Author: Christopher Roberts

Christopher's Author Bio: Founder and editor of Technology Bloggers, Christopher is passionate about sustainable technology and environmental initiatives. He wants to popularise critical thinking, promote responsible innovation, and excite you about the world around us.

Why do we stick by Google and Apple but not Microsoft?

13 Replies Christopher Roberts

Apple’s Ads

I image that you have probably seen the Apple ads which are based around the two characters: Mac man and PC man. They have been released in various different countries with different actors playing PC and Mac.

The campaign which was known as the ‘Get a Mac campaign‘ was broadcast in North-America, the UK and in Japan, as well as on the web. In the USA Mac was played by Justin Long, whilst PC was played by John Hodgman. In the UK, comedy duo David Mitchell (PC) and Robert Webb (Mac) took the role.

Not sure what I am on about? Check out the video below:

If you enjoyed that you can find a whole host of similar ads in this Get A Mac Ad Campaign Collection YouTube video.

The UK Get a Mac campaign

Robert Webb and David Mitchell as Mac and PC

Apple have now removed the ads from their site, but they can still be found all over the internet. If you do a YouTube search for ‘Get A Mac’ or ‘Mac vs PC’ you get hundreds of results.

The interesting thing is, Mac only own about 7% of the computing market at the moment, that’s only around 2% up on four years ago.

Windows however owns more than 90% of the computing market, meaning that most of us have a Microsoft PC.

So why is is then that if you scroll down past almost any of the Mac vs PC ads on YouTube you see that the ratio of likes to dislikes is usually around 5:1. This means that if 1,000 people like the ad, just 200 dislike it. So despite most of us choosing to use a PC, we seem to support Apple, rather than Microsoft.

The Battle of the Giants

The computing industry was once dominated by the Apple-Microsoft rivalry, however in the last 5 years, Google has become a serious contender, making it a three way battle. Google is not only a more viable contender because of its new chrome operating system, but also because its search and other services are so popular.

Google has the most websites within the top 100 most visited online of any company in the world. Google.com, Google.co.in, Google.de, Google.com.hk, Google.co.jp and Google.co.uk all ranking among the top 25 most visited sites on the net. Google hold 6 of the 25 most visited sites, whilst Microsoft have just one (MSN.com) and Apple don’t have any.

Microsoft’s Ads

Microsoft have recently tried to mimic Apple’s hugely successful ads, but in order to attack Google. Google is one of Microsoft’s biggest competitors, if not its biggest, so after being ‘slagged off’ in Apple’s ads, it would appear that Microsoft hoped to produce the same effect, but this time with Google in the loosing position.

Below I have included one of their ads, entitled Googlighting.

UPDATE: Seems like Microsoft realised the ad didn’t quite work… it’s been taken down from their official YouTube channel, however there are a few others still hosting it if you search around.

Now I don’t know about you, but I don’t really like that ad. I think it looks like more of a pathetic dig at Google, rather than a cleverly designed way to boost one companies brand, whilst demoting the competitions – as Apple’s ads did.

It turns out I am not the only one who didn’t find that ad all that amusing, the ad is published on Microsoft’s own YouTube Channel, and yet has received just 5,117 likes, but a staggering 12,734 dislikes. That is a 5:13 ratio against Microsoft’s ad.

So we will stand by Apple when they attack Microsoft, but when Microsoft try to attack Google, we stand by Google. Why? Is it because we see Apple and Google as two trendy, current companies, and Microsoft as an outdated one, which we are loyal to out of convenience not choice? I like Windows 7, but I don’t like Bing, Google has to win for me. iPad vs a Windows tablet, iPhone vs Windows phone, I think I would prefer the iDevice.

Google’s Ads

I thought I should give Google’s ads a mention too. Google hasn’t yet (to the best of my knowledge) made any ads aimed at attacking the competition. Google show very few ads on television, and largely rely on their online dominance to help them promote their products.

Something I have found about both Google and Apple’s ads is that they often appear to be very well thought out, and the more modern ones are often extremely well recorded/directed and are very clean. Microsoft’s ads aren’t quite so chic, so is that where their downfall lies?

Who Do You Stick By?

Personally, I would rather say that I am a Googlite, or loyal to Apple, than say I am loyal to Microsoft.

UPDATE: I’m not so sure that I am loyal to Google or Apple anymore – and haven’t developed any more a loyalty to any other competitor either. Use the service which provides the best solution to your needs at the time.

Even though I am annoyed at Google, as it hit Technology Bloggers in the Penguin update quite badly, and as far as I am aware (and I have asked in the Webmaster Central forums) we, as a blog have done nothing wrong. In fact we have been doing what Google want, creating great, original content, look at some of the articles Jonny is producing to see awesome, original content, all our writers do, but he is really outstanding at the moment.

“We want people doing white hat search engine optimization (or even no search engine optimization at all) to be free to focus on creating amazing, compelling web sites.” – Google Webmasters Central Blog

I am sure we will soon recover, and will continue to strive to be an outstanding blog. Despite being (unfairly) hit, I am still loyal to Google, I believe that in the most part it is a very good, ethical company.

UPDATE: I am not quite so loyal to Google anymore, and am less convinced that it is all that ethical. A new philosophy: choose the best device/search engine/browser etc. for the time, loyalty doesn’t seem to pay dividends in the world of technology.

What about you though? Who do you stick by? Anyone, or everyone?

Win 1 of 10 Monitive accounts with Technology Bloggers!

10 Replies Christopher Roberts

Technology Bloggers has been growing for over a year now, and today marks the announcement and launch of its first ever competition!

We have been approached by a few firms in the past offering to give us prizes for giveaways, and have never really got round to launching  a competition. However now thanks to a new widget/bit of software I have discovered called Rafflecopter, we are able to run competitions with relative ease!

If this competition is a success, then I hope that we can run more in the near future! 🙂

The Prizes

So, to the prizes! We are very lucky to be able to give away 3 Monitive Premium Accounts and 7 Monitive Basic Accounts. Check out their pricing plan page for more info on the accounts.

Monitive

The kind sponsor of this contest is Monitive, who provide site monitoring services, so you know if your website goes offline. Many people have written on Technology Bloggers how site uptime is a vital part of a hosting package, as customers could be lost, and your site could lose rankings, if it goes down.

With a Monitive account you get weekly emails, which let you know if your site has gone down. With basic, pro and premium level accounts (all but the free) you can have it check your site as frequently as up to once every minute, and if it ever finds your site is down, it can email you, text (SMS) you, and it even offers Twitter DM alerts.

Does your site go down on a regular basis, maybe at a time you are not ever online? Well without a Monitive account, you probably don’t know! If your host regularly takes your site down at night, and you don’t know, it could seriously affect your overseas traffic – especially traffic from the other side of the world.

If your website, blog, forum, search engine etc. goes down, it isn’t good. That is why Monitive offer to check it is up, by sending regular (as regular as you choose) requests from servers all around the world.

International servers checking Technology Bloggers uptimeWith a free account you can monitor one website, and get 4 free introductory texts. With a basic account, you can monitor five websites, and get 10 free introductory texts. Pro accounts get to monitor 10 services, and get 10 free text messages every month. If you have a premium account you can monitor up to 30 websites, DNS’s, FTP servers, MySQL databases, POP3’s etc. and you get 30 text messages every month, so if a single site, server, FTP etc. goes down, you know – fast.

Technology Bloggers server status - MonitiveI have been using the service for around a week now, and it works really well. It is easy to use and has all the data you want to see.

How to Win!

I want to make it as easy as possible for you to enter, and I want to make it so that everyone can enter, as we are a community blog, which means everyone should be able to benefit.

To enter is really easy, you only need to do a few things, but the more you choose to do, the more entries you will get.

The first thing you must do is sign up for a ‘Free’ Monitive account. Once you have done this, you can start entering.

Sign in to the Rafflecopter widget below, however you like, Facebook or email. The first thing you must do is tell us the email address you used to set up the account, as we will need this to upgrade your account if you win. After that, do as many or few of the options which become available to you, the more you do, the more entries you get!

Rafflecopter

The Rafflecopter widget loads below this text, it seems to be taking its time (at least when this article went live it was) so be patient, it should load in after a few seconds – and it doesn’t load on some pages, so make sure you go to the giveaway page to get it to work.

a Rafflecopter giveaway

Winners

This competition will end at 12.00 am on Saturday the 19th of May. Winners will be announced within the following week, and then their accounts upgraded accordingly.

Best of luck to everyone!

I hereby declare Technology Bloggers first ever competition, live!

What makes the new iPad different?

6 Replies Christopher Roberts

The launch of Apple’s latest third generation iPad, the interestingly named ‘The new iPad’, sees more revolutionary technological developments, as Apple updates its iconic tablet. In this article I am going to explore some of the exciting and innovative new features, which make the new iPad stand out from the crowd.

Retina Display

One enhancement that is currently getting a lot of attention is the innovation that is the new ‘Retina display’ technology.

The Retina display focuses on the increased clarity of large format display visuals. The new iPad features a sharply improved image capability which now has a 2048×1536 resolution screen and 44% improved colour saturation, with a superior 3.1 million pixels, within in its 9.7 (24.6com) display. Pretty impressive for a tablet PC.

The third generation of the iPadThis technology means that from normal viewing distance, the naked human eye cannot detect any pixelation, as the screen produced images with outstanding sharpness, colour detail and quality.

The improved display really enhances the viewing experience, and I think that it has set Apple ahead of its competitors, in terms of the quality of screen, at least for the time being.

The tablet is designed to show HD media, and with its new awesome screen quality, the viewing of text, photo and video is to the next level!

5MP iSight Camera

Aside from the Retina update, another key improvement is the 5-megapixel iSight camera – Apple are very creative with their names! The new camera features enhanced optics, auto white balance and a face detection features, turning your tablet into an outstanding digital camera. These updates have significantly improved the  picture and video capture performance. Match that with the new Retina display, and it means that you can capture and play media in outstanding quality.

Wi-Fi and 4G

In the latest model of the iPad, Apple have inbuilt Wif-Fi + 4G technology. This technology helps ensure the tablet is able to get a fast network connection, so you can get a seamless uninterrupted stream. Streaming online video is smoother than ever, and VoIP becomes a more viable method of communication.

Battery Life

Despite the outstanding screen display, the high quality camera, and the improved connectivity, something which many critics believe has let the new iPad down is its battery life. Like its predecessors, the new iPad can only handle 10 hours of media before it runs out of juice. The new features have been designed to be more efficient, however the battery life remains pretty much the same as before. Disappointing, or to be expected?

This latest release of the iPad has given techies a lot to be excited about, which is probably why many people queued for hours to get their hands on one, as soon as they were released.