Google in 2013

Google is of course a tech giant and a company everyone who’s touched a computer knows of. Google first introduced themselves with their simple search engine in 1998, they have very rapidly and significant progressed, by the year, into the giant they are today. From Google Maps to Google phones, tablets and OS systems, Google is now everywhere! Here’s what we can expect from Google in 2013.

Google-X Division

There is set to be a lot of development at Google in the next year and the first thing that warrants a mention is their futuristic Google-X Division. Google are working on two things that you’ve probably already heard about.

The first is Google Glasses, which are wearable computers which give you a heads up display of the word around you. In the first part of 2013, developers who have pre-ordered them will get their hands on them, and therefore be able to write their own software for them and more. The chances are that we won’t see Google Glasses on the market in 2013, but we’ll certainly come a lot closer to knowing fully what they’ll bring.

The Google-X Division is also working on self-driving cars. Google has received a lot of legislation passes that allows them to drive such cars on roads in various US States such as Nevada, and so you can expect to see a lot more developments in regards to this.

Android

Androids market share has soared in the last few years. It is the fastest growing operating system in the world and this poses some interesting questions on how it will develop and progress in 2013.

Historically developers have been building for iOS first, and thus historically the best apps available were for iDevices through iTunes. However as more and more people buy Android devices, the question is are developers going to start developing for Android first more commonly.

Hardware Division

Google only recently refreshed its line-up of Google Nexus products, which are of course Google branded tablets and smartphones that it develops with other manufacturers. There are however, questions at the moment of how much traction on the market these devices are going to get. Is the new 10-inch Google Nexus tablet going to be competitive enough to make you sell your iPad or at the very least choose it over an iPad?

Nonetheless, expect to see Google release new versions of their Nexus products this year and continue to try and compete with its many competitors in 2013.

Knowledge Graphs

A Google Knowledge Graph example

An example of a Google Knowledge Graph – Albert Einstein.

Google did two really interesting things last year with search. One is that they created the Knowledge Graph which is their effort to map out connections with all sorts of different things.

Now if you start to search for something, like for example, if you search for a famous actor, on the right of the screen you will see a box that’ll tell you about other actors that person may have worked with, films they featured in, as well as basic details such as their age and education.

For an example, see the Albert Einstein Knowledge Graph to the right. For Einstein, Google displays images of the scientist, a brief synopses of his life/works and family, as well as books relating to him, and also similar people you might want to read about – in this case for other scientists, like the physicists Isaac Newton and Stephen Hawking.

Google wants to bring its Knowledge Graph to a lot more different parts of the search experience. You’ll thus you will soon start to see more and more of those type of connections when you are Googling.

Google Now

The other major development the search giant was working on in the search area was Google Now.

Google Now is a sort of predictive search. For example, when you take out your phone it might say you have to leave to make it to your appointment because there’s traffic right now, or you might want to go down an alternative road because a specific one is closed. This is only available on devices that run the latest version of Android right now, but Google are preparing to invest a lot more resources into developing this kind of new world of search where you don’t even have to type a query.

So, like in previous years, it seems there is a lot we can expect a lot from Google in 2013.

Could Google’s Project Glass actually work?

Once again science fiction is turning into science fact. This time, it is Phillip K. Dick’s story, “Minority Report,” and the movie that followed. In this story as a person moves around the city, they receive instant advertising and information tailored directly to them.

Google's hi-tech futuristic glassesGoogle has now taken a step in this direction with the Google Glass Project. Using mobile broadband and miniaturized hardware, the Google glasses will allow a wearer to access any information on the fly and have it project in front of their eyes as they move.

The glasses will tie into the GPS system and cell towers so the glasses will always be able to tell the wearer where they are and where they need to go. The glasses will also work as an MP3 player, cell phone, e-mail reader, and personal data assistant, and with no keypad, everything will be accessible by voice command.

Google has released a video demonstrating what their glasses will do and the video is very impressive. Of course the video is no different than the concept cars that every auto company releases in time for the annual shows, and whether or not the glasses actually make it to market is anybody’s guess.

Much of the technology is already available, especially the networking and computational tools. Already all smart phones will tell their users they are and where to needs to go, and the same smart phones have more computing power than a top of the line desktop computer had ten years ago.

As for the voice command technology, as any iPhone user will attest to, most of the capabilities of a smart phone can be accessed with the spoken word alone.

The camera on the Glasses is small, but no smaller than any other phone camera, and the capabilities of those are fully proven as well.

The most likely stumbling block for the glasses will be in the heads-up display technology. HUD, as it is commonly known, is not a new technology, the military has been using it decades now in both planes and tanks. What would be new would be the miniaturization of the equipment. The average HUD a pilot uses is incorporated into both the helmets and the plane itself, and the technology does not work outside of the plane. Google may have overcome these problems, but that will still be a very big hurdle.

Ask anyone who has attempted to use an LCD screen in the bright sun, and they will complain about the difficulty. There is no evidence that that problem has been overcome yet, but perhaps Google has solved that as well.

Finally there is the issue of distracted people. The dangers of texting or phoning and driving are evident, and a quick search on Google will show many videos of people who are unable to walk and text. The Google Glasses will take distraction to another level with people tripping everywhere.

There is no doubt that the Google Glasses or something like them is coming someday, but the question is when. Most technology experts are convinced that the video Google released is just hype and that the glasses are at best two years away and possibly even longer.

Google Android powered glasses

Google shocked us all last week, when it launched its ‘Project Glass’ video. If you have seen it you will know what I am on about, if not, check out the video below.

Here is what Google have to say about the video:

“We believe technology should work for you — to be there when you need it and get out of your way when you don’t.”

I am still not 100% sure that Google are completely serious about Project Glass, but from everyone else’s response, it would seem they are.

The glasses are viable, and could actually be made, so it is possible. Using very advanced technology, cloud computing, advanced Wi-Fi, projection technology, voice interpretation technology and Android, it is possible that these glasses could be developed.

See the weather with Google's Project GlassIn the video Google have produced, they show the glasses doing things that our smartphones can already do today, just being done right in front of your face, as a projection, rather than a physical object that you have to hold and more around.

There are some issues with this futuristic design though, and most of them are with privacy and security.

What happens if you put the glasses down? Your virtual life is connected to those glasses, your emails, potentially bank, diary etc. so what happens if you put them down, and someone picks them up. They could have access to all your data, right in front of them.

Another issue is that it could be hard to distinguish reality from virtual reality! At first it could be very confusing for you, and others around you. You may start looking where you wouldn’t be without the glasses, you could start talking to yourself, or the glasses. It could be a bit difficult to deal with socially. How would we deal with these problems?

Remember when wireless headsets first came out, people used to look like they were talking to themselves, now we know of the technology thought we know that it not the case. Would the same be the case with the glasses.

Another big issue would be ads. People are currently unhappy how Google watches them on the web, and then presents them with ads relevant to the content they are browsing. Imagine the uproar, were Google to see everywhere you are going. They would then be able to present you with perfectly tailored ads!

For more information, check out Project Glass Google+ profile.

What do you think about the glasses? There are loads of rumours and a lot of speculation out there, but what do you believe, and what do you think will/wont happen?