News Category Archive

Will Apple take retail salaries to new heights?

2 Replies Katheryn Rivas

Early on Monday, June 18th, Business Insider reported that all Apple Store employees would be getting $4 per hour raises. Later on the 18th, Business Insider edited their article on this subject and asserted that they weren’t sure anymore if all Apple Store employees would actually be getting raises of this kind.

Business Insider’s initial claim about the wide-scale increases in pay was based on information provided to them by one source at Apple, who claimed that the technology giant was giving its retail employees significant raises after many of them had expressed disappointment with their wages on Apple employee satisfaction surveys. Since Business Insider initially published the news story on this subject, other sources at Apple have publicly announced that they haven’t heard anything about the $4 per hour pay increases.

If all Apple Store employees do actually get a $4 per hour increase in pay, Apple will certainly make history in the retail arena, where 2% raises every year are the norm. In some areas of the U.S., Apple Store employees only make around $9 per hour. So, a $4 per hour raise would mean that their pay was increasing by almost 50%. If this happened, the Apple Store would certainly not only become a more attractive place for college students to work if they were trying to maximize their pocket change and minimize their student debt. It would also become an attractive place to work for just about everyone who’s unemployed right now. You couldn’t necessarily live in the lap of luxury on an Apple retail salary (even with the $4 per hour raise), but it would certainly beat many other minimum wage alternatives by a long shot in terms of pay.

Lots of Apple Experts

Specialists who work in Apple stores – known as Apple Experts

News sources had previously reported that Apple employees would be getting 5% increases in pay at some point this summer. A 5% increase in pay is nothing to laugh at, but it pales in comparison to a 50% raise. No one’s sure yet of whether any of the recent rumors about raises at Apple are true, but we can assume that Apple retail employees are hoping for the $4 per hour raises, especially after Business Insider and quite a few other news sources got their hopes up.

Although a $4 per hour raise for all Apple Store employees does seem unlikely, it’s not completely unrealistic. Apple makes a lot of money off of their retail employees, and working at the Apple Store does require some technical knowledge that working at other retail stores generally doesn’t require. Plus, Apple’s call center employees have noticeably higher salaries than most other call center employees, and Apple offers them outstanding health benefits and tuition assistance if they want to go to college. Apple treats its corporate employees well, for the most part. So, it might be time for Apple to show its retail employees some love too.

At this point, there’s no reason for Apple employees to expect $4 per hour raises, but here’s to hoping that it will happen!

BitTorrent Monitoring Report

3 Replies Jonny Hankins

On Tuesday the web was overrun with reports that BitTorrent users are being monitored by a host of different (and in some cases unknown) organizations. I would like to take a quick look at the actual document that spawned these headlines.

BitTorrent logoThe news is takes from a paper presented this week at the SecureComm conference in Italy by Tom Chothia and colleagues at the University of Birmingham.

The paper is free to read here.

All alarmism aside the paper looks at both indirect and direct monitoring techniques, the indirect being the type that is typically used to “catch” people who are illegally downloading films, music and other copyrighted materials, and the more expensive but precise direct means that various companies are employing.

In the paper the authors state that their contribution to the argument can be summed up as follows:

We determine that indirect monitoring is still in use against BitTorrent users and devise more effective techniques to detect peers engaging in it;

We find indications that certain entities engage in direct monitoring of BitTorrent users and provide features to detect such peers;

We also notice that direct monitoring, in its current form, falls short of providing conclusive evidence of copyright infringement.

This is a complex and technical paper, but certain things are noteworthy. The direct monitoring consists in creating false peers that connect to your IP address and monitor its use, be that downloading updates for Linux or watching War Horse.

A user is much more likely to be directly monitored if they are partaking in one of the top 100 objects for download, and in 40% of cases monitoring began within 3 hours of connection. The less popular the object for download, the longer it takes to become monitored. This suggests that those doing the monitoring (be they copyright authorities or private data collecting companies) spend more resources on popular downloads.

One thing I can take from this paper is that somebody is collecting an awful lot of data about a lot of people and their downloading habits, and I wonder why? And also what do they intend to do with it? Particularly as many lawyers deem the data collected as not strong enough evidence to use in a court of law.

Seven Days in Search – Online News at a Glance

9 Replies Scott Williams

Here is a quick round up of the latest updates and news from the SEO sphere!

Google+ For Business: It’s Good for You

Unbounce loves infographics – and its latest, impressively long example makes a powerful case for the merits of Google+ for business. Headline benefits include: it’s indexed by Google; it’s new, but already has more than 170 million users; and it’s growing rapidly. According to the article, 60 percent of Google+ users log in every day, compared to only 50 percent for Twitter, and Google+ allows you to curate information that builds a business persona and engages an audience. Add the fact that membership will continue to grow, since all Gmail users have a Google+ account by default, and you’re on to a winner, concludes the piece.

Maximizing the Link Potential of Infographics

Infographics are also good for link-building, SEOmoz reminds readers, in a guide to getting good link-mileage from your efforts. Make it really easy to share your work by adding an HTML embed code, recommends the piece, and include some form of branding in the body of the graphic in case people don’t credit you. If you’re serious about reaching an international audience, consider translating your work, and tweet about it in the same language. Reuse your content by reformatting it, using video as a powerful repurposing tool, promote it to death among your social networking circles, then wait for it to go viral, concludes the article.

Don’t Neglect Your Video Landing Pages

Given the popularity of video content, don’t waste your creative efforts by failing to optimize your landing pages, warns ReelSEO, in a piece that delivers eight solid tips. Ensure your general SEO is in shape before tackling video-specific tasks, and start by using YouTube’s search filters to research high-quality keywords, advises the article. Add an XML video sitemap, and consider adding a text transcript if your page is short on written content, recommends the author. Make it eye-catching, adding stand-out thumbnails, and finally, check your page loads quickly to avoid losing visitors before they view your masterpiece.

Pinterest Tips for B2B Marketers

There’s no shortage of advice for businesses wanting to use Pinterest as a marketing tool, but most of it’s aimed at consumer-focused organizations. Social Media Examiner offers tips for B2B companies wanting to take the plunge, starting with the ever-popular infographic. Pinning attractive cover images of your gated content, including e-books and white papers, is another proven technique, while images of your products and your brand are must-haves, concludes the article.

Ask the Experts: Link-Building 101

PushFire assembled 10 of the best-known names in the SEO industry to answer a series of probing link-building questions, and unearthed some gems in its 2012 guide to Link Building with the Experts. To compete with brands that dominate the top SERPs slots, become a brand yourself, suggests Rand Fishkin – it’s what “real companies do.” The panel is almost unanimous in asserting that links will remain very important to SEO for years yet, with most members still focusing on quality links as the most significant ranking factor. Recent changes to Google’s algorithm, assert the majority of panelists, don’t change white-hat SEO ground rules one iota.

Keyword Research for SEO: Short Tail vs. Long Tail

Keyword research is a critical part to any SEO campaign. An article on The SEO Agency discusses the importance of keyword research and how to effectively use both short-tail and long-tail keywords in your strategy. It is best to use a mix of both types of keywords and the article suggests two strategies to accomplish this 1) combo pages and 2) individual pages. The key is to keep sight of competitive short-tail keywords in your SEO and content development, while taking advantage of specific long-tail phrases.

Creating Content with Compelling Calls to Action

Every piece of content you create, states SEOmoz, should be “leading people to perform measurable actions.” Simply adding a “Buy Now” button to your page isn’t just inadequate, it’s a turn-off, warns the piece. Be provocative, visionary, authoritative, timely or just different, it opines. Telling a coherent story is another key piece of the puzzle, and allows you to lead the reader gently toward the desired conversion. Rate your content against these factors, concludes the article, and change your writing style to plug the gaps.

Google+: Hyperdrive Yet to be Engaged

According to Google’s Bradley Horowitz, Google+ is still waiting for the intense period of growth that has characterized other social media networks, including Facebook and Twitter. Speaking in London, Product Management VP Horowitz noted that it took other “successful social networks … four years to get to the hypergrowth stage.” Horowitz also hinted at soon-to-launch products that will make a big difference to Google+ usage, one of which, he indicated, is a new Google mobile client.

“Do Not Track” – Better Get Used to It

Ad Age Digital speculates about the impact of do-not-track (DNT) technology on the continuing development of digital marketing. Given the unprecedented ability of publishers and marketers to amass data about online consumers, DNT represents a potential return to the marketing stone-age, asserts the piece, but don’t expect it to go away. Consumers will ultimately opt for privacy, and marketers need to adopt other, less intrusive practices. That said, concludes the article, there will remain “a continuing residue of vague consumer unease even in a DNT-on world.”

Google: We’re Not Crowd-Sourcing, We Just Want Your Opinion

Last week, Internet strategist Nathan Sauser noticed a new Google pop-up asking his opinion of the search results it had just delivered, and posted details of the event on his blog. Trying to second-guess Google’s motives, he provoked a number of articles on SEO blogs, including a piece by WebProNews that concluded it was no more than an exercise in gathering live feedback. “This is one of our experiments,” confirmed Google, one which WebProNews believes is easier to use than the current offering.

Conversion Rate Improvement Tips

Too many business websites still fail to deliver content that satisfies visitors, suggests Search Engine Journal, citing missing phone numbers, prices and company information as the main oversights. Many pages also lack a coherent call to action, observes the article. Search Engine Watch, in similar vein, looks at ways to improve conversion rates, starting with gauging customer intent. Structure content according to your visitor’s likely stage in the buying cycle, suggests the piece, avoiding ambiguity throughout and reducing the level of choice at each stage. Remember to ask for feedback, concludes the author, as the first step in building brand loyalty.

Yammer: Microsoft’s Billion-Dollar Facebook Clone?

Microsoft finally shook hands on a deal to acquire Yammer, worth $1.2 billion, reports Wired.com, confirming one of the industry’s worst-kept secrets. Microsoft says that Yammer, “a Facebook-like social network designed specifically for businesses,” will remain independent initially, eventually being wrapped into the company’s other products, including SharePoint and Office 365. Yammer CEO David Sacks, who will stay in post, made headlines in March 2012 when, in response to what he saw as “patent trolling” by Yahoo, he offered a $25,000 signing bonus to any Yahoo employee who left to join Yammer.

The Yammer logo

Yammer’s logo

SEO: Big Business – and Getting Bigger

BlueCaribu’s infographic on the size of the SEO industry answers a heap of questions, but raises a few more. Every month, 2.4 million Americans, just over half of them male, search for “SEO,” reveals the graphic, and 863 million websites around the globe mention the term. Interestingly, as a nation, the United States has only the fourth-highest interest in SEO, behind India, Pakistan and the Philippines. But try to locate any numbers that show the monetary scale of the industry and you’ll come up short – this piece is more likely to fuel water-cooler debate than board-room strategy.

Bing Image Search – Pretty as a Picture

Having introduced a minimalist look to its SERPs pages in May 2012, Bing announced one month later that it had extended the process to Bing Image Search. Noting that image search accounted for 7 percent of all Bing searches, the company introduced a tile-based layout that received positive responses from Search Engine Land and others. Now sporting a look-and-feel that resembles Pinterest’s much-mimicked layout, the revamped Image Search also features filter bars, trending searches and search suggestions.

Short of Inspiration for Fresh Content? – You May Already Have Written it

Econsultancy takes an outside-the-box look at content generation, often rated by marketers as one of the more difficult techniques to get right, and suggests repurposing existing business communication, including emails, phone calls, training materials and customer service stories. Taking time to reuse some of the content that you already write in response to customer queries and service calls can provide great articles and blog posts that are fresh, original and fun-to-read, asserts the piece.

Try Event-Driven Local Link Building

Local events present great opportunities for link building, suggests SEOmoz, in a post that considers the collateral value of seminars, training days, shows and conferences. While you need to focus primarily on the benefits of the event itself, warns the article, taking a little time to add your event to relevant event-listing websites can result in useful, natural links that are entirely spam-free. Good targets include regional news sites, business magazines and local trade associations; remember to check your competitors’ backlinks to identify link sources, reminds the piece.

Low-Cost Mobile Conversions Largely Ignored

Many search marketers are ignoring the potential of mobile search advertising, squandering the chance of conversions that cost far less than the corresponding desktop ads, suggests Marketing Land, offering two contrasting case studies. Although primarily aimed at pay-per-click practitioners, the advice applies equally well to mobile SEO, and underscores the fact that “most marketers [are] still not serious about mobile,” according to the article. The studies show that driving visitors to call a live agent is a highly effective conversion technique, and reflects the increased use of smartphones in early stages of the buying process.