What are virtual private networks?

A few weeks ago, Ranveer wrote a post about the different ways you can surf the net anonymously. In it he mentioned that you could surf using a VPN client. In this article I am going to explain what a VPN is.

A VPN (or virtual private network) is a secure network connection, which can be used to send files, browse the net and download material securely. As the transfer is protected by encryption, the data sent can’t be read if intercepted.

A padlock on an ethernet cableThere are three key parts of a VPN: a host computer which can send and receive data; the internet, which is used as a medium to transport/transmit the data; and a device which can connect to the network, in order to receive the data. The last part of the network (the receiver) isn’t essential, but without anything to view the data, what’s the point in sending it?

Put simply, a VPN allows two computers to talk, as though they were connected on a private network, when in fact they are connected via a public network – the internet.

The way VPNs work is by establishing virtual point-to-point connections, using encryption or dedicated connections. Unless you are an IT engineer, you probably don’t need to worry about how it works though, just know that it does!

VPNs are very useful for businesses, as it enables employees to access secure internal files, remotely, without a security risk, as the network connection is private.

There are many reasons why an organisation may choose to have a VPN. VNPs can reduce firms need to hire dedicated secure long-distance lines to transmit data, as they use the existing infrastructure in place which the internet uses.

VNPs also reduce the need for long-distance telephone calls, which can often be very costly, therefore reducing them could save a business a lot of money!

As a VPN is a way of privately and securely connecting, it therefore be used to access the internet anonymously. That links back to what Ranveer discussed in terms of browsing the net anonymously. The way a VPN works, the data you request from a website when browsing, would go through the VPN first, before it gets to you, therefore if you are in the UK and the VPN is in the US, the site would think you were in the US due to it being the VPN requesting the data. Make sense?

There are definitely benefits of having a VPN for businesses, and if secure data needs to be shared to remote locations, it is one of the safest. That said, if the host has an unreliable IP, then the entire network is affected. Furthermore, they can also be costly to set up, as you need expert knowledge to establish them, which is why many organisations choose to outsource them, offloading the costs onto a third party who’s core business is VPN, and can therefore offer the service cheaper.

Do you have access to a VPN as part of your work? I would be interested to know, so if you do feel free to share your experiences in the comments.

Sponsored: Christmas is on TomTom this year!

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Navigation systems manufacturer TomTom has just launched a Christmas campaign entitled ‘TomTom Gives you More’. Most advertising campaigns usually have a flashy advertisement which costs a large chunk of the budget, but this year, TomTom are taking a different approach.

If you live in the UK, you may know that food retailer Waitrose has decided that instead of spending tens of thousands on a Christmas advert this year, they are going to have a simple, cheaper ad and donate more funds (funds from the advertising budget) to charity.

TomTom are doing something similar to this, they haven’t blown the entire marketing budget on advertising, so are spending the remainder of the funds on prizes!

Don’t believe me? Check out their attempt at making a viral online ad – with their very limited budget!

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Despite the limited budget, I really like the video. That said I am not sure that mashing together some of the greatest YouTube virals will make a new one… I guess we will have to wait and see!

I suppose you could say that TomTom are taking the role of Santa’s helper this Chrismas, giving everyone the chance to win some extra Christmas presents!

The ultimate prize is six unforgettable driving adventure experiences for four people. The locations of the driving experiences are: Ruta 40 (Argentina); the Garden Route (South Africa); the Grand Alpine Tour (Europe); the Malaysian Roundabout; the Australian Coastal Route; and the Pacific Coastal Highway (California).

The routes all sound amazing, and I know from personal experience that the Garden Route in South Africa is the trip of a lifetime! I went last summer and was taken aback by the amazing scenery and diverse wildlife. I really loved my time in South Africa, it was a great experience.

There are also thousands of other prizes to be won, including navigation smartphone apps, Nike sports watches, gift vouchers, and state of the art TomTom sat navs.

So, how do you go about winning your extra Christmas presents? Well, if you go to TomTom’s website you can visit the competition page, where you get the chance to ‘unwrap’ a continent from the world map, which is festively ‘wrapped up’.

Unwrap the world - TomTom

The world, wrapped up for TomTom’s Christmas competition!

Once you have unwrapped a continent, you can upload a file, telling TomTom why you should win! The file could be a video, a song, short story, poem or anything else you feel you could do to persuade TomTom you should win! If your entry is judged as original and fun, you could win one of the trips on offer!

The competition runs until the 15th of January 2013, so you have plenty of time to enter and be in with a chance of winning 🙂

If you decide to enter and play the TomTom Christmas game, you can get extra coins (in the game) if you enter this code: Bloggers_TomTom which is unique to Technology Bloggers!

The changing usage of technology in business pitches

Making an impression can make the difference between success and failure. The ability to present either a prospective business partner or investor with a document or product that is professionally designed and of the very highest quality will either seal the deal or do a lot of the hard work for you. So many times people go into business meetings in an attempt to seal investment or new business and leave empty handed with the quality of their presentation often to blame.

Presentation projector in a meetingWith new business proving to be vital for companies in order to continue trading and expanding, the time has come when only the best will do. After all, more and more people are looking to seal the same contracts as you are and if you can find a method of standing out from the crowd, aside from your professionalism, the quality of your pitch and a list of high-flying client case studies then you’ve got a foot in the door.

When it comes to making these presentations, the traditional methods of printing off a few pages using your office printer with branded pages and a slightly more fancy cover page are a thing of the past – well, they are if you want to succeed. Nowadays it pays to invest in the very best technologies available, with firms such as Upper Case Design & Printing Cork offering to do all of your promotional work for you, so all you have to worry about is saying the right thing in the boardroom.

These services can be a huge weight off the mind of those going into the meeting, especially with so much on the line financially in difficult time for businesses of all sizes and all industries. If you can get someone to create high quality designs and marketing campaigns for you, like the graphics on your company website – which is often the first port of call for a lot of business partners and clients who may be considering working with your firm – or creating a DVD documenting some of your finest campaigns, even showing how you go about your business; then you’ve done a lot of the hard work in an exciting way that is likely to really engage with your VIP-audience, as that is how they should be viewed.

People looking to invest their time or money into your business want to be presented with professional-standard information and resources from professional people. You cannot take your business to the next level without going the extra mile yourselves and that involves investment in the latest technologies.

Times are changing and we are now in a world of tablet computers and DVDs as opposed to ring binders and cassettes and businesses need to adapt. A pitch cannot be won without making an impression and the best way to do this is to show that you’ve put the time, effort and money into acquiring the money or business of the people you’re meeting.