A Bad Memory Erasing Pill

The February issue of Wired magazine contained an article about an interesting medical breakthrough related to memory. Scientists working on the development of a pill that can erase bad memories have achieved success in laboratory rats.

memory erasing pill

Bad memories, a thing of the past?

It is a long and detailed article, but I will try to summarize it in a few sentences. Memories are stored in different parts of the brian, emotions in one part, visuals in another etc. In order to remember something a sort of chain must be formed that link the separate parts of the memory, a chain formed by protein. If you can block the protein you can block access to the memory.

Scientists have been experimenting for decades to try and find a compound that can do this, and recently seem to have found one that works on rats. The experiment is relatively simple, the rats are exposed to series that they learn to recognize, an example might be a series of musical notes followed by a painful electric shock. As soon as the rats hear the first note in the series they get scared and agitated. Administer the compound and the association is lost, you can play the series and the rats no longer remember the consequences until BANG, the shock arrives.

Cruel but bearing important consequences, if the links in the chain can be broken then the memory is not cancelled but the individual no longer has access to it.

As I said above different parts of the memory are stored in different places, so the hope is that different compounds will be able to delete different aspects of painful memories. One might close access to the memory of the scent of an ex girlfriend who left you for your best mate, or the pain experienced in an accident, or the vision of your dog jumping out of your third floor bedroom window while chasing a ball that you accidentally threw too hard for him to catch, or other such traumas.

Talk is of selected memory loss by pill, but of course this is far in the future if ever at all, but the very prospect raises some interesting ethical dilemmas. We are who we are by experience. I don’t play with knives; I have a scar with 7 stitches in my hand to remind me why, but even without it the memory of a Christmas Eve trip to Wythenshawe Hospital lingers on.

And having seen various governments conduct more than questionable research on their own populations (and others) and I am not just talking about despot regimes but the very birth states of democracy themselves as this apology given by President Obama demonstrates, I sincerely question the ethics behind such a development.

So the question is this, are we seeing a great medical and technological breakthrough, a leap in human advancement, or the creation of another dangerous tool once it gets into the wrong hands?

Google Fiber start laying optical fibre cable

On the 6th of February, Google announced that the company was “ready to lay fiber” in Kansas City (Kansas and Missouri), and restated the goal of getting customers up and running in the first quarter of 2012. The project is nothing short of revolutionary, both for Google and the broadband industry as a whole.

For Google, this is a major first foray into the consumer ISP and infrastructure side of the tech industry. It’s also an opportunity to offer and refine the company’s core online products – without the restrictions of scaling down to suit users’ limited bandwidth access.

An optical fibre broadband cable

Data can be transported at the speed of light through optical fibre cables

For the ISP industry as a whole, it’s potentially alarming. By the end of the year, many internet service providers may have a much higher standard to live up to, and many restless customers on their hands, due to the new competition. Everything depends on two basic questions: how much more bandwidth will Google be able to offer customers, and how much will they be charged for it?

How much speed can you get from optical fiber cables?

Google promises 1gb/s fiber connections. 1 gigabit per second is the same as 1,000 megabits per second – “more than 100 times faster than what most Americans have access to today.”

That’s so impressive that one can’t help being a little suspicious. After all, nearly all of the broadband companies claim a much higher speed than their service actually delivers; due to network overhead, distance from the node, ‘peak time’ traffic, and various other details, your average speed is probably only a fraction of what your ISP promises.

Google Fiber has one active trial in progress, a small community near Stanford University. A user posted a speed test not long ago showing a 151.68 mb/s download speed, giving a good real-world example of what day-to-day users can expect from Google Fiber.

Other fiber companies aren’t even claiming speeds like Google’s (let alone delivering them). The provide in current “fastest internet in the US”, Verizon’s FiOS, tops out at 150 mb/s (if your math skills are sleepy, that makes Google Fiber potentially over 660% faster). The runner-up is AT&T’s U-verse, which has a “Max Turbo” plan of 24 mb/s. In both cases, real-world data shows users getting a wide variety of results, from far worse to sometimes even better than quoted (especially when using the companies’ own speed tests. Hmm…).

How much will Google’s fiber optic speeds cost?

Google’s answer:

“It’s too early to say how much we plan to charge for service, but we do plan to set prices that are competitive to what people are currently paying for broadband access.”

Critically speaking, this could mean anything from around $40 to $200 per month.

The 150 mb/s FiOS plan mentioned above will currently set you back about $200 each month, while AT&T’s 24 mb/s is listed on the web site at $63. To be fair, the closest FiOS plan, at 25 mb/s, would cost about $70/month.

However, the most recent figures for US consumers put the average monthly cost for broadband at around $40. Admittedly, there’s a lack of up-to-date statistics in this area, but if there is a difference, our average cost is most likely a little higher now than in 2010-2011.

The Bottom Line

While Google Fiber looks incredible promising, it’s is still an unknown factor; the actual results and pricing plans are months away.

However, we know for a fact that higher speeds and lower costs go hand-in-hand else where in the world. We know that Google’s effect on the Kansas City tech industry and economy in general has been and will be very positive; and we know that – for whatever reason – many companies and media organizations have suddenly been much more interested than ever in pointing out Google’s flaws and changing public perception of the company.

Shopping online – tips and advice

When shopping online, there are loads of things to look out for, and loads of ways to get a better deal. In this article I hope to share some of the experience I have got from shopping online, and some of my tech knowledge in order to help you get a better deal – what you want, at a reasonable price.

The first thing to say is that what you are shopping for, is crucial to how to go about buying it.

Virtual Goods

If you are buying an online or ‘virtual’ good/service, then the key thing to check is that you are buying from a reputable firm. Checking the firm is reputable and reliable is key for all online shopping, but especially so if you are buying something virtual – e.g. a website, anti-virus software, access to a game, music etc.

There are a few ways you can go about checking if online firms are reputable. The first is to see if the firm exists in reality, do they have shops in the real world, or are they totally online? Firms with physical property are less likely to be fraudulent, as they are easy to find and locate. Totally online firms can be just as reputable, look at the likes of Play.com and Amazon.

Play.com's LogoThe second way to get an idea of whether a firm is reputable or not is to check their stats. Does the site have a good Alexa rank – top 500,000? If not, people may not be visiting the site for a reason: it has just been set up, and after a few quick cons will be gone. You can check the history of the site using the Way Back Machine for more info on its past.

The third way is a much less reliable way, but can be useful to back up your decision. Try looking at the websites PageRank. If they have say a PageRank 3+ homepage, they are more likely to be legitimate than a site with all PageRank 0’s. People link to shop websites when they buy things and then review them, so shops should acquire PageRank. If they have no PageRank, they may still be legitimate, but check, as that may mean they have not been trading for long, therefore have just set up to scam, and will be shut down soon.

Finally are they a big name. Say you are buying anti-virus direct from the supplier. Most people have heard of the likes of Kaspersky, Sophos and Norton, but if the company is called something like ‘SpywareBeGoneSolutions’ then they are a lot less likely to sell you a good product, if any product at all.

Kaspersky's LogoFinally, when checking that the firm you are going to buy from is going to give you the product(s) you want, watch the news, or research them on news sites! Is the firm about to go bust or being run by administrators? If so, buying from them may lead to you loosing your money!

Services

If you are buying a service, such as a holiday, insurance or a meal at a restaurant, then there are loads of really useful sites that can help you, by giving you an incite into what others thought of that service.

Say for example you are buying a holiday, you can use websites like TripAdvisor.com to see if the place you are looking at staying at has positive reviews. If not, you can maybe choose somewhere else. Be careful though, as sometimes these sites can be misleading, as Jonny recently wrote about.

There are other websites too like MoneySavingExpert.com and Yelp, which can offer similar services for other things like insurance, banking, restaurants, shopping etc. MoneySavingExpert.com is especially worth a look, as aside from reviews, they can give really good advice, to help you save money when buying all sorts of things.

Products

The key to ensuring you get value for money and what you want when buying products online is to make sure you read what other people think about it. Reviews are really useful, and can help you determine which product is right for you.

Don’t be afraid to venture out of the companies website itself, and look for more reviews elsewhere online. Some firms will only publish the positive reviews they receive on their own site, in order to try to persuade more people to buy that product, from them.

A really important bit of advice is not to discount the high street, it can still be a very good place to buy things. Often things are cheaper online, however you can usually see and sometimes try products when in a shop, whereas online, all you have is pictures and possibly video.

Once you know the product is for you, make sure that you shop around. Find the best deal using price comparison sites like MoneySupermarket.com and PriceRunner.com.

Once you have your product and the shop, don’t forget to go to coupon sites to see if you can get an even better deal. Sites like MyVoucherCodes usually have some great discount offers, you just need to look.

To conclude

In summary, when shopping online, make sure that you are buying from someone reputable. Make sure the product or service is what you want. Check out other peoples reviews. Look for the best deal, and then finally don’t forget to check if there are any vouchers that could further slash the cost.

Hopefully these tips have been useful, good luck shopping online!