Why does superfast broadband matter?

Technology Blogger has had many articles about broadband speeds, superfast internet connections, and how the general trend is that global internet speeds are on the rise, but the question is, why is that important? Why do superfast speeds matter?

Download and Upload

There are two types of internet speed, your download speed, and your upload speed. Your download speed is how fast you can receive data from the internet – how fast you can stream media, receive emails, load websites etc. Your upload speed refers to how fast you can send information to the internet – how fast you can send emails, upload media, update your status etc.

When people talk about broadband speeds on the rise, they are usually referring to download speeds, as most of us get a lot more from the internet than we upload. Both upload and download speeds are on the rise, but upload speeds are usually only around 10% of download speeds – depending upon your location.


So superfast broadband means that we can do things faster, we can download and upload content quicker than we used to be able to. But that does that mean?

More Going On

Faster internet speeds mean that you can be doing more things at once on the internet, with less lag or jitter. You can be on an online game, whilst streaming the radio, and in the background sending emails, all at the same time! You can have more internet hungry applications running at the same time, and the speed of your activities (providing you have adequate processing power) should be the same as if you just had one activity going on.

Improved Internet Call Quality

Faster internet speeds will allow for smother internet calling, with less lag and better quality. You will be able to chat with friend across the globe and stage a conversation as though they were there in the room with you. VoIP will be significantly improved, as faster speeds meant that the media you are sending out is of higher quality, and the stream you are receiving is better too.

Such improvements could significantly benefit businesses, as VoIP can significantly lower the cost of holding meetings with fellow colleges based in different locations, thanks to better, more affordable online conference calling.

Furthermore, improvements in internet call quality can make remote working more viable, meaning that employees can spend more time working and less time commuting, thanks to them being connected all the time. This can save time, money and office space, as more employees are able to work off-site.

Improvements in Healthcare and Education

As Rashed suggested in his recent article (Five changes in video conferencing for the next decade) improvements in internet calls could lead to an improvement in the provision of telemedicine, meaning that the best doctors can help patients from across the world.

There is also similar potential for education. The best lecturers and teachers will be able to educate far greater numbers of individuals from across the world, thanks to faster broadband speeds. Improvements in such technology could be very beneficial for those living in isolated communities.

Cloud Computing Becomes More Viable

Cloud computing has huge potential to cut costs, improve efficiency and improve data security, and superfast broadband makes it more viable! With faster broadband, more and bigger files can be stored in the cloud, meaning that files are less likely to be lost if one device fails, and are more likely to be accessible from any location.

Media Streaming

Streaming media from across the internet is smother, faster and more seamless with faster internet connections. You can watch online videos with less buffering, or even in high definition.

Furthermore, internet TV and other similar services become more viable than ever before. In the last quarter of 2011, Virgin Media reported profits of £48 million, which it is believed is mainly down to faster broadband speeds encouraging more users to user its TV and internet services.

Virgin Media's logo

More People Online

Every day thousands of new people around the world make the leap and go online. For every extra person on the internet demanding resources, the whole system slows down a little. However with superfast broadband, more people can be online with less of an effect on speeds. In large offices, more employees can be connected, with less of an effect on the speeds received. This is also true in households, more people can be downloading media, whilst it not affecting others on online games.

Your Speed

Superfast broadband is very important and is revolutionising the way we do business and live our lives. The question is, how fast is your broadband speed? Are you likely to benefit from the things I mentioned above, or do you need to think about switching provider? Try testing your broadband speed and comparing it to what you are paying for; could you be getting a better deal elsewhere?

Jonny’s 7 Links Challenge Response

Well first a big thanks to Christopher for nominating me for this 7 links challenge post, and I will get straight into it. I should say that a couple of my choices are more like web articles than blog posts because there is no way of commenting, but as this is how I got into blogging and because the vast majority of my posts have historically been in this format I include them nevertheless (apologies if this is bending the rules). Now at last anyone can comment upon them here and I am all ears.

The Lucky 7 strikes again

Most beautiful

My most beautiful post involved an interview with a member of the US Congress, Michael Capuano. Congressman Capuano represents Boston and Cambridge, home of MIT, Harvard University, Boston University and 30 other research institutions, and the ward once held by President Kennedy. I was interested in the politics that lie behind technological development, and as he represents more scientists and global research organizations than anyone else on the planet I wanted to speak to him.

My wife thought I had lost the plot as I started sending e mails to Congress, but as you can see I did get in touch with him, he granted me an interview and I posted the transcription in its entirety and wholly unedited on the Bassetti Foundation website (with his clearance).

Most popular

Without doubt my most popular posts are within the series I wrote here on Technology Bloggers about the environment. Some of the posts created a lot of discussion and all in all the series got more than 50 comments. Within the series I would have to say that ‘Engineering a Solution to Global Warming’ was the most popular, and it certainly stirred some debate.

Most controversial

Although it passed by relatively unnoticed (a bit off target for Technology Bloggers but posted anyway) I would say that my most controversial post was that about US immigration. The post talked about the fact that technology has allowed US borders to move overseas and many travelers now enter US jurisdiction in a foreign airport before even boarding the aircraft. The ethical and political implications seem to have gone unnoticed however by the general public.

Helpful

The most helpful post is about buying spyware on the net, again on the Bassetti Foundation website. I did not buy anything I might add, but used the post lots of times to provoke debate in the various Italian secondary schools I worked in as an English teacher. Among other more obvious products the post is about mobile phone technology that allows a person to listen in to another person’s conversation and receive copies of their texts. All you need is the box or serial number from your girlfriend, boyfriend, wife, husband’s or anyone else’s phone.  You order the software over the Internet and it is downloaded directly into the phone (any smart phone will do) without the owner’s knowledge when they go online, and you spy. Some even allow you to listen to the surrounding area when the target phone is turned off using the inbuilt microphone. Not legal to use in most countries but legal to buy.

Surprisingly successful

My most surprisingly successful post involves an interview with Marta Milani, one of my ex students, also on the Bassetti Foundation site. Marta took up athletics while at school, and after leaving she became a member of the Italian Army athletics squad. I followed her career until one day I saw that she was competing in an international meeting where Oscar Pistorius (a South African athlete who races with 2 carbon fibre legs) was competing. I have an interest in prosthetics as one of my other posts here shows, one day having a new body part might seem a good idea, harder wearing, does not burn, stronger etc, it’s only like having a crown on a tooth or a new hip or knee after all. I tracked Marta down and interviewed her about the place of technology in sports. A couple of years later Marta managed to qualify for the World Championships and in an incredible result got to the semi-final. She will also be competing in the Olympics this year as current Italian champion over 400mtrs, and as a result my post gets a lot more readers than I ever imagined. Unfortunately the interview was conducted in Italian although the introduction and summary of the conversation is in English.

Underrated

Probably my first foray into blogging was and remains the most underrated post. Posted on the Bassetti Foundation website it did not receive any comments. The post is entitled ‘Drugs for People, Not for Profit’ and is a report on changes in how drugs companies conduct their business, the ethics and marketing involved in the production of new medicines and the falling rates of new patents.  It was is a complex post and took a lot of research (and reading) so I was rather disappointed, but I learnt from the process.

Excellent

Well I would have to say that I think my most excellent article appeared on the Innovation Excellence website in their blog entitled ‘Responsibility in the Processes of Innovation’. Although it didn’t receive any comments it was widely circulated, and I think that it is my best written to date. The article really looks like it could be published anywhere, it doesn’t look like a blog or even an online publication but resembles old school academia, and in fact I took the base from an entry in the Dictionary of Social Sciences about Responsible Innovation that refers to the foundation that employs me. I cannot take all the credit though as the piece is very much a joint effort, I translated the base article from Italian and expanded upon it.

Writing about your own work creates a strange sensation, particularly if you want to talk about it in glowing terms as required by some of the categories above, but it makes you think about your public voice. As I don’t know 5 other bloggers I am open to volunteers for nomination on my part, applications below.

Pinterest Shares Photos and Attracts Blog Visitors

Pinterest's Logo

I have not had a lot of experience with Pinterest yet, but one night last week, I put up a bulletin board with photos from recipes on my quinoa blog, and I was impressed with the initial response. I received about a dozen email notifications within minutes. New people were following me or my quinoa recipe board; pinners were repinning my photos.
Referal traffic down to PinterestThe next day, my analytics showed nineteen new visitors to my blog from Pinterest. Mind you, all I did was “pin” the photos, I didn’t go out looking for followers or asking for people to like me.

I haven’t figured out how to fully exploit this yet. Pinterest is a very photo-oriented social media sharing site, where each photo is also a link back to an original blog post or web page.

Recipe Blogs on Pinterest

For a cooking blog, it is a no brainer. Pin a photo of each recipe and your board looks like this. (You can click on the photo to see how this looks on the site.)

An example of an online pinboardNotice that each photo bears the domain name, great for branding.

I imagine any blog could benefit from setting up a board for its blog posts. You could even create category boards if you wanted to.

Pinning is very easy. You can click and drag a Pin It icon to put in your bookmarks toolbar.

When you see a post you want to pin:

  • Highlight and copy the text you will associate with the photo.
  • Then click Pin It icon in your bookmark toolbar.

In the window that pops up:

  • Choose the exact image you want;
  • Choose the correct board;
  • Verify text is already auto-filled with the text you copied. If not you will have to fill it in.

I set up my board in about fifteen minutes. Now that it is in place, I can add pinning to the list of promotional tasks I will do for each new blog post.

Pinterest is still in beta and requires an invitation to join. If you would like to test it for organizing your favorite visuals on the web or promoting your blog, please feel to ask in the comments. I will send a Pinterest invite to the email you use to comment.

If you have experience using Pinterest to drive traffic to your blog, please comment below and let us know whether you feel it adds value.