Governments using Spyare, but for What?

Last week the New York Times ran an article about some investigative work conducted by a researcher and student in the Toronto and Berkley universities. The two were investigating government use of surveillance software, and seem to have discovered evidence that many governments are using off the shelf software to spy on their own citizens.

And we are not talking about despot regimes here, the list of 25 countries includes Australia, Britain, Canada and the US. The chosen mode of dissemination is typical of virus or spyware spreading techniques, an email is sent to whoever is to be monitored, once opened the software is downloaded into the computer.

In Vietnam the system has been found running on Android phones, so I would say if they can do it in Vietnam they can do it elsewhere.

You are under survelliance poster

You are Under Surveillance

The alarm bells ring if you look at who is being targeted. In some cases political dissidents (as is the case in Ethiopia) receive the emails. Another worrying factor is where the spyware is sent from (IP addresses registered to Turkmenistan’s Ministry for Communication in one case).

The company manufacturing the program is British, and they state that they sell their product to governments to help them crack down on terrorism and organized crime, but the possibilities for abuse are obvious and also demonstrated.

One problem is that the sale of surveillance is largely unregulated. Commercially available software can remotely turn your webcam on and watch what you are doing, record Skype conversations, email exchanges, log keystrokes and look at images inside the machine, practically anything you would like to see you can. Useful maybe in a crime investigation, but a powerful tool in the wrong hands.

If you would like to ponder the matter of ethics in technological development and marketing more, I recently interviewed Chris Howard, CEO of online publisher LIBBOO. They have devised and patented a system of measuring how much influence an individual has upon a group, and which stimuli create and use that influence. In the interview I asked him about the responsibility he holds when his invention gets into the wrong hands, and you can read his response here on the Bassetti Foundation website.

I also have another post about other spyware and monitoring systems that are freely available on the Internet here, although they are toys in comparison to the system described above.

I have deliberately omitted all names above, but the New York Times article contains them all.

Getting Started With Social Media

When trying to promote your business on social media websites, there are a few basic tips that should always be followed. Using these tips will allow for a smooth entry into the world of social media, and make your efforts more successful. In this article, we will discuss those basics and help you to develop a “getting started” plan for your social media efforts. Read on to learn more.

Social MediaWhatever your choice is for social media marketing, make sure that you use correct grammar. Meanwhile it is tempting to use abbreviations such as LOL or LMAO, remember that you are trying to come across as a professional who knows a lot about his or her company. Do your best to spell everything correctly and use punctuation where it is needed.

Network With Others

Try to collaborate with other people and companies when using social media. When they link to your content or share your content, you are being exposed to a brand new group of fans and followers. Return the favor and link to their content as well. The more people who link to your content and social media posts, the better off you are.

To make sure your social media page appeals to your target audience, research books, magazines, and other things you believe they’d enjoy. Try to match the tone of the content you see in your research, and incorporate popular phrases. Doing this will help your target market to trust you and will make them interested in what you have to say.

Understand that technology is driving social media and vice versa. Every day that social media becomes more popular, technology races to catch up, which prompts social media to become more popular. Know what the technology is offering your customers in their social needs so that you can take part in talking WITH them, as opposed to talking AT them.

Never spam when posting on social media. Posting spam is the quickest way to lose followers and damage you and you companies reputation. Spam posts on Facebook, Twitter, and other social media sites make any legitimate marketing difficult. If your posts are just a few words and a link to a product, you are posting spam. Give relevant content or reviews along with any links you post. The holidays may be a big time of the year, but don’t use the opportunity in the wrong way. It isn’t the best phase to test out new theories or gamble with a big risk. Stick to your proven guns and utilize them in a more customer-friendly manner. You will have all year to plan out a strategy for the next holiday season.

Use Local Media Sites

To successfully market your business on social media, you should take advantage of Yelp. Yelp is an online community where real people review local businesses. Yelp carefully filters its reviews to protect against scammers, and the Yelp community of reviewers is very close-knit. Positive reviews on yelp can bring your business legitimacy and help attract new customers. Make sure to monitor yelp for people’s ideas and suggestions about how to improve your business and help yourself achieve the best rating possible on the website. You also may want to look for outside help utilizing best SEO companies recommendations.

Find The Influencers

Find some influential bloggers that are out there in your niche and offer to be a guest poster on their blog. This would then allow you to have a link back to your blog. It may also attract people to follow you on the various social media sites that you are on.

You can get your followers’ attention by posting something in a format that makes reading easier. For instance, try coming with a list of top 10 tips or writing questions and answers. The visual aspect of your article will make it more appealing and your readers will be more likely to share it.

Develop quality content targeted for social media. If you are just haphazardly flinging words, advertising or any number of mundane snippets at your customers, then you are wasting your time and losing their business. Be as concerned about your social content offerings as you are for the content on your business site.

The world of social media offers tremendous advertising potential, with huge numbers of users being added every day. Every business wants to take advantage of this platform, including yours. Getting your business marketing efforts started the right way will increase your social media following, and increase profits too. In this article, we have provided some basic information which, when implemented correctly, can make your marketing plan a successful one.