Eight tips to consider before building a mobile websites

With over 75 million Americans accessing the web through mobile phones, we can conclusively say that mobile web browsing has come to stay. comStore statistics recently reported that 50 million people in the United States have an Android, iPhone or a BlackBerry phone.

The Logo of BlackberryWhat these huge numbers clearly mean is that your business can not afford not to provide a mobile website for a convenient browsing experience for your customers. Mobile websites are starting to become a ‘must have’ for any kind of business today.

The rate at which people are accessing the web today throughout the world from their mobile phones is becoming increasingly clear that any business that wants to remain in business must leverage the opportunity of mobile browsing. It is easy, cheap and quick to do it today; in fact, some web design companies render this service for free. But before you decide modifying your existing website to make it compatible for mobile handsets, put these things right:

1. Page Size

It is important to assign a simple style for all mobile websites, the page size also small. Remember that 20KB is the maximum page size for all mobile friendly pages. If you can use less than 10KB making everything nicely fitted for any kind of phone, considering that users are charged per KB of mobile data you will be doing your business good.

2. Coding

There is actually no special coding required for mobile websites. Using XML or XHTML for your mobile friendly site is much easier and faster. Using basic HTML and CSS is also good. Carefully craft with target key words the filenames, title tags, heading tags and description meta tags to fully maximize the optimizable content present.

3. Content

There is actually no special way to arrange content for mobile websites. The rule is simply-all mobile websites should be readable and easy to navigate, since your visitors are on the go and may not want to waste time on something difficult to read or surf. As for the content typography, it is preferable to use headings to control the font size.

4. Images

Most mobile phones take longer time to load images. Use graphics and images as little as possible only where necessary, this will aid easy navigation for your mobile website users. Jpeg, gif or png are best formats for mobile images because they are very much light–weight. Compressing your pictures to avoid zooming is something you must not forget.

5. Layout

Mobile browsing is quite time consuming, so ensure you put all the most important information you want your mobile website users to see on the top of the page your company logo should be included as well. Left and right navigation should be minimized because it is difficult navigating with a phone.

A better option is to arrange all your content in a single column. Tables should not be used, but if necessary no more than 2 columns, rows and column merging should be avoided.

6. Page links

Back buttons and links are features of all good mobile websites. Providing them will help visitors escape dead ends, though, not all phones are designed with back buttons.

7. Domain Choice

Ensure to use a mobi domain which clearly indicates a mobile friendly experience instead of .edu, .com, .org etc, which generally stand for desktop browsing.

8. Test Run

Your mobile website should be tested on multiple devices. This will help you know if your site will provide a good mobile experience for users.

How to choose a domain name and a host

If you want to set up a website or a forum, it can be a process which takes a lot of time. Setting up a blog is usually a bit quicker thanks to blogging platforms, of which there are many free ones on offer.

If you are self coding your blog like I did with my old technology blog, it will probably take just as long as a website to set up. However if you are going to use a blogging system to do all the hard work for you, like Blogger, WordPress, Typepad, Movable Type, Drupal etc. setting up your blog is likely to be a lot quicker.

WordPress prides itself on its famous ‘5-minute installation‘ but before you get there, and this is the same for any type of site, you need to choose a URL (domain name) and host.

The Official WordPress LogoSome places offer you free URL’s, like WordPress(.com) and Google Sites, however they often restrict the control you have over your site – for example you may not be able to have ads on the site, or you may not be able to edit themes.

Assuming you want to have a unique URL/web address, then you have the challenge of choosing your URL, and where to host it.

Deciding upon a URL

Choosing a URL can be very hard, however my best advice is to go with your brand. If you are setting up a computer review blog, and it is called ‘ComBlog’, then try to find a URL with ComBlog in it.

Some people would say work out what keywords you want to show up in the search results for, and choose your domain taking those into account, e.g. freecomputerreviews.net; yes such domains may help you in the short term, however once you are established, I think that a branded domain is always best.

Going back to the ‘ComBlog’ example, domains like ComBlog.com and ComBlog.info would be great for your site, as they are short – therefore easy to remember and simple enough to spell.

The type of hosting

The next step is choosing what type of hosting you want. Do you want Windows or Linux? If you just want to run a simple website, I would suggest a Windows powered domain, however if you want to run something like WordPress or many other blogging platforms, you will need a Linux server.

Your host

After that you have to choose who is going to host your site. If you have a server at home/work and that is running 24/7 (as if it goes down, so will your site if it is hosted there) then you could host it there. However for more bandwidth, space and security, you probably want to get someone else to do it.

The problem is, who to choose! You could go to individual hosts websites, and try and work out which one is best for you. Alternatively, you could go to a web hosting comparison site, like Web Hosting Search. Such sites can offer you a very detailed overview of different hosts and what they can provide. They also contain users opinions – helping you further to choose the right company.

One useful tool that such sites offer (specifically Web Hosting Search) is a WordPress hosting comparison. This can help you find hosts that offer WordPress hosting – if that is what you are looking for.

Things to check

Before choosing your host, look at what they are offering you. Are your emails free, and can you have as many addresses as you like (e.g. talk@ComBlog.info, hello@ComBlog.info, John@ComBlog.info etc.)?

Also, how much traffic can your site receive each month? I recommend that you have it unlimited (or as high as possible) as there is nothing worse than your host cutting you off because you are too popular! This happened to Chadrack, owner of WebIncomeJournal.com not so long ago.

Also how reliable is your prospective host? Is your site likely to go offline a lot, or do they have a 0 down-time policy?

Some hosts offer you your domain free if you host it with them, so do look out for offers 🙂

Are you looking to set up a website? What is your advice to those who are, or if you are, is this helpful?

The future for domain names

In the last week, the Internet Corporation for Assigned Names and Numbers (ICANN) have decided to vote in favor of increasing the number of domain name suffixes available.

This is one of the biggest changes to the structure of the internet ever seen. Very soon domain names (the URL/web address) will be able to end in almost any word from any language. For example, in the future, Technology Bloggers could move from TechnologyBloggers.org to TechnologyBloggers.tb (for technology bloggers) or TechnologyBloggers.tech, or . almost anything!
.anythingNext year ICANN will begin taking applications from all sorts of different organisations for their preferences over what new domain name suffixes are to be created.

So what are the benefits and drawbacks of this decision to increase the availability of domain names?

The good…

Many domain names may become cheaper to buy, as if there are many more domain names available, simple supply and demand brings the price down, as there is a more diverse supply of domain names, therefore the price should in theory come down.

It could be easier for people to get hold of a domain name they want, as if .com and .org are taken, (for example) then they may be able to have .site (for example) instead.


Furthermore, people will be able to be able to choose much more topic specific URL’s for their website. This could help improve URL description. For example, if the domain suffix .blog was opened up, you would no longer need to have the domain ‘pastablog.com’ as the .blog domain would give away the fact that the site is a blog, so this particular domain name could be shortened to ‘pasta.blog’ a much simpler and easier to remember system.

The not so good…

If we get loads of new domain names suffixes it could be a nightmare trying to remember URL’s. Currently there is a relatively small (around 20-25 excluding regional variations) finite amount of suffixes it could be, however this may not be the case in future.

To add to this, the availability of many more domain names is likely to dramatically increase the amount of internet spam and potential fraud, as it would be much easier to fool users into giving details to a bogus site, it there were no universally recognised ‘quality’ suffixes i.e. .com and .org.

To apply for a new suffix costs over £100,000, so it looks like it will be a very costly process if such a fund is needed to perform the transition. If it does cost this much,  it is likely that the current global internet giants are likely to ‘mop up’ any new domain names that are relating to their company before others even get chance. This would mean that despite the increase in suffixes, the choice that people have is still relatively small.

Your turn

What’s your opinion? Is this going to be a massive leap forward for a web, or will the idea fall flat on it’s face?