies Jonathan

Chances are if you walk through your local town centre today, you’ll see somebody accessing the internet on their smart phone. It’s almost become a second nature.

Gone are the days of simple WAP access, people are now using their phones to browse their favourite websites and even shop online. In fact, it’s reported that netbook sales are down 40% so is this a sign that smartphones and tablets are overtaking PC’s as peoples preferred browsing method?

So should you create a mobile version of your website? In short, yes, and here’s some reasons why.

Mobile internet use is growing rapidly

According to some figures mobile internet access is now at 8.09% of all UK website traffic (up from 0.02% in 2009) so whether you like it or not, people are going to access your website from a mobile browser.

It’s not that difficult to create a mobile version

Of course it depends on how your website was built in the first place, but if it’s not archaic then usually incorporating what’s needed to make your website mobile friendly isn’t too difficult and doesn’t require starting from scratch.

Most websites don’t work well on mobiles

The fact is, the majority of websites don’t well on mobiles, in fact some of them are impossible to use, so it’s a great way to steal a competitive advantage and get in early ahead of others in your industry. That said, if you run WordPress or another blogging platform, there are plugins that can make your site ‘mobile friendly’.
Google's mobile website being used on an iPhone

Mobile users have different intent

When people use the internet on their phones, they usually have a different intent to a user sat at a PC. It’s usually on the move, and they don’t have much time, meaning they’re looking for something to solve a problem fast. If you do a quick search on mobile conversion rates for ecommerce you’ll find they’re very high. So if you design your site to cater for those needs you’re onto a winner.

It’s way more important than having an app

Since mobile apps became the latest novelty, many businesses have wasted good time and money on developing their own mobile application, of course these apps have their uses, but for the majority of businesses they are a waste of money and wallow at the bottom of the app store.

A mobile website doesn’t require separate development for Android, iPhone, Blackberry and doesn’t need promoting via an app store so is clearly a better choice for getting a return on investment.

Mobile browsing is still very new

Even though lot’s of people are browsing the internet via mobiles, it’s still a relatively new concept, and one that realistically can only every grow upwards due to how technology is advancing. Historically early adopters are the ones that reap the reward, so why wait till everyone else is a step ahead of you?

What about you?

How many of you have optimised your site for mobiles or considered it? Do you think it’s more important for blogs to or ecommerce sites to opimise for mobile? Or is it equally important for both?

Business networking in the 21st century

14 Replies Andrew Doyle

Business networking in the 21st century remains a critical component of building and maintaining contacts with like-minded entrepreneurs and existing and potential clients.

Business Networking in the 21st Century

Networking in today's world can be a very different prospect to yester year. Technology has created a whole host of new platforms with which businesses can network effectively.

The internet and social media has made it easier than ever to communicate with people from relevant organisations and networks and share knowledge, attract new clients and recruit new employees.

The combination of new social media tricks of the trade with the traditional means of liaising with useful resources and forging new working relationships means business networking is multi-faceted in the 21st century.

Make use of LinkedIn

LinkedIn is arguably the largest business-related social networking site on the internet and consequently is a great platform to build and manage your professional identity. LinkedIn has over 10,000 groups that you can join and participate in discussions and debates whilst connecting with corporate blogs in an effort to engage with your professional network.

Shout about your expertise

Don’t be afraid to display your expertise to potential clients and fellow professionals. Use social media accounts on Twitter and Facebook to build a virtual contacts book and offer regular snippets of advice that add value to your followers’ day-to-day working lives. If you’ve got something more in-depth to say why not consider writing a personal blog that can be a great way of building contacts and trust in an informal manner.

Encourage word of mouth

One of the main benefits of social media networks is that they encourage effective word of mouth marketing for products and services. If the response is positive and it goes viral it can be a major coup for emerging businesses. Similarly, it can be a very damaging experience if businesses receive negative feedback. However, in the main it is great for brand exposure and for building trust with potential clientèle.

Show your face at events

In order to become a familiar figure to like-minded entrepreneurs and potential connections it is important to engage with local business networking organisations and show your face at as many events as possible.

Death of the business card? No way!

Although you could be forgiven for thinking business cards may be somewhat defunct in their purpose with the accessibility of the internet and social media, it is still a very successful tool for attracting leads and referrals in the 21st century. A business card still makes that all-important first impression of your business to potential customers and subsequently it should be eye-catching and memorable, whilst being a treasure trove of contact information without being mundane.

Be selective with new contacts

It is highly likely you will meet a multitude of names and faces when business networking in the 21st century. However, the likelihood of staying in contact with all your new connections is very slim. Consequently you should aim to be selective with the contacts you touch base with on a regular basis – ideally entrepreneurs and businesses that can offer you something extra.

Business networking remains a crucial skill for successful entrepreneurs and effective networking will certainly add an extra dimension to your businesses’ growth potential.