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The changing usage of technology in business pitches

1 Reply MattRawlings

Making an impression can make the difference between success and failure. The ability to present either a prospective business partner or investor with a document or product that is professionally designed and of the very highest quality will either seal the deal or do a lot of the hard work for you. So many times people go into business meetings in an attempt to seal investment or new business and leave empty handed with the quality of their presentation often to blame.

Presentation projector in a meetingWith new business proving to be vital for companies in order to continue trading and expanding, the time has come when only the best will do. After all, more and more people are looking to seal the same contracts as you are and if you can find a method of standing out from the crowd, aside from your professionalism, the quality of your pitch and a list of high-flying client case studies then you’ve got a foot in the door.

When it comes to making these presentations, the traditional methods of printing off a few pages using your office printer with branded pages and a slightly more fancy cover page are a thing of the past – well, they are if you want to succeed. Nowadays it pays to invest in the very best technologies available, with firms such as Upper Case Design & Printing Cork offering to do all of your promotional work for you, so all you have to worry about is saying the right thing in the boardroom.

These services can be a huge weight off the mind of those going into the meeting, especially with so much on the line financially in difficult time for businesses of all sizes and all industries. If you can get someone to create high quality designs and marketing campaigns for you, like the graphics on your company website – which is often the first port of call for a lot of business partners and clients who may be considering working with your firm – or creating a DVD documenting some of your finest campaigns, even showing how you go about your business; then you’ve done a lot of the hard work in an exciting way that is likely to really engage with your VIP-audience, as that is how they should be viewed.

People looking to invest their time or money into your business want to be presented with professional-standard information and resources from professional people. You cannot take your business to the next level without going the extra mile yourselves and that involves investment in the latest technologies.

Times are changing and we are now in a world of tablet computers and DVDs as opposed to ring binders and cassettes and businesses need to adapt. A pitch cannot be won without making an impression and the best way to do this is to show that you’ve put the time, effort and money into acquiring the money or business of the people you’re meeting.

The internet and your job

15 Replies Alvina

In today’s social-media-centric culture, there is more to your identity than how your conduct yourself in public or what a piece of paper reports about your financial and criminal records. Social media pages in some cases are actually viewed as more honest representations of a person because many people don’t use censorship or discretion when updating them, often posting content that would embarrass or discredit them if seen by the wrong eyes.

Responsible employers now will probably look into a potential employee’s online presence, and use social media sites like Facebook or personal blogs to make final decisions. The good news is that you can use this fact to your advantage.

Be Responsible

While it’s understandable to want to post everything that is important, funny, or remarkable to you on a Facebook page, know that what you upload to Facebook might be seen by someone you wouldn’t necessarily want to see it, so conduct your Facebook activity with the same caution and restraint that you would in person.

Your Facebook page can also be blocked to people outside your friends list, so if you just can’t help yourself from posting unprofessional things, make sure to restrict access to your page.

Facebook's LogoBecome an Authority

Facebook is one way that a potential employer can try to learn more about you, but Facebook is only one way. Blogging can be a very powerful tool in looking for a job and can speak great volumes about you and your personal life, for better or for worse.

If you maintain a blog, again, be professional. Don’t post anything you wouldn’t want your potential boss to see – but don’t stop there. Try to establish yourself as an expert and an authority in your field. Connect with people on LinkedIn to build a following, and then write about your passion in an insightful, professional manner that would catch your employer’s attention.

Make sure to blog consistently, and more importantly, to interact with your peers and other enthusiasts. If you don’t have a blog, now would be a great time to start one. Just make sure you follow these guidelines, as well.

All of this will inform your potential employer that you have a great passion for your field, are knowledgeable enough within it to be helpful to others, and that you are a part of a network of professionals with similar interests, which will great increase your chance of getting hired. Remember, who you are online is almost as important as who you are in person, so create an online presence that will dazzle and impress.