Understanding iCloud

The latest release in the cloud computing world, and the replacement for Apple’s old MobileMe service is Apple iCloud. The new software is designed to work seamlessly between various apple hardware such as iPods, Apple laptops and desktops, and the iPad. There are several applications available with the iCloud software, ranging from ‘Find my Device’, which allows an internet connected device such as the iPhone to be remotely tracked, to Photo Stream, which makes ‘streamed’ photos available on any connected device.

The first, Find My Device, was initially a MobileMe application, which has been migrated to the iCloud software package. Using the service, a user can view the rough location of their device over-layed on a scalable map of the area, as well as a circle indicating the margin of error on the tracking. Along with remote tracking, the program also allows the user to change the password, display a message on the device, or play a sound (even if it is set to silent). A final feature of the program makes use of the cloud storage technology and allows the user to temporarily delete the contents of the device, storing them to the cloud server until told to return to their original location.

Computing from the cloud

Not quite cloud computing!

Photo Stream directly utilizes the cloud storage technology to share pictures between devices. When a picture is taken from an iphone with Photo Stream enabled, the picture will automatically be uploaded to the cloud server, where it will be available to any of the user’s other Photo Stream enabled machines. According to Apple, the service will soon be integrated with their Apple TV box, which would allow users to view any pictures in icloud on TVs connected to Apple TV.

While only currently available in the US, iTunes Match is one of the most popular uses for the virtual computing abilities of the iCloud software. iTunes Match allows users to ‘scan’ their music in any compatible device (even if the music is not purchased from iTunes), and upload it to the iCloud virtual servers, ready to be downloaded to any of the user’s other Apple products in a DRM free format.

‘Back To My Mac’ and iOS Backup are two more erstwhile MobileMe program migrated to the iCloud package. The first is essentially a remote access program, allowing the user to remotely log into any device with the same Apple ID and the program active. The second is a backup program, which allows the user to back up the data and settings on their device to the virtual servers, and restore the device or access the data remotely as needed.

While the iCloud software is very slim as far as system resources, it requires a fairly current OS to run properly. Creating an account requires iOS 5 or later, or for desktops, OSX Lion. For PCs, Windows Vista or later is required to properly sync. iCloud can also sync to Outlook 7 or later for calendars and contact info.

The cost of the iCloud software varies with the amount of services the user chooses to sign up for. Data storage starts at 5 gigabytes free, and added storage can be purchased in increments of ten gigabytes, for $20 per ten gigabytes per year. At the moment, the maximum storage amount available is 50 gigabytes, however Apple has said it is possible for that to go up in the future. Apart from storage costs, the iTunes Match service is a yearly fee of $25.

With the iCloud software, Apple has taken full advantage of the evolving cloud storage technology to bring a wide variety of programs to Apple users, and an increased connectivity between Apple hardware.

Business networking in the 21st century

Business networking in the 21st century remains a critical component of building and maintaining contacts with like-minded entrepreneurs and existing and potential clients.

Business Networking in the 21st Century

Networking in today's world can be a very different prospect to yester year. Technology has created a whole host of new platforms with which businesses can network effectively.

The internet and social media has made it easier than ever to communicate with people from relevant organisations and networks and share knowledge, attract new clients and recruit new employees.

The combination of new social media tricks of the trade with the traditional means of liaising with useful resources and forging new working relationships means business networking is multi-faceted in the 21st century.

Make use of LinkedIn

LinkedIn is arguably the largest business-related social networking site on the internet and consequently is a great platform to build and manage your professional identity. LinkedIn has over 10,000 groups that you can join and participate in discussions and debates whilst connecting with corporate blogs in an effort to engage with your professional network.

Shout about your expertise

Don’t be afraid to display your expertise to potential clients and fellow professionals. Use social media accounts on Twitter and Facebook to build a virtual contacts book and offer regular snippets of advice that add value to your followers’ day-to-day working lives. If you’ve got something more in-depth to say why not consider writing a personal blog that can be a great way of building contacts and trust in an informal manner.

Encourage word of mouth

One of the main benefits of social media networks is that they encourage effective word of mouth marketing for products and services. If the response is positive and it goes viral it can be a major coup for emerging businesses. Similarly, it can be a very damaging experience if businesses receive negative feedback. However, in the main it is great for brand exposure and for building trust with potential clientèle.

Show your face at events

In order to become a familiar figure to like-minded entrepreneurs and potential connections it is important to engage with local business networking organisations and show your face at as many events as possible.

Death of the business card? No way!

Although you could be forgiven for thinking business cards may be somewhat defunct in their purpose with the accessibility of the internet and social media, it is still a very successful tool for attracting leads and referrals in the 21st century. A business card still makes that all-important first impression of your business to potential customers and subsequently it should be eye-catching and memorable, whilst being a treasure trove of contact information without being mundane.

Be selective with new contacts

It is highly likely you will meet a multitude of names and faces when business networking in the 21st century. However, the likelihood of staying in contact with all your new connections is very slim. Consequently you should aim to be selective with the contacts you touch base with on a regular basis – ideally entrepreneurs and businesses that can offer you something extra.

Business networking remains a crucial skill for successful entrepreneurs and effective networking will certainly add an extra dimension to your businesses’ growth potential.

Cloud services are the future

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Rackspace – a leading cloud hosting provider, has recently commissioned a study in association with the centre for Creative and Social Technology (CAST) at Goldsmiths University of London to look into how cloud services have really changed the way we work and play in every aspect of our existence.

The study has revealed that 66% of British people are using cloud based services every day!

The research that has come from this study reveals that (without being fully aware of it) a significant 66% of British users are relying on cloud computing services every day! Check out the image below to see some cool facts and figures relating to how us British use cloud services.

Facts about how British people use cloud based servicesSome of those facts are truly amazing. Almost 20% of people store more that 500gb on ‘cloud’ servers – that’s half a terabyte! My hard disk is a terabyte, and I have currently only used around 250gb of it, (one quarter) therefore that is double what I have on my hard disk, online!

The thing is, crazy figures like this are to be expected as internet speeds rise, disruption decreases and convenience increases. According to Ookla, today, the UK’s average download speed is 11mb/s (megabits – which are 8 times smaller than megabytes) and the USA has an average speed of 12 mb/s. Pretty fast. Upload speeds are a bit lower, with an average of 2mb/s in the UK and almost 3mb/s in the USA.

Other slightly less developed countries like India however have download speeds of just under 2mb/s and upload speeds of around 1mb/s. This is obviously not as good, however still pretty respectable in comparison to the dial-up speeds we used to get, where we couldn’t use the phone at the same time, and were restricted to 56kb/s!

These faster global speeds are making cloud services much more accessible and useful. Cloud technologies are the future, and the introduction of things like iCloud and the Chromebook just seem to reaffirm that.

What’s your view on the above image, is it shocking or to be expected?