Tesco launches supermarket sat nav

Ever got lost in a supermarket? If so Tesco have now come to the rescue!

If you can’t seem to find those baked beans, you could soon be able to use a sat nav to help! Yes it’s the same sort of technology that you have in your car but it comes in the form of a smartphone.

Currently Tesco are trialing a new app for Google Android powered smartphones which allows you to enter your shopping list and then the phone will give you directions to the isle and shelf that you can find your items in. Pretty impressive huh?

Tesco LogoThe idea is that it saves you time, meaning you can be in and out much faster. This could make supermarkets less crowded in the future, which could mean less space is needed for people and more for food and other goods.

One of the key ways in which supermarkets like Tesco and Asda make their money however is when people spot products on the way to finding their next item. Often ‘special offer’ products will be placed in areas of the shop that you are bound to walk past and notice.

This behavior from the supermarkets has left some critics believing that supermarkets may program the device to take the ‘scenic route’ in order to get you to buy more, rather than get out quicker.

If you live in Essex, Tesco’s Extra stores in the area are currently trialing the system, so be sure to check it out and leave us a comment πŸ™‚


Because the application is still under development, you have to apply to a testing group to be able to try out the new technology. Soon however, if the service proves successful, Tesco hope to role it out in all of its stores and on multiple platforms – Blackberry and iPhone being the next most obvious systems.

What do you think, could this really improve your shopping experience, or is the way forward online shopping anyway?