A Video Interview with In4Art

Artwork from roots, by Diana Scherer

In4Art

In November of last year I introduced readers to the work of Rodolfo and Lija Groenewoud van Vliet.

As the post explains, they founded the In4Art organization (back in 2015) with the mission to increase the impact of innovative art in society and the economy, seeing art as a powerful engine for responsible innovations.

The pair believe that art can act as an accelerator for innovation, as well as offering reflections on our fast-changing high-tech society. By translating that into art-driven innovations they aim to enable impact from economical, ethical, environmental, social and legal perspectives.

From the Website:

The project’s focus is to increase the impact of art in society and economy by bringing systematic change to the domains of circular economy, material research and next generation internet. Care and Environment, a mix of sustainable development goals and positive impact for the broad society.

How do they go about this? Well, In4Art creates space for experiments on the intersection of art, science and technology. It works to translate the outcomes into inspiration, strategic implications and responsible innovations, acting as a partner in the development of artistic prototypes into art-driven innovations and sharing their trans-formative potential, while building a network of forward looking, 21st century thinkers and doers.

The founders have created the  Art-Driven Innovation method, guiding In4Art and its innovation projects, collections, experiments and research, focusing on breakthrough technologies.

The Video Interview

As an investigator I find their approach really interesting, and was fortunate enough to be able to interview them (virtually), and with funding and technical assistance from the Bassetti Foundation (part of our agreement explained here), produce a video interview.

To learn more about their work, the artists and their artistic works (including the roots photo above), and to see me in action, watch the video.

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