Black Friday – Getting caught in the rush

There are various thoughts as to where the term Black Friday originated from, one I recently heard was that it was the date that retailers expected to break even – so move from the red (making a loss) into the black. Black Friday is no longer an American phenomena, Australia, Mexico, the UK and many European countries (just to name a few) also now run similar events.

In recent times you could argue it is so-called because of the havoc it wreaks. People die in the rushes that Black Friday creates. Some sources state that the day has claimed as many as 100+ lives in the last decade. Many hundreds of people are injured every year in the stampedes and commotion that have become associated with the day. Today the BBC are reporting on a Tesco which has had to close its doors this morning, due to what it calls ‘scuffles’ amongst customers.

Whilst physical stores are experiencing high volumes of customers, I suspect their online stores are experiencing many many more. Retailers have known that Black Friday was coming all year, so they are all super prepared aren’t they? It appears not.

Many retailers websites have been experiencing higher than normal volumes of traffic today. They expected that though. So why if they were expecting this have many hight profile sites gone down?

Argos – a previously struggling UK retailer – appears to be turning itself around, yet on what will almost certainly be its websites busiest day of the year, customers have to wait to access their site.

I didn’t think they would let this happen, so tried to click through to Argos.co.uk but was greeted with this page.

Argos website down on Black Friday

I followed their advice and refreshed the page a few minutes later, and amazingly the site worked! I did try again in a different browser a little later on and I got the same message, however again after a few minutes, it cleared.

On any other day of the year, customers would find this completely unacceptable, so why on its busiest day, did Argos let its site get swamped?

Argos wasn’t alone though. Currys site was also offline for many visitors. Unlike Argos Currys gave an estimated time that they would let me in.

They predicted around 20 minutes when I first joined the queue (yes I joined a queue to enter a website) but by the time I finally got in it had been well over an hour.

Curries crush - Black Friday

Currys Black Friday queue to get into their website

What I can’t understand is why their sister site, PC World, had no waiting time yet it took me over an hour to get onto the Currys homepage. When I was in everything seemed to load pretty sharpish, so I don’t know why there was such a long wait. Surely more people on a slower connection is better than a handful loading fast?

Tesco Direct by far was the worst though. Despite being the second largest retailer in the world (as measured by revenues) the wait to get into the Tesco Direct shop was ridiculous. After at least an hour an a half, Tesco’s 30 second refresh countdown timer was still going. Every 30 seconds it was checking if there was space to let me in, and there never was.

I don’t know what Tesco were offering – and I suspect many people will never know – because honestly, who is going to wait by their computer for more than 90 minutes to access a website?

Tesco offline during Black Friday

Tesco’s Black Friday Calamity, customers can’t access Tesco Direct for hours.

So what lesson does this teach us? Well if you are a big retailer, who is taking part in Black Friday, make sure you invest in the appropriate infrastructure before the day, or else you could miss out on a huge number of potential sales.

Internet Information Laws

Internet Snooping

Once again the regulation of the Internet and collection of private data is in the UK news. According to the BBC, Home Secretary Teresa May is to outline a bill that will force firms to hand details to police regarding who was using a phone or computer at a particular time.

UK Government Intervention

Providers would have to keep data that links devices to users. In effect the Police want to know the IP address that the machine was allocated at any particular time, this is information that the companies currently do not keep as it is of no commercial value to them.

This is not the first time the UK Government has tried to pass legislation however that would enable large scale surveillance of Internet use, but the previous bill was dropped when they realized that it would not pass. Some think (and say) that this new proposal will be the start of an attempt to re-frame the argument and push a re-worded proposal whose aim will be similar to the last attempt.

My own opinion however is that this may all be a bit of a diversion, as the providers already have access to all of this and much more information and can do what they want with it. They are not democratically elected and so do not answer to the people. They are multinational, or probably more correctly sopra-national, and can realistically avoid national laws that may make life difficult for them. They can move operations, move storage facilities, change customer agreements, and do not have to justify their actions to anyone.

The Bigger Picture?

The idea that the government should not have access to this information is well worth thinking about, but governments are under some obligation to the people that they represent. They get access to the information that the providers want to give them. It will not be possible for the police or any other state organization to use raw data as they do not have the personnel to carry out such work, so they will have to be provided with already worked data.

Where and how this data is stored, how it will be processed, who will have access to it, what will be done with it in the future, how safe it is, what rights the users have, international law, privacy, responsibility, and any number of other issues you can think of should all be raised.

Once more the flow of information is in the hands of the big boys. It might not be right to worry so much about what a government might do with our data but better to worry about the data that the providers themselves have. Governments are asking for information from companies that already have it, that is the problem.

All of the above is of course my own opinion!

Speed in space

One of the many problems with space travel is how we measure speed.

Speed is relative – as this very good Ted video shows.

Speeding Up

One of the problems facing human space travel isn’t travelling fast, it’s getting to that speed. The g-force excreted on the body whilst accelerating poses major health issues. So even thought we may be able to invent ways of travelling faster, unless we can control the g-force, its pointless going faster, as if we get to a fast speed too quick (accelerate too fast) the people travelling at that speed will die.

If you are driving a fast car and you very quickly put it into a lower gear and put the accelerator to the floor, you feel yourself fly into the back of your seat. If you are travelling at 60mph your body feels fine, as it does at 0mph, however in the few seconds it takes to get you there, you are subject to huge g-force’s.

Travelling from 0-60mph in 30 seconds puts the body under a lot less stress than if you do it in 3 seconds. It’s the same with space travel, the body can cope with moving reasonably quickly, however it cannot cope with getting there too fast.

F1 Example

Raikkonen F1 Crash British GP

Kimi Raikkonen’s 47G crash at Silverstone 2014

Those who enjoy F1 may remember Kimi Raikkonen’s horrific 150mph crash at Silverstone this year. For a matter of seconds the Fin had 47 Gs of force excreted upon him. For an F1 driver, 150mph is not an unusual speed, however spinning at that speed and coming to a sudden stop caused the dramatic force that Raikkonen endured. Had Raikkonen been spinning with 47 Gs of force for over a minute, the likelihood is he would have died, however because it was only for a short period of time, he was able to race again two weeks later, having sustained no lasting injuries.

Unlike us, robots can be built to sustain such forces, which is one of the reasons why missions like Rosetta and Voyager can see probes sent huge distances in (relatively) small periods of time.

Lets hope in the near future someone discovers a way to keep g-forces at bay, to enable us to travel further into space, faster!