Should You Create a Mobile Version of Your Website?

Chances are if you walk through your local town centre today, you’ll see somebody accessing the internet on their smart phone. It’s almost become a second nature.

Gone are the days of simple WAP access, people are now using their phones to browse their favourite websites and even shop online. In fact, it’s reported that netbook sales are down 40% so is this a sign that smartphones and tablets are overtaking PC’s as peoples preferred browsing method?

So should you create a mobile version of your website? In short, yes, and here’s some reasons why.

Mobile internet use is growing rapidly

According to some figures mobile internet access is now at 8.09% of all UK website traffic (up from 0.02% in 2009) so whether you like it or not, people are going to access your website from a mobile browser.

It’s not that difficult to create a mobile version

Of course it depends on how your website was built in the first place, but if it’s not archaic then usually incorporating what’s needed to make your website mobile friendly isn’t too difficult and doesn’t require starting from scratch.

Most websites don’t work well on mobiles

The fact is, the majority of websites don’t well on mobiles, in fact some of them are impossible to use, so it’s a great way to steal a competitive advantage and get in early ahead of others in your industry. That said, if you run WordPress or another blogging platform, there are plugins that can make your site ‘mobile friendly’.
Google's mobile website being used on an iPhone

Mobile users have different intent

When people use the internet on their phones, they usually have a different intent to a user sat at a PC. It’s usually on the move, and they don’t have much time, meaning they’re looking for something to solve a problem fast. If you do a quick search on mobile conversion rates for ecommerce you’ll find they’re very high. So if you design your site to cater for those needs you’re onto a winner.

It’s way more important than having an app

Since mobile apps became the latest novelty, many businesses have wasted good time and money on developing their own mobile application, of course these apps have their uses, but for the majority of businesses they are a waste of money and wallow at the bottom of the app store.

A mobile website doesn’t require separate development for Android, iPhone, Blackberry and doesn’t need promoting via an app store so is clearly a better choice for getting a return on investment.

Mobile browsing is still very new

Even though lot’s of people are browsing the internet via mobiles, it’s still a relatively new concept, and one that realistically can only every grow upwards due to how technology is advancing. Historically early adopters are the ones that reap the reward, so why wait till everyone else is a step ahead of you?

What about you?

How many of you have optimised your site for mobiles or considered it? Do you think it’s more important for blogs to or ecommerce sites to opimise for mobile? Or is it equally important for both?

We need to act on climate change for the sake of others

In the South Pacific ocean lies three tiny atolls that go by the name of Tokelau. These islands have a population of around 1,500 people, around the size of a big village.

The Tokelau islands

The three tiny atolls that make up Tokelau

However, bad news is on the way for the people of Tokelau, as climate change is threatening every single one of the residents lives. Droughts are a real problem in the area, as despite being surrounded by sea water, there is very little freshwater that locals can use. Climate change means that rains are decreasing in the area, and drought is increasing.

The second issue for this tiny group of islands is the sea itself. Sea levels around the world are rising for two main reasons: ice caps are melting, and thermal expansion (when water gets hotter, it expands) – these are both caused by climate change, i.e. global warming of the planet.


The final issue for these tiny atolls is that they are made out of coral. Coral is a very delicate substance, that requires very specific conditions to grow and survive.

Basically, these islands are stuck between a rock and a hard place, and it doesn’t look like their situation is getting any better.

It is rather unfair of one to say that the use of fossil fuels on these islands is what has sealed their fate, as compared with the likes of China, the USA and the EU, the islands have virtually no greenhouse gas emission – they probably are responsible for less than 0.0001% of global emissions, leaving the rest of the world responsible for the other 99.9999%.

Despite this, Tokelau has announced that by September 2012, there will be no greenhouse gasses produced there at all, they will run 100% on renewable energy! Photovoltaic solar panels will make up 97% of their energy, whilst the rest will come from local coconut oil made into biodiesel. What is really amazing is that its per-capita income is only about $1,000 per year, a fraction of that in many western countries.

Why is Tokelau bothering though? Their fate is sealed, sea levels will rise further, drought will increase and coral will decline. However, this tiny group of islands believes that if they make a stand now, maybe, just maybe the rest of the world will follow.

The people of Tokelau will most likely be taken in by nearby neighbours, however their home islands will be lost forever, along with their natural beauty and potential. But that’s not the point.

I believe that Tokelau is a warning for what is to come for the rest of the earth. Climate change is happening and it’s real. If we carry on the way we are, we will almost surely destroy the planet we call home.

I have read predictions that by 2050 most of the worlds megacities and centres of economic and political power will be underwater. That includes the likes of London, California, the Netherlands and Bangladesh. That’s a lot of people who will be affected.

We need to take a stand now, for the sake of the future of planet earth.


A Europe centred picture of the Earth

Why not install solar on your roof? It could heat your hot water or power your electricity, even creating extra which you could sell back to the national grid! Why not have a small wind turbine set up in your back garden, that could do wonders for your energy bills!

Think about it. It is our world, we need to look after it.

From the bottom of my heart I ask that you think green, save resources and our home. We really are so lucky that in the whole of space, the perfect conditions came about so that our planet were ever to exist, with it’s vital magnetism and ozone layer, which helped to create and now sustains life.

Earth suspended in spaceWhat’s your opinion on this?

Let it snow!

There are just 15 days to go before Christmas now, and I am a little behind on the old Christmas shopping – this one seems to have crept up rather quickly!

Trees in Lapland covered in snowTo get in the festive spirit, Technology Bloggers is now experiencing snow showers! Its winter (in the northern hemisphere at least) and in winter, it snows, therefore I thought it appropriate to let it snow on Technology Bloggers.

To create the snow, I am using a very clever little plugin called: Let it snow!


Let is snow! is a really easy to use and customise plugin. Just install the plugin via WordPress (or download it and then upload it to your site) and then click ‘Activate’. You then get snow on your blog, and it is that easy!

The plugin also creates a useful and really easy to use settings tab. Just look down the left hand side of your WordPress menu and find Let It Snow! There you can customise things like whether the snow follows the mouse, sticks to the bottom of the screen, how much snow their is, etc.

Why not give it a go on your own blog, its easy to do, and doesn’t actually appear to affect the performance of your site very much at all!

If anyone is experiencing lag (I am not) please don’t hesitate to contact me 🙂

Merry Christmas everyone, stick with us for a fantastic future 🙂