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Advertising is a key element in the operation of a business. People learn about new products, special item sales and clearance sales through advertising. Entrepreneurs know that the key to selling products is to let buyers know that the products they need and want are available at reasonable prices.

Since many people sell similar products, advertisers realise that the best chance for selling a product is to find an interested buyer. Therefore, some advertisers specialise in compiling lists of targeted customers. They know that sending advertisements to uninterested people is a waste of time and money. In addition, if they can guarantee a targeted list, they can charge more for advertising.

Finding a targeted buyer is only the beginning. It’s true that if the product is really good, it will sell itself. However, with many competitors trying to sell to the same buyers, advertisers must be more innovative. They must have more than a picture of the product, and a sign that says “Buy this!” to succeed. They must use their imaginations and modern technology to present their products in an engaging manner.

Buy our product - we're on a billboardTwo technological events have made the advertisers’ dreams come true, by revolutionising advertising. They are the Open Internet Exchange and Phorm Technology.

Open Internet Exchange

Modern technology has created the perfect showplace for the computing and electronic industries. The Open Internet Exchange places the buyers and sellers in an area that belongs to them. It is the perfect place to introduce new products and sell old products at a reduced price. In addition, it is the businessman’s dream because it offers the opportunity to reduce costs of manufacturing and purchasing. It increases the efficiency of supply chain management.

Phorm Technology Targets Customers

Advertisers who insist that their targeted customer list be valid have the perfect guarantee with u-phorm.com. In order to access this site, you would use the site name. However, if you are randomly searching for sites related to education, schools, training, types of learning and other similar subjects, your profile suggests that you are interested in education.

Since u-phorm.com specialises in kinesthetic learning, you will discover the various ways that they combine learning with physical activity. Without knowing it, you have become a member of the targeted group. With the presentation of their ad, you may decide to take advantage of the training, or you may ignore it.

How it Works

Phorm has contracted with Internet Service Providers to offer a program that tracks a user’s browser to compile user interest content for advertising. The program is free, but the user must choose to use it.

When the program is chosen, a random number is attached to the user’s browser and used to track every website that the user visits. After the user’s interest content is compiled, the user is given the latest information about his search. The web is searched for news stories, blogs and videos so that the user may access the latest information available.

How much data can the human brain hold?

Last week I was listening to a really interesting radio programme, in which I heard a few facts that amazed me. Firstly, did you know that your brain has around one hundred billion (yes, 100,000,000,000) neurons. Each of those neurons are thought have tens of thousands of connections to other neurons. That means in your brain there are… a lot of connections!

Anyhow, in the radio show they also stated that a cubic millimetre of brain tissue contained a petabyte of data. Unless you know your bits and bytes, you might not realise what that means. To put it simply, one cubic millimetre of brain matter has the capacity to store all the digital images currently on Facebook, i.e. every image the social network has ever had uploaded. This is only possible thanks to the number of connections between brain cells.

All that in just one cubic millimetre of your brain! Gosh.

This got me thinking, how much data can the human brain hold? To start investigating this I first needed to brush up on my knowledge of storage units.

Bits And Bytes

Okay, lets start from the beginning. The smallest packet of data you can get is a bit, which is equivalent to one binary digit. A byte is equivalent to 8 bits of data, therefore a bit is equal to 0.125 bytes. Make sense so far?

In between bit an byte is the less well known nibble, which is equivalent to 4 bits. I suspect whoever invented bits, nibbles and bytes was either a little obsessed with food, or quite peckish at the time!

The next step up from a byte is a kilobyte, which is equal to 1,000 bytes in terms of storage space. If you wanted to talk about processing ability, one kilobyte is equal to 1,024 bytes – lets stick to storage though!

1kB = 1,000 (one thousand) bytes

This is still really tiny. To put it into perspective the size of a typical 80 word plain text email is around 10kb (or 10,000 bytes) – source About.com.

From kilobytes we climb to megabytes which equal 1,000 kilobytes.

1MB = 1,000,000 (one million) bytes

On my digital camera, I have it set to the highest quality and image size to 3264 by 2448 which produces images usually between 2 and 5MB. Quite big relative to a kilobyte.

The megabyte has nothing on the gigabyte though, which is 1,000 megabytes!

1GB = 1,000,000,000 (one billion) bytes

The maximum any CD ROM can hold is 900 megabytes of data which is 100MB less than a gigabyte. So a gigabyte is just bigger than a CD.

After a gigabyte comes a 1,000 times bigger terabyte.

1TB = 1,000,000,000,000 (one trillion) bytes

In my current computer I have a terabyte sized hard disk. Many computers come with terabyte or half terabyte hard disks nowadays, however go back seven or eight years and 80gb (8% of a terabyte) was around the average hard disk size, showing the advancements that have been made in just a few years.

Eventually we reach the petabyte, and you guessed it, it is 1,000 times bigger again.

1PB = 1,000,000,000,000,000 (one quadrillion) bytes

One petabyte is the amount of data one cubic millimetre of brain tissue can hold. That’s two petanibbles and eight petabits.

How Much Data Could A Brain Be?

There are so many factors which affect brain size that it is going to be hard for me to work this out with any sort of accuracy, but I will try. Ethnicity, gender and body size along with many other factors affect brain size. The amount of data the brain can store isn’t solely dependant on size, but lets ignore that for now. The average female brain is around 1130 cubic centimetres, whilst the average male brain is 1260 cubic centimetres. That said women have more connections between the two hemispheres than men do.

Averaging it out, that means that the average brain size is 1195 cm3. So how many cubic millimetres go into 1195 cm3? 1,195,000 – to be precise.

The brain is 1.2 zettabytes in sizeThat means that the human brain can store 1,195,000 petabytes of data! That is equivalent to 1.195 zettabytes, as an zettabyte is equal to 1,000,000 petabytes.

What Percentage Of The Brain Is Storage?

Not all of your brain is dedicated to storage though, meaning that 1.195 zettabytes isn’t true to the amount of data we can store. So, how much of the human brain is storage?

From my understanding, most memory processes and storage happens in the temporal lobe. This is approximately 25% of the brain – that is a very approximate percentage!

How Much Data Can A Brain Hold?

In order to answer the above question, I am assuming that 25% of the brain is dedicated to memory, whilst the rest is required for other functioning, and that the average brain is 1,195,000 cubic millimetres in size.

25% of 1,195,000 cubic millimetres is 298,750 cubic millimetres. If one cubic millimetre of brain tissue contains a petabyte of data then the average human brain is able to hold 298,750 petabytes of data.

298,750 petabytes of data is equivalent to:

  • 2,390,000,000,000,000,000,000 bits
  • 298,750,000,000,000,000,000 bytes
  • 298.750 exabytes (approx 300 exabytes)
  • 0.29875 zettabytes (approx 0.3 zettabytes)

So there you have it, were you to max out your memory, you could probably store around 300 exabytes of data.

To put 300 exabytes into perspective, one standard single layer Blu-Ray disc can hold 25GB of data – approximately 5 hours of HD video. Therefore your brains memory could theoretically hold 12,000,000,000 Blu-Ray discs – around 60 billion hours of HD video!

Will we ever be able to technically match the amazing feats that nature has achieved? I am not so sure you know…

Some simple ways to speed up your Windows PC

According to StatCounter in August 2012, globally, Microsoft Windows XP, Vista and 7 accounted for the operating systems on 87.85% of computers around the world. That means that the majority of people own a PC which runs on Windows, as opposed to one which runs on iOS, MacOSX, Unix or another operating system.

An issue many Windows users often find is that after a while their computer seems to slow down. If this sounds familiar, then you should find this article extremely useful, as in it I am going to give you my personal tips on how to keep your Windows PC (XP, Vista and 7) running fast. This guide applies to both laptops and desktop PCs. 🙂

What Slows Computers Down?

The trick to understanding how to make your machine run faster involves working out what slows your computer down. It would be interesting to know what most people think slows their computer down, so if you have an idea, let me know in the comments.

The first and one of the biggest culprits which slow your computer down are background processes. These are things which go on in the background whilst you are doing things. Say you are trying to open up an internet browser, lets take Firefox as an example, then when you click on Firefox, it is very possible that plugins you have installed also try to start up and do things in the background. Until recently an really good example of this was the Google toolbar, which would start up a process to talk to Google and find out if it was up to date.

There are likely to be a lot of programs trying to do things in the background, whilst you are focusing on your task. Java, Apple, Google, Adobe (Flash Player and Reader) are big culprits, always whirring away in the background. If you have anything Google installed like Google Earth, Google Chrome, Google Talk etc. then the chases are it is taking a lot more resources than it needs. Likewise anything Apple like iTunes, QuickTime etc. are also likely to be slowing your PC down.

Another big culprit is disorganised hard disk files. Every time you delete something, move something, create a new file or folder etc. you change the layout of your hard disk and the structure of your files. This can often mean that related files can be put far apart on the disk, which is not optimal, also in order to get to a file, the computer may first have to locate it via following a redirect from where it used to be – this takes time.

The final major culprit I am going to address is unnecessary visual effects. Your computer can often get really bogged down trying to display fancy effects which you don’t really need, meaning you can’t get on and do what you wanted to do.

Now we know three of the main issues, lets fix them!

Stopping Unnecessary Background Processes

Stopping bad background processes is easier than you might think. There are a few ways to go about it, the way I find the most effective is though a tool named ‘MSConfig’. This can be found on Vista and 7 by typing in msconfig into the search box on the start menu, in in Windows XP by typing msconfig into the Run command box.

MSConfig allows you to make a lot of changes to your system, but unless you know what you are doing, I would stick to just two tabs, Services and Startup. To start speeding up your PC, go to the ‘Services’ tab and click ‘Hide all Microsoft Services’, which will stop you accidental stopping anything you need. Now untick anything you don’t feel you need. An example of a service you might want to untick is ‘Google Update Service‘, whilst an example of one you probably don’t want to is your Anti-Virus software’s one.

Remember stopping a service does not stop you opening a program. Say there is an Office service which you stop, it will not run in the background, but you will still be able to run Word, Excel and Outlook.

Now lets move onto the ‘Startup’ tab. Here you can also remove any service you don’t want to run, but this is specifically when you start up your PC. For example, if you have Skype installed, but don’t want it to run when your computer starts, then untick the Skype service. Likewise if you don’t want Google Talk to automatically start running, untick googletalk.exe – the Google Talk service.

Reorganise Your Hard Disk

Reorganising your files is really easy, it just takes time. A disk defragmenter is what you need for this, and Windows comes with one built in for free! There are third party ones available too, some of which are good, and others not so – your choice.

Simply start Windows Disk Defragmenter via searching for it in the start menu, or open My Computer >> right-click on the hard disk you want to defragment >> click Properties >> click the Tools tab >> click click Defragment now.

It may take any amount of time from 5 minutes to 12 hours (potentially more if you have a really big and messy hard disk) and during the process, I would advise against using your computer. Typically it takes an hour or two to defragment a hard disk.

Turn Off Unneeded Visual Effects

If you are happy to loose some of the sleekness your system has then this tip could really boost your computers performance.

First you need to open the visual effects panel. In Windows 7 right-click Computer on the start menu >> click Properties >> click Advanced system settings (on the left) >> then select Settings under the Performance section. In XP right-click My Computer >> click Properties >> click the Advanced tab >> then select Settings under the Performance section.

From here you can remove visual effects you don’t really need. If you like you can remove them all, but that could really change how your PC looks. Animate windows when minimizing and maximising, Show shadows under mouse pointer and Show window contents while dragging are all effects which really slow down your PC, but you are unlikely to miss. Experiment, and see which ones you can live without.

I hope these tips work for you, and have fun with your fast(er) computer!

Got any tips yourself? Why not share them below?