Why a presence on Twitter can be good for your business

Before I start out, I want to clarify that it’s not a crime not to be on Twitter or any other social media platform. Before Facebook and Twitter, businesses still found many innovative ways of marketing their products and services. But, the whole idea of making use of social platforms such as Twitter to promote your business is to leverage their ever growing popularity for business benefits. The platform is there, you only have to use it. What could be simpler!

What you are trying to do is transfer a minuscule of the popularity of Twitter to your business.

If that’s not convinced you enough to get your business on Twitter, let’s see how a presence on Twitter will be a big step forward for your business.

Better Business Visibility

Better Business VisibilityThis is a no-brainer. A business profile on Twitter will give your business improved visibility, which in turn means that it will be able to reach a wider audience.

What’s more, this is an automatic benefit of having a Twitter presence. One of the better ways of making optimum use of your Twitter presence is not including your business website link in your profile, but creating a Twitter centric landing page, for all those people who have found your business through Twitter. This will ensure better lead generation.

Gain Strategic Intelligence

Your business cannot do without being nimble footed. If your business is not in tune with the latest happenings in its niche, there is a good chance that it won’t be able to compete with the other players in the market.

A Twitter presence allows you to gather competitive intelligence by monitoring the tweets made by your competitors. You can track their latest developments and any happenings that you can exploit for your benefit.

Managing your Online Reputation

When it comes to business, reputation is everything. Any loss of credibility will be immediately reflected in its sales figures, so you need to be able to manage its reputation in totality. Here, we are looking at its online reputation. Twitter helps you manage it, because news breaks extremely quickly on this platform; and there is a good chance that your customers are going to use your business’s twitter network to give feedback about your products and services.

So, you will need to monitor the tweets about your products and services, to rectify any flaws in them. This goes a long way in minimizing the damage to your credibility.

All in all Twitter is a great way of ensuring better public relations and generating brand awareness, enhancing brand credibility and improving brand recall.

Your presence on this platform helps you engage with potential customers and also interact with existing customers. This one-on-one improves credibility and generates a favorable reputation for your business. All this isn’t something that your business can afford to miss out on.

If your business is not on Twitter I believe that you are doing it a disservice.

Are broadband speeds on the rise?

Many providers will be increasing their broadband speeds from 100Mbps to 120Mbps at the start of 2012, with an estimated completion date in mid-2013. The increase will be really good for customers in the UK, who are looking for faster internet speeds for both personal and business use. Faster speeds could boost the economy, as well as change the way households and businesses use the internet.

Giving access to a super-fast internet is all part of building a newer and improved economy in the UK. The government alone has set goals to expand broadband speeds within the next three years. By the end of 2015, investors predict fibre optic broadband will be available to two-thirds of the UK. Many providers are doing their part to support the economy, understanding that the internet is such an essential part of the everyday lives of their consumers. People are using the web to assist them in every aspect of their lives these days, so having a fast and reliable internet connection is important now more than ever.

Investors will be bringing even faster speeds to the UK. It is thought that around 300Mbps speeds will become available in limited locations within the next few years. Currently, many providers are trying to keep up with these investors by doubling their speeds, allowing customers to upgrade from 10 Mbps to 20Mbps. Those who subscribe to their highest speeds of 30Mbps will be upgraded to 60Mbps. Some providers aim to roll out the changes free of charge, so customers may be pleasantly surprised by the change in their broadband speed! Users will be able to benefit from streaming television, movies and music twice as fast as before.

An example of some optical fibre internet cablesThe increase is good news for the UK, which currently ranks somewhere between 10th and 40th globally in terms of average broadband speeds – depending upon where you get your figures. Once upgrades are complete, the average UK broadband speed could increase to around 16.46Mbps, a massive download speed increase!

Consumers will be gaining this speed boost at the most opportune time, since the highly popular Netflix, this week launched its service in the UK. Such services require high bandwidth speeds and will undoubtedly attract large numbers of costumers, all of whom will need super-fast internet to watch their favourite movies and television shows.

Engineering a Solution to Global Warming

Most scientists agree that the Earth is warming, whether due to the effects of human habitation and lifestyle or as part of a cycle that is as natural as the rotation of the Earth itself. Whatever the cause it looks as if sea levels are going to continue to rise, weather patterns are changing and this is going to cause serious problems for millions of people across the globe. But what can be done about it?

Firstly I should define the terms used both here and elsewhere a little better. Climate Change and Global Warming are the two main terms we hear in both the scientific and popular press. They are not however interchangeable. Climate change represents changes in the climate (obviously), increased or decreased rainfall for example as well as temperature change, but from a geographical point of view. Global warming specifically represents the increase in the Earth’s surface temperature in general as provoked by the increase in so called ‘greenhouse gas’ emissions, it is not geographical but global. This article on the NASA website describes the development of the terminology.

Global warming is therefore the tricky term. Recently however a group of scientists that included global warming skeptics agreed that the planet is in fact warming, although there is still some debate as to why. The results were a surprise as the research was carried out by a long time global warming skeptic at the University of Berkley, and reported to Congress last year. Read the article in the Los Angeles Times.

Those scientists that have accepted the definition of the problem have offered various engineering solutions to the problem, some seem a little absurd and others foolishly simple, so I would like to have a look at a few of them.

The following describes the problem of the ‘greenhouse effect’ that is believed to cause global warming, and the two main variables that could be manipulated, heat coming in and heat leaving the atmosphere.

Major variables in the ‘greenhouse effect’

Those in the know call it Geo-engineering, and its intentions and goals can be grouped into 2 basic classes, carbon dioxide removal techniques and solar radiation management techniques. The first involves the removal of carbon dioxide from the atmosphere through means such as ocean fertilization, changes in land use, afforestation, bio-energy, enhanced weathering and direct mechanical air capture techniques. This should let more heat out. The second involves surface albedo, cloud enhancement, stratospheric aerosol and space based methods. The first addresses the perceived cause of the problem, carbon and other pollutants in the atmosphere, while the second attempts to alleviate the problem by reflecting some of the heat from the sun back into space.

In terms of removing the carbon dioxide from the atmosphere they have a couple of large scale proposals, either land or sea based. Land based involve the obvious stuff like reforestation and stopping deforestation, also enhanced weathering techniques that involve spreading minerals on agricultural land to help the earth absorb the carbon as it is washed down by the rain, but also some interesting large scale engineering projects. One is to build lots of huge carbon alkali filters, probably above disused mines or in a desert somewhere and filter out the carbon as the air passes through them, before storing it in the chambers left by the mining. This technique is touted as interesting because the facilities can be built anywhere, and so cheap unpopulated zones can be used.

Ocean fertilization is another option being looked into, the oceans are fertilized with algae that soak up the carbon and sink down into the sea where the water then breaks it down. From a personal point of view I think the possibility of forever changing the oceans’ ecosystem is clear for all to see however (there is also a possibility that the volume of the seas might expand, not a desired side effect by any stretch of the imagination).

The second options are more interesting, they involve reflecting the sun’s rays back before they arrive, or reflecting more as they hit the Earth.

I like the simple ideas. Seeing as black soaks in more heat and white reflects it back into space, painting all rooves white and making all the roads white would do a great deal. As would growing light coloured plants in large numbers. Suggestions include planting huge areas of light coulored trees, a doubly productive approach. These ideas seem more reasonable to me as at least they can be managed relatively easily, something that cannot be said for ocean fertilization or some of the following suggestions.

One of which is to disperse millions of tiny pieces of reflective paper into the outer atmosphere so that less sun physically arrives. This seems a bit risky to me though as you can’t get rid of them once they are up there and the effect may be disastrous for some regions that could experience dramatic weather changes. Irreversibility is a big no as far as I am concerned, as is complete lack of control. In the event of the Earth starting to cool how could you get them down?

Artificial cloud production or whitening is also on the table, but also has the problem of control, you cannot determine where the clouds will go, and their very existence in one area can have huge impacts on others. If it rains too much in one place it may well cause drought in others. Stratospheric aerosol use poses similar risks and problems.  Placing huge seas of mirrors in the desert to reflect the sun back up seems a bit less risky to me, maybe they could even produce some electricity while they were at it!

The solutions above do not address the problem of carbon emissions, and many seem to be rather haphazard operations. Many of them will be outside human control even during testing operations, and I can’t help but feel that they are talking about point of no return.

If you were wondering, I promise you that I did not make any of this stuff up, and if you would like to read an in depth report about the proposals outlined above you can download one here from the Royal Society of Engineering for free. More of my writing on this subject as well as many related issues can be found as ever on the Bassetti Foundation website.

If anybody else has any ideas I would love to hear them. Next week I look at the Holy Grail, pollution free, cost free energy, patented, on sale, and for you to behold from the comfort of your own computer.